Seller's Journey

DaytonaFineHomes.com

866.771.5055

REAL ESTATE SELLERS JOURNEY

© Daytona Fine Homes 2015

Awareness Interest Desire Action

S T R AT E G I C M A R K E T I N G P L A N


866.771.5055© Daytona Fine Homes 2015

INTRODUCTION

The Daytona Fine Homes team of real estate and marketing professionals has positioned itself to anticipate and satisfy you and your potential buyer’s every need. Our journey approach through the real estate sales process provides ease of access touchpoints that help ensure a financially rewarding experience guaranteed to exceed expectations.

This presentation is not intended to promise marketing genius, or brag about our successes –– instead, it will serve to illustrate our research and methodology to an ever-evolving real estate marketplace.

WELCOME TO DAYTONA FINE HOMES



866.771.5055

Dating back to 1875, the Prudential name, along with the “Rock of Gibraltar” logo, has stood for strength, stability, integrity, and trust. Prudential has a worldwide presence in over 30 countries with 15 million customers.

Today, the highest level of service is still the cornerstone of our unprecedented success. When buyers and sellers see the Prudential Transact Realty yard sign, they immediately associate the ‘Rock’ with professional service, unparalleled quality and exceptional value –– and Daytona Fine Homes brings it all home.

DAYTONA FINE HOMES

INTRODUCTION



866.771.5055

With a mission to solve problems and create lifestyle memories, Janet Jacobs embraces the power of technology to effectively execute positive real estate transactions individually customized to each client’s needs. Recognized as an attentive listener, skilled advisor, and strong advocate –– Janet takes the time to: • Discover your motivation • Prioritize your needs• Identify your goals• Research optimum finance alternatives• Communicate real estate processes as they evolve• Most important –– she listens! As a seller –– you will appreciate Janet’s commitment to providing a consistent and financially meaningful experience. In fact, it’s your guarantee of a successful real estate sales journey.

Real Estate Professional


JANET JACOBS


866.771.5055

Globally recognized for his relationship marketing knowledge, Alin Jacobs’ brings to Daytona Fine Homes an ever-evolving client engagement process deeply rooted in the fundamental principles of art, science, technology, and communications.

Aware that marketing is dynamic, a continuum of components that are forever transforming and evolving –– he approaches the local real estate marketplace and sales process as a journey.

Blending his creativity and entrepreneurial skills as Chief Marketing Officer for DME in Daytona Beach, Florida –– Jacobs has empowered clients and strategic partners to improve their customer experience. He has realized proven marketing successes for Xerox, Prudential Real Estate, Trump Network, Vietnam Veterans Memorial, Cox Communications, Seminole Hard Rock Casinos, Volkswagen of America, and Toyota Motor Sales. Currently in the top two percent of LinkedIn users, Jacobs’ affinity with social selling has redefined his approach to customer engagement –– utilizing content marketing to nurture leads and gain influence.

ALIN JACOBSvCMO




TACTICALOBJECTIVES

80% OF YOUR HOME’S MARKETINGIS IN THE PRICING



866.771.5055

COMPARATIVE MARKET ANALYSIS

A Comparative Market Analysis (CMA) is the strongest tool available for estimating your home’s potential market value. As a member of the Board of REALTORS with access to the Multiple Listing Service (MLS), we are able to develop an analysis of comparable homes in a specific area. Using the research findings, we are able to determine realistic property pricing.

The CMA takes into consideration:

• Active Listings –– Properties that are currently competing with yours for buyers attention. While we are able to review comparable asking prices, these homes have not received an acceptable offer.

• Under Contract –– Homes that have received and accepted an offer, are a strong indicator of realistic market pricing.

• Sold –– Prices paid for recently sold homes provides the best foundation in determining your home's most accurate market value. Once adjustments are made for square footage and features, we are able to make a qualified asking price recommendation.

• Expired –– Homes that have gone through the duration of a listing period, but failed to sell. There are a variety of possible contributing factors –– ineffective marketing, the home’s condition, or that the property was priced too high.

RESEARCH



866.771.5055

OVER 90% OF BUYERS SEARCH ONLINE

Realizing that so many homebuyers use the internet as an important information resource for their real estate journey –– Daytona Fine Homes continuously adds relevant content to their high-tech, high touch website to attract and engage potential buyers.

MOVINGFORWARD



866.771.5055

For a period of approximately 72 hours after we execute our listing agreement, but before we post your property to the MLS, we conduct a series of activities to create awareness and drive traffic to your address on our ‘Featured Properties’ landing page. The action is intended to improve SEO (search engine optimization) and help position your home on the first page of results when buyerssearch for properties by neighborhood.

• Post a ‘Coming Soon’ status update (including your address) to the Daytona Fine Homes landing page.

• Coming Soon teasers also posted to Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.

• Develop your property’s story and post it to the Daytona Fine Homes blog and social media outlets.

• Email blast a ‘First to Know’ announcement of your listing to area realtors, and database.

and that’s just the beginning…

CREATEA BUZZ



866.771.5055

Too often email exists in a silo away from other marketing initiatives. At Daytona Fine Homes we integrate email into our strategic marketing plan to further engage website visitors and enhance social media relationships. In addition, we regularly send emails to members of our local Board of Realtors, as well as to realtors outside the area to create awareness of featured listings. Our email promotions are designed so that an agent can replace our contact information with their own to make it easier for them to forward to their prospective buyers.

EMAIL AS A MARKETING TOOL


YOU’VEGOT MAIL


866.771.5055

Google, by far is the most popular and powerful search engine. We’re aware of what it takes to help Google understand what your property is all about.

• Direct a professional photo-shoot of your home and label the images according to Google’s content requirements.

• Develop a virtual tour and post it to You Tube and Social Media sites.

• Identify best customer profiles and design a digital advertising campaign utilizing relevant social media mediums.

• Execute a data-driven direct mail campaign to create property awareness.

• Ideally, feature your home at a Broker’s Open House.

MAINTAININGTOP OF MIND



866.771.5055

Throughout our relationship and as long as necessary, you will be regularly updated on all activities relevant to your property, including competing homes in your neighborhood. Also, as your property is shown to prospective buyers, you will be copied on feedback shared from showing agents.

Of course, we are always available by phone, email, and text to answer any questions that you may have.

KEEPING YOU INFORMEDEVERY STEP OF THE WAY

New Listing Pending Sale New Listing

New Listing Recently Closed New Listing


UP-TO-DATE



LET’S TALK

WHEN VALUE EXCEEDS PRICE–– A DEAL IS MADE


Janet Jacobs

[email protected]

mailto:[email protected]%20?subject=Please%20Contact%20Me...