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Over 70 tech tools and tons of internet research available to member realtors keep HAR ahead of most associations. This is a presentation I gave to a group of realtors on how the Houston Association of Realtors is helping its members gain competitive advantage through technology and research.
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HAR Leading the Way in Delivering Value to it’s Members
Surveying ConsumersOffering Tools to REALTORSTraining AgentsPromoting REALTOR Value to ConsumersOffering Technology Services to BrokersDelivering Leads and Referrals
“As long as MLSs, associations, brokers and vendors continue to cater to the stagnant inclinations of their constituents - agents - rather than pushing them forward into new mediums others outside the industry will.”
40% HAR.com20% Yahoo Real Estate13% REALTOR.com
500,000 Annual Leads to HAR Members
HAR.com Ranks #1
Search
HAR provides it’s members over 70 technology tools
3,200 Offline Leads Captured in 4 months
16,000 Free Realtor Websites16,000 Free Realtor Websites
Print Goes Online
28% of Gen X and Y read a newspaper28% of Gen X and Y read a newspaper46% of Gen X and Y read news online46% of Gen X and Y read news online2006 sales of online ads surpassed newspapers2006 sales of online ads surpassed newspapersOnline News – 19 Million (02), 44 Million(05)Online News – 19 Million (02), 44 Million(05)Newspapers are declaring bankruptcyNewspapers are declaring bankruptcy
400,000 Emails to Consumers and REALTORS® Monthly
2,600 Free Agent Newsletters2,600 Free Agent Newsletters
Allows Consumers and REALTORS® to Engage Online
• December 2005 opens for business • 60 employees above a pizza joint • 100 million videos watched daily• 10 months later sells to Google• $1.65 Billion
November 2008 Statistics:146.0 Million viewers 12.6 Billion videos viewed 2.8 Billion searches
YouTube becomes #2 search engine
REALTOR 2.0 Training
Video
Social Networking (Linkedin/Facebook)
Blogs
Gadgets – iPhone & HD Flip Camera
Facebook: 200 Million UsersTwitter: 22 Million Users
Realtor Mobility- Access Information Anywhere Anytime
25,000 Apps/22 Million iPhones
81% Will Benefit
Over 1,600 Agents have Surveyed Clients
Offering Technology Services to Brokers
Offering Technology Services to Brokers
Offering Technology Services to Brokers
Offering Technology Services to Brokers
2008 – Broker Listings Viewed 128,705,898 Times
2008 – 444,100 Email Leads to Brokers/Agents
2008 – Broker Phone# was Clicked 489,675 times
2008 – Click-Thrus from HAR.com to Broker/Agent Websites
2,734,200 Times
