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“How to Write Great Real Estate Ads” Discover… •How to determine you goal or mission of an ad •How to create a compelling headline •How to explain the top benefits of your offer •Keys to a good call to action
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How to Write Great Real Estate Adswith Richard Roop & Keith Young
Creating Great Ads - Agenda
Headlines
Benefits and features
Calls to action
For buying houses
For selling houses
Keys to any ad
Compelling headline
Features and benefits
Clear call to action
Geographic targeting
Photos or images
Purpose
Purpose of Headline
Grab attention
Indentify audience
Statement of benefit - SOB
Unique selling proposition - USP
“The ad for the ad”
Headlines to buy
Get an offer on your home!
Let us make you an offer!
Looking to sell a house?
Own a home for sale?
Own a house for sale?
Own a property for sale?
Sell your home top dollar
Headlines to buy
Sell your home, fast cash…
Selling your home soon?
Selling your house soon?
We buy houses fast
We buy houses quick, easy
We buy houses, fast cash
We buy houses, top dollar
Benefits
Sell your home
Fast cash
Great price
Top dollar
As is
Benefits
No fees or commissions
Close on date of your choice
Fast
Quick
Easy
Ads to buyWe buy houses fast
Sell your home as is for top price,close on the date of your choice!
Selling your home soon?We buy houses "as is" quickly andeasily at a great price. No fees!
Looking to sell a house?We buy real estate for top dollarquickly, easily without commissions
Ads to buyOwn a home for sale?
We buy houses "as is" quickly andeasily at a great price. No fees!
Own a home for sale?We buy houses. Quick, easy and at agreat price... with no commissions!
Looking to sell a house?FREE report reveals "9 Ways toSell Your House for Top Dollar"
Ads to buySelling your home soon?
FREE report reveals "9 Ways toSell Your House for Top Dollar"
Own a home for sale?FREE report reveals "9 Ways toSell Your House for Top Dollar"
Get an offer on your homeWe buy houses "as is" quickly andeasily at a great price. No fees!
Ads to buyGet an offer on your home
We buy real estate for top dollarquickly, easily without commissions
Get an offer on your homeWe buy homes for top dollar and canoffer you a FREE home value report
Let us make you an offerWe buy houses for top dollar. Learnwhat we can pay you before listing
Ads to buySell your home, fast cash
We buy houses "as is" quickly andeasily at a great price. No fees!
Sell your home, fast cashWe buy real estate for top dollarquickly, easily without commissions
Sell your home, fast cashWe buy houses for top dollar. Learnwhat we can pay you before listing
Call to action
www.myrealestatesellsite.com
Visit www.myrealestatesellsite.com
Visit www.myrealestatesellsite.com to learn more
Call 719-555-1000 or visit www.myrealestatesellsite.com to learn more
Call 719-555-1000
Call 719-555-1000 to learn more
Call Pat at 719-555-1000
Call Pat at 719-555-1000 to learn more
Keys to your ads
HeadlineTop benefitTarget audience
BenefitsTop benefits
Call to actionCall or click or both
Keys to your ads
Geographic targeting
Photos or imagesGrab attentionHighlight benefitTarget audience
PurposeCall or click or both
Headlines (and benefits) to sell
100% rent credit
2 Months Free Rent
Buy this home no money down
Buy this home without bank qualifying
Buy this home without large down payment
Headlines to sell
Fixer upper
Fixer upper: Owner can finance or rent to own
Fixer upper: Valued at $___. Make offer as is
Fixer upper: Valued at $___. Will take $____
Flexible owner financing
Headlines to sell
For sale for what’s owed
Foreclosure
Foreclosure pending
Foreclosure stopped
Free equity
Headlines to sell
Great rental house
Handyman special
Home for auction
Lease option
Lease with option to buy
Lender repo
Headlines to sell
Move in now, close later
Must sell
No bank needed
No bank qualifying owner financing
No money down
Headlines to sell
