Embed Size (px)
DESCRIPTION
In this second webinar focusing on our new "Seller Lead Conversion" plan, we'll dig deeper into the email campaign and demonstrate how it works with your new marketing center. We'll offer instruction on: *Tools and features that help you respond efficiently, *System options that save time and enhance campaign results, and *How to manage all those leads with a balance of automation and personal engagement.
Citation preview
Workshop: Seller Lead Conversion Plan
Part 2
Host: Courtney ParhamTrainer
Agenda for Part 2: Seller Lead Conversion Plan
One Time Account Set-up− Quick Text Templates− Customize and Start Seller Lead Conversion
Campaign New Lead Follow-up Tips
− Using Quick Text− Property Market Evaluations vs. Seller’s
Market Reports− Adding contacts to campaigns− Setting up Listing Alerts for Sellers− Label and sort your leads by priority
Why do the Seller Lead Conversion Plan?
What’s the Most Important Factor in Selecting an Agent?
35% Reputation
18% Honesty & Trustworthiness
15% Friend or Family
66% of sellers only interview 1 agent before selecting who they
work with
What Do We Know About Sellers? Sellers spend 2.7 months “actively researching” before listing
their home
Seller Lead Conversion Plan
Agent Responds and
Stops Their Search
Agent Starts lead conversion
Process
Lead converted to appointment, referral, or drip
Website Captures Lead
The Plan to Get a ResponseIn a nutshell…
Phase 1: 7 Day Plan of Attack for Sellers High-touch, hands-on follow-up immediately after you get a new lead
Phase 2: 12 Week Campaign Customize the email and phone scripts. They are set and forget thereafter!
Did you do your homework? (customize your Seller Lead Conversion scripts)
Download the Seller Lead Conversion Plan− Phone Scripts− Email Scripts
Market Leader Pro or Suite
What do you need to get started?
Visit learn.marketleader.com to download the plan
Account Set-upQuick Text TemplatesCustomize and Start Seller Lead Conversion Campaign
7 Day Plan of Attack for Seller Leads
Day 1− Pre-CMA email− Send/deliver a property report − Add to the Seller Lead Conversion campaign to prompt the following
activities and emails Day 3
− Call, mail a note, and email neighborhood listings in their neighborhood
Day 5− Check and see if they came back to your website− Email them a link to Market Insider based on their zip code
Day 7− Call and leave a message if there is no answer− Add lead to receive a listing alert (weekly)− Add lead to Market Insider newsletter for their zip code
New Lead Follow-upUsing Quick TextProperty Market Evaluations vs. Seller’s Market ReportsAdding contacts to campaignsSetting up Listing Alerts for SellersLabel and sort your leads by priority
What is the Best? Property Market Evaluation
• Pros– One page printing– Easily saved to email/print later– Customization
Seller’s Market Report• Pros
– Auto-generated active/sold properties
When Prospects Reply…
Customize your approach to the prospect Stop the Seller Lead Conversion Campaign Leverage your best practices to win an appointment!
Homework
Put the Seller Lead Conversion Plan into action!
Create quick text templates Customize and start your Seller Lead
Conversion Campaign Try out the Property Market Evaluation
flyers Register for next week’s Power Hour
Thank you for attending: Seller Lead Conversion Part 2
Want More? Class Notes: Fill out post-class survey Customer Support: 1-877-450-0088 Visit Learn.MarketLeader.com:
− Live Daily Agent Fundamentals− Power Hour Recordings & Handouts− Short Tutorials and more!
