Redfin Home Selling Class

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Home Selling ClassPresented by Redfin

About RedfinA better way to buy & sell

On Your SideRedfin Agents are paid based on your satisfaction, not commission, so your interests always come first.Smarter & FasterMove quickly and confidently with our easy online tools and the most complete and accurate home sales data available.You Get MoreGet full service and better results while saving thousands in fees.100% Team SupportYoull work with a team of real estate pros, so theres always someone ready to help.

AgendaUnderstanding the MarketMaking the Decision to SellPreparing Your HomeSelling Your HomeRecap

#1.Understanding the Market

Look Up Your Local Stats!Search for your city, neighborhood of zip code to find the most current Real Estate statistics!Updated every 15 minutes!

I know you wanted to use a screen shot here, butthat design is changing so filling in the numbers might be easier in the long run. Not all of this data might make it to the new Local Pages. So, you can edit as needed.

[REQUIRED Updated every time]Agents should use this slide to talk about what theyre seeing on the streetTell some stories!


Trending: Bidding Wars

#2. Making the Decision to Sell

Find Your Bottom LineUnderstand and calculate your Net ProceedsWhat is it going to cost to sell your home?CommissionOutstanding MortgageTaxes and feesOut-of-pocket expenses updates and repairs, etc.Is it better to rent or sell?

Choose an AgentEvaluate multiple agentsDont just go with an agent who promises the highest priceFind an agent who has recently sold homes in your neighborhoodRead customer reviews!Find the agent that will work hard to get the deal thats best for you!

Decide When to Sell

#2. Preparing Your Home

Preparing Your HomeLess is more.Make sure your rooms are well lit.Get other opinions.Dont hide any of your homes assetsCreate traffic flow through the rooms Freshen up your home air out rooms, add fresh flowersUpdate your main locksRemove all petsMake minor repairs Clean and make your bed everydayDont forget yard maintenanceRemove all personal items

Curb Appeal The First Impression!

Yard: Landscaped: Trim trees/hedges & mow your lawn!Front Door/ Porch: Clean, tidy, and clutter free!Power wash driveway and walkwayHide garbage cans

Staging Your Home

Repairs and Updates. Your agent will advise you on what repairs and updates will be beneficial for the sale of your home.Dont sink money into your home choose only updates that you will see a return on!Upgraded kitchens and bathrooms help sell homes!Fresh PaintDeep cleaning or re-grouting of tile/ refinishing hardwoodsRe-facing/repainting cabinetsNew backsplash, or countertopsUpdated fixtures

#3. Selling Your Home

Get Professional Photos!

Amateur PhotoProfessional Photo

Get Professional Photos!

Amateur PhotoProfessional Photo

Comparative Market AnalysisA CMA helps you and your agent accurately price your home!What is a CMA? Art and Science: Left brain VS Right brain What is my home really worth?

CMA VS Appraisal? What they each mean to you

How could 3 different Agents suggest 3 different prices?Experience levelBusiness style Underlying Strategy

(show pre-done CMA from MRIS, pulled in advance, include summary with photos of comps, and summary detail at a minimum)


Nail Your Debut!Make a great first impression!Listings get four times more traffic in its first week than it will any other week after that.

Listing with RedfinMore People See your is the #1 used RE search site in the nationYour listing gets premiere placement on Redfin.comMobile app target On-the-Go BuyersProfessional HD Photography, 3D Matterport ScanStunning flyers and professional marketing!

Youll Know It All at Every StepYoull have a whole Team on your side Link to show how many people have viewed your homeAdvise you at every step in the process


Marketing Your Home Online!

#4. Recap

Home Selling Process2.Decide to sell3. Choose an Agent4. Prepare your home5. Market your home!6. Signing SOLD!1. Understand the Market

Thank You!