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A practical and high informative class designed for Real Estate Agents who want to separate their listings from the competition to sell for top dollar in the quickest time possible.
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Kathryn C. Wheat School of Real Estate | Provider # 9977 | Course # 02-00-086-27323
Home Staging
The Key
To Selling Success
To Stage
or
Not To Stage…
That is the ?
Lack of Inventory
Why Stage?
Under Contract within Hours…Full Price Offer
Staged Home
#1 #2
A seller only has control over two factors:
Barb Schwarz
What Is Home Staging?
Home Staging preparing homes for sale
regardless of location, price, or condition.
Accredited Staging
Professional™
•Only nationally recognized designations
•Graduates of rigorous training course
•Specifically trained to prepare a home for sale.
What does an ASP do?
•Create a Broad Appeal
•Use “Buyer’s Eyes”
•Rearrange, refresh, reduce
•Color, clean, clutter-free
•Sell the space and not stuff
1. Faster Sales Time
2. Higher Sales Price
3. Great Listing Tool
4. Distinct Marketing Advantage
5. Attract a broader range of buyers
6. Buyers feel home is well maintained
The Benefits of Home Staging
7. Building Inspectors view Staged® Homes as well cared for
8. Often get better Appraisal value
9. Professional Image – look better on fliers and websites
10. Gain referral & repeat business
Buyers only know what they see…
…not the way it could be.
If you can’t see it…
…you can’t sell it.
Clutter Eats Equity
• Listing tool
• Value Added Service
• Market Differentiator
Home Staging is a…
The Home Assessment
Update
Neutralize
Pre-Pack
Clean
Impress
Staging Criteria
Statistics
Naked Living Room
Creative use of vignette
Vacant houses have no soul
Staging Helped Sell
Before Staging
After Staging
Family Hall of Fame
De-personalized After Staging
What buyer sees…
Staging shows what it could be
Before Staging
After Staging
Taste Specific
Mass Appeal
Kid’s Room Before
Kid’s Room After
Office Before
Office After
Master Before
Master After
Home Staging For Builders
Occupied Before
Occupied After
Occupied Before Staging
Occupied After Staging
Consultation Completed by Owner
Is any house too small to stage?
HOW TO EDUCATE SELLERS
Educate sellers that
by Staging their home,
they will keep more equity
because Staged homes
look better and sell faster!
-Barb Schwarz
-Barb Schwarz
Listing Price 250,000
3% Price Reduction -42,500
Total -7,500
Average Staging $3,500
Realtors and Stagers Partnering Together
Partnering Together
Maritza Ortega
MaritzaOrtega.com | 713.480-1016