Owner can finance
Owner can help finance
Owner can help finance down payment and closing costs
Owner financing
Pre-Foreclosure
Headlines to sell
Rent to own
Seller can finance
Steal my house
Take over these payments
Trustee Sale
Why rent? Buy this home for just
You can own this home
Features & Benefits
Pets OK
Horses OK
Down payment assistance
Flexible terms
Free utilities for a year
Free cable and internet for a year
Features & Benefits
Free set of new appliances
Incredible views
Easy access
Great location
New carpet/paint
(Square footage) if a benefit
(Lot size) if a benefit
Call to action
Call (hotline) or (sellsite)
Call Pat (phone) To see call For lockbox codeFor personal assistanceFor detailsTo learn moreFor more info
View more at (sellsite)
Visit (sellsite)
Drive by (address)
Pull flyer at (address)
Examples
OWN A HOME for $79,500: Owner can finance, no bank qualifying needed. Nice 2BR/2BA Woodland Park mobile home. Flexible down/monthly or rent-to-own. Pets OK. Call Pat 719-555-1000 or visit www.YourSellinSite.com
OWNER CAN FINANCE or Rent-to-Own: Spacious mountain home, expansive views. 3BR/2BA, 2 acres, Florissant. $159,500. Call Pat 719-555-1000 or visit www.YourSellinSite.com
40 ACRE “FOREST ISLAND” with remodeled 3BR/2BA/2CAR home above Manitou Lake, Woodland Park. Owner can help finance down payment. Rare find. Pikes Peak views, no neighbors. $529,500. Call Pat 719-555-1000 or visit www.YourSellinSite.com
Examples
OWNER CAN FINANCE or Rent-to-Own: Nice 2BD/2BA townhome, views, Westside. $109,000. Call Pat 719-555-1000 or visit www.YourSellinSite.com
FIXER UPPER – WOODLAND PARK: Owner can finance. Trade remodeling for down payment. $197,500 completely fixed up or make offer as is. 3BR/2BA,2CAR, unfinished basement. Call Pat 719-555-1000 or visit www.YourSellinSite.com
FLEXIBLE SELLER FINANCING: Lovely hilltop mountain home, awesome views, Florissant. Spacious 4BR/2BA, 2 acres. $187,000. Call Pat 719-555-1000 OWNER CAN FINANCE or Rent-to-Own: 3 bedroom home, S. Academy. $137,000. Flexible down payment. Pets OK. Call Pat 719-555-1000 or visit www.YourSellinSite.com
Examples – Build buyer list
BUY A HOME without bank qualifying or large down payment. Learn more now or view homes at www.YourSellinSite.com
FLEXIBLE OWNER FINANCING or rent-to-own. 5 nice hms to choose from. Down pmt assistance program. Call Pat 719-555-1000 or visit www.YourSellinSite.com
RENT-TO-OWN and no bank qualifying owner financing. Several homes to choose from. 100% rent credit. Call Pat 719-555-1000 or www.YourSellinSite.com
LEASE NOW W/OPTION TO BUY: Several homes to choose from. 2 months free rent. Pets OK. Flexible dwnpmt. Call Pat 719-555-1000
Real Estate Investing System
Session 9
10 Steps to Marketing Your Houses
3) Choose a USP
Fixer upper, owner can finance
Owner can finance or rent to own
Fixer upper, trade work for down
100% rent credit
No money down
Like new, newly remodeled
Great income, owner can finance
Offering flexible terms
Owner financing
Rent to own or lease option
Trade for downSweat equityReal estate equityAnything you want
Rent credit
Down payment assistance
Credit repair assistance
Offering unique benefits
Move in now, close later
Pets OK, Remodeling OK
Sweat equity or trade
Time toSell a houseClean up your creditGet more time on a jobProve your self-employment incomePay off debts
9) Run ads
Real Estate ClassifiedsWeekly and monthly papersSmall circulation daily papersCraigsList.com, etc.
Continuous ads“3 nice homes for sale with flexible owner financing. Call or visit online for list.”Newsletters
Check the ads
Real Estate Investing System
NEWEST audio and video collection with all of Roop’s best marketing tools and templates!
Learn all what’s included at:
www.RichardRoop.com/smsrei
Call Deena at 1-800-557- 3171 Ext 109 for best current offer!
Email: [email protected]
How to Write Great Real Estate Adswith Richard Roop & Keith Young
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