Lead Generation Ideas

Lead Generation Ideas Pranav PandyaFranchise Development ManagerRE/MAX Mumbai Gujarat Maharashtra

RE/MAX Mumbai Gujarat Maharashtra

• Leads are the life and blood of your business. Statistics show that out of about 300 leads 30 of them will buy what you are selling and 3 of them will stick around with you. You need to have a lot of leads


Generating leads is not complicated, it takes 3 things:

• A great offer

• Putting that offer in front of the right people

• A reason to act now


Past clients• Many a times past client lists their home with

another Agent due to two reasons: • Incompetence of Agent• C.A.R.E.(contact and retain everywhere)• 9 TIMES OF OUT 10 IT IS BECAUSE THEY FEEL

THAT YOU DO NOT CARE ENOUGH ABOUT THEM.

• The more you appreciate your clients and remind them how important they are to your business, the more loyal they will likely become.


Internet

• According to a study 55% of agents and 49% of brokers spend between Rs. 25000– Rs. 90000 on technology for their business in a year.


Sphere of Influence (SOI)

• Get your current list all in one place• Make contact the way you usually do• Go ahead and categorize by how you know

them• Develop your announcement content and

send it out• Plan ongoing contact and do it!• Do some quick list-building activities


Signs

• First thing a potential buyer sees in your home

• Size of your real estate signs is also important


Direct mail /Email / Social Media?

• Using a targeted direct mail campaign can be an important marketing tool for real estate agents

• To really increase your referrals, you need to use all three. That’s because we live in a multimedia world and people respond to different forms of communications in different ways.


Direct mail• Designed the right way and featuring valuable content • It has high perceived value• Makes the best impression on those who receive it• well-written direct mail newsletter is your most valuable

real estate marketing piece• Send it to your “very best contacts” – Past Clients• The only downside is the expense– it’s more expensive than an email or social media


Email

• Low perceived value • Send a message to contacts instantly• Email is ideal for staying in touch with prospects • Email is inexpensive but email can easily be seen as

spam.• Emails can look good but, compared to direct mail,

the design potential is limited.


Social Media

• Most of your contacts are active on social media• You have contacts “follow” you• Followers will share that content with their

friends and followers• You can generate maximum number of referrals

through your followers


• So, to maximize referrals, you need to create a multi-sensory real estate marketing experience of all three, (direct mail, email and social media) where prospects and clients are hearing from you in a variety of formats.

• You need to use direct mail with your best contacts, such as past clients. Email with your prospects and other contacts. And social media to create followers of those contacts using social media.

• Direct mail, email and social media, all working in tandem for real estate marketing. That’s the key to getting more and more referrals, month after month, year after year.


ProspectingDon’t Forget to Ask for Referrals

Strike while the Iron is HOT

Schedule a Minimum of Two-Hours a Day for Phone Calling

Qualify Your Prospect at Maximum Range

Don’t Take Rejection Personally

In all of nature, some wait for things to happen and others make things happen. Don’t settle for scraps.


Networking• Networking With Other Agents:

– Share ideas– Have coffee, lunch or cocktails

In a conference:– Say hello. No matter where you are– Take advantage of breaks between speakers– Avoid sitting with someone you already know, unless it’s to

nurture a new relationship.– Arrive early to the evening events.

• Follow up– Follow up isn’t just for clients.


Resources

Think about the resources you have available to you…The three biggies are:

1. TIME

2. MONEY

3. ENERGY


Thank You

Real Estate

Lead Generation Ideas