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UNION SQUARE PLACEMAKING

Placemaking Workshop

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Page 1: Placemaking Workshop

UNION SQUARE PLACEMAKING

Page 2: Placemaking Workshop

AGENDA

1Introduction!

2 Placemaking Objectives

3 Placemaking Ideas !

4 Retail as an Activator

5 Small-Business Support Program

6 Exercise

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INTRODUCTION

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4!

Our Mission.

Collaborate to create a viable development plan that realizes the SomerVision

goals for the Union Square neighborhood

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T Station Construction

2016 2017 2015

D2 Construction

D2/D3

D2 Architecture Design Process

Union Square Parcels

Neighborhood Plan

D2 C

om

ple

tion

T Starts O

pe

ratio

n

De

c 2017

we are here

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Jan! Feb! Mar! Apr! May! Jun! Jul! Aug!

2015

D2/D3 SCHEDULE: •  Complete Community-Based

Planning by April

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Development opportunities and realities

Placemaking, Retail, Public Realm, Art February 4

Real Estate Markets/Development Economics February 11

Project Realities February 18

Giving Shape to D2/D3 February 25

1 2 3 4!

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9!

WORKSHOP GOALS Discuss our findings with you and

learn more about your views

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10!

WORKSHOP GOALS Start applying ideas and what we learn to the

development plans for D2 & D3…the train is coming!

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WHY PLACEMAKING FIRST? You asked us to make it a priority.

In the December survey, placemaking and public spaces received the most votes

as a workshop topic.

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US2 Union Square Station Associates LLC 12!

Project Progress Meeting 1.12.2015

WHY PLACEMAKING FIRST? SomerVision, the RFP and the

Revitalization Plan Goals

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13!

WHY PLACEMAKING FIRST? It’s critical to a vital mixed-use neighborhood

and transformation of Union Square into an employment center.

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PLACEMAKING CONCEPTS

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Place is space inhabited

Buildings Sidewalks

Open spaces Kiosks/structures

Trees, creeks, rivers Hardware

Software People

Events and activities Art

Weather Culture

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Pre-requisites: Perception of safety

Accessibility / convenience Activity and things to do

(high-quality) space

PHILADELPHIA

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JAN GEHL

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Necessary Activities Will happen regardless of the quality of the environment

Circulation Distribution of goods Community services

Optional Activities Will only happen in high-quality environments

Recreation Socializing Leisure Entertainment Cultural

vs.

High-social-value areas become attractive to creative companies

and business

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BLOC 11, SOMERVILLE

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HARVARD YARD

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PALEY PARK, NEW YORK

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ATOCHA STATION, MADRID

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RUE ST. DENIS, MONTREAL

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MONTREAL CBD

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HESTER STREET, NEW YORK, CIRCA 1900

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Deliveries

Strolling!!

Commerce

Socializing

HESTER STREET, NEW YORK, CIRCA 1900

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Entire width of the road used as public space

HESTER STREET, NEW YORK, CIRCA 1900

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Retail

Parking

Car circulation

Sidewalks

HESTER STREET, NEW YORK, 2014

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At best, only half the width of the road used as public space

HESTER STREET, NEW YORK, 2014

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Balanced!use!of!the!public!realm!Balanced use of the public realm

MERCADO DE SAN MIGUEL, MADRID

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Balanced!use!of!the!public!realm!

Neighborhood retail

Unobtrusive parking

Car circulation

Sitting/Staying

Generous sidewalks

Destination

Residential

MERCADO DE SAN MIGUEL, MADRID

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Office

Housing

Hotel

Retail/Entertainment

Cultural/Civic/Recreation

Land use synergies

SOURCE: URBAN LAND INSTITUTE

Office

Housing

Hotel

Retail/Entertainment

Cultural/Civic/Recreation

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SOURCE: URBAN LAND INSTITUTE

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Guiding Principles for Union Square •

Successful places fuse a great public realm, sensible architectural forms and interesting things to do.

• Places are for people; therefore, they have to create an

emotional connection with users. •

Places succeed when they strike a careful balance among activation, design quality and community appropriation.

• Understanding the synergies among different uses gives us a powerful tool for calibrating the mix to a place’s specific

cultural, social and environmental conditions.

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Developing a Vision What kind of place do we envision for Union Square?

Authentic and usable Fun, active and funky

Interesting Comfortable/inviting

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These concepts have inspired a lot of thinking. Initial ideas include: • Re-connect the neighborhood. • Respect the edge between public and private. • Recognize the environment as the product of design

and financial decisions. • Use art to bring spaces into the community’s

awareness. •  Include a bus-stop-consolidation strategy.

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You already shared several placemaking ideas at the D2/D3 visioning sessions

on January 7 and 31.

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D2/D3 Visioning Ideas

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K!Street,!Washington!DC!

Your ideas

Space/hardware: • Plants/trees • Wider sidewalks •  Steps/ramp next to T station • Covered or partially covered stairs • Variety of materials • Heated and covered access to T • Meeting spaces • Green walls

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Your ideas

Space/hardware: • “Interrupted” facades • Grand stair incorporating sitting/meeting spaces

• Variety of shapes, buildings, storefronts • Second-level retail • No monolithic structures • Internal passages/mid-block connections

• Areas to mingle, public places to sit

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Inhabit/software: • Cultural: Library, performance space, music venue • Retail: Local retail, no chains, affordable. Larger stores in D3. Grocery

store. Dry cleaner. Kiosk. Drugs dispensary. Art supplies store. Book store. Bike supplies. Ricky's flower market.

• Housing: Increase density to relieve market pressure. Affordability. • Office: Bring a large employer like Harvard Vanguard in Davis—ideally

one that provides a valuable public service. • Art: …in some form. • Making it yours: Allow skateboard, rollerblade and bike access;

events; something that says “Welcome to Somerville”; spaces to mingle.

PORTLAND, OR

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Union Square’s Assets The foundation of a great place

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PLACEMAKING IDEAS

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RETAIL AS AN ACTIVATOR

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Retail… •  Creates safer, brighter streets.

•  Enhances walkability.

•  Acts as a catalyst for public life.

•  Works as an amenity for residents and workers.

•  Establishes brand and identity.

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Listen || Plan || Recruit || Execute

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•  What’s already working here? •  What makes Union Square a special retail place? •  What themes and trends can we embrace moving

forward? •  How can we supplement and improve the existing

retail mix?

Listen || Plan || Recruit || Execute

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• Zones—Where in the square(s)?

• Premises SF, constraints, cost

• Retail use preferences

•  Independents vs. chains

• Public and private realms

• Data and research

Listen || Plan || Recruit || Execute

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•  Zones—Where in the square(s)?

Listen || Plan || Recruit || Execute

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•  Premises SF, constraints, cost

Listen || Plan || Recruit || Execute

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•  Type: Use preferences

Listen || Plan || Recruit || Execute

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•  Type: Independents vs. chains

Listen || Plan || Recruit || Execute

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•  Public and private realms

Listen || Plan || Recruit || Execute

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• Data and research

Listen || Plan || Recruit || Execute

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• Amplify and enhance existing value set

• Local first, local most

• Provide needed/missing services

• Artisans, innovators and makers

• Food as culture

Listen || Plan || Recruit || Execute

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�a diverse mix of businesses that can start here, grow here, stay here�

RECRUIT WELL

STRUCTURE APPROPRIATELY

Listen || Plan || Recruit || Execute

COMPLIMENT & SUPPORT

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SMALL BUSINESS SUPPORT PROGRAM

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US2 and the City of Somerville introduce Retail Visioning On-Site Technical Assistance

Helping improve your business… •  For a new audience. •  So you can do well during and after construction, as you

prepare for new competition. •  Because it’s good for Union Square!

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On-Site Technical Assistance

What we can help with. •  Refreshing the look of your store. •  Re-positioning an outdated concept. •  Finding new ways to market your business. •  Helping you deliver better customer experience.

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On-Site Technical Assistance Step 1

On-site meeting with Retail Visioning: •  1–1.5-hour meeting in your store, salon, restaurant

to assess the entire customer experience. •  We take lots of pictures. •  We listen to you.

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On-Site Technical Assistance Step 2

Retail Visioning produces a recommendations report: •  4 or 5 specific recommendations for improving your

business. •  The report tells you the “why” and the “how.”

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On-Site Technical Assistance Step 3

Implementing the recommendations: Retail Visioning works with you—investing time, expertise and up to $1,000 from the program—to help carry out recommendations that will meet your goals and improve your business.

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•  Updated front windows to improve on-street visibility

•  Added face-flattering lighting at each styling station

•  Created a website to help new clients find the salon

ON-SITE TECHNICAL ASSISTANCE

Case Study: Mabell’s Hair Salon

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•  Designed a wall to separate kitchen from dining area

•  Installed a 6’x6’ menu next to a window for placing orders

•  Created new catering menues and a new website to reach both of his business-critical audiences

ON-SITE TECHNICAL ASSISTANCE

Case Study: Royal Bengal Restaurant

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EXERCISE

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