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Welcome Home Know that your happiness is my only goal. There are few things in life more important than your home. I understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place. My part in this process is

Sellers Presentation

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Page 1: Sellers Presentation

Welcome Home

Know that your happiness is my only goal. There are few things in life more important than your home.

I understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place.

My part in this process is to help you easily, quickly and safely reach the next chapter of your life.

Page 2: Sellers Presentation

Your rights in this

PartnershipYou have the right to: Expect prompt and caring service. All of the correct information, immediately. Find exactly what you want quickly and easily. Expect me to know everything about the home, the

neighborhood and your dreams. Expect me to guide you through every step of the process. The ultimate real estate experience.

I fully expect to honor your rights and because of that, ourjourney will be mutually rewarding.

Page 3: Sellers Presentation

The Leading Regional Real Estate Brand

in the West

Windermere at a glanceFrom REAL Trends 500 Report

Established 1972

Number of offices 336*

Number of agents 8,273

Total sales volume $31,860,630,014

From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2007.

*Franchise offices: 336 Total offices: 375

Page 4: Sellers Presentation

Windermere

Your Office Name

Your Office Name at a glance

Established (year) 1977

Number of agents 65

Total sales volume $2,567,980?

Page 5: Sellers Presentation

Our Extended Family

With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West.

Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.

Page 6: Sellers Presentation

Windermere

Foundation

Helping Homeless Families

Created in 1989

Supports programs that help homeless and low-income families

Every time I complete a real estate transaction, I make a donation to the Foundation

My office supports (org name) through the Foundation

Page 7: Sellers Presentation

Windermere

Community Service Day

Dedicated to the Community

One day each year, since 1984

All Windermere associates take off a day give back to the communities in which we live and work

Hands-on assistance to organizations in our community

This year, my office spent the day cleaning up the park at Richmond Beach

Page 8: Sellers Presentation

How I am Compensated

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Helping you sell your home is my top priority

I’m an independent contractor

I’m paid by commission only after a sale is complete

I retain only a portion of the total commission

Page 9: Sellers Presentation

Moving Out of the Area

Windermere’s Relocation network connects me to knowledgeable agents worldwide. And since so much of real estate is based on relationships, I’m able to pull together resources that will facilitate your relocation.

No matter where you need to move, I can place you in good hands.

Page 10: Sellers Presentation

Experience 18 years experience in Real Estate 30 years living & working in Shoreline

Training Sales and marketing Specialist Hold several designations including SRES, IMS Masters Degree in Applied Behavioral Psycholgy

Professional Profile

Jane Agent

Page 11: Sellers Presentation

My Support Team is

Here for You

My support team helps me provide top-notch customer service to clients.

Page 12: Sellers Presentation

I’ll Maximize My

Network for You

Drawing on the strength of the personal and professional network that I have built, I will easily find qualified buyers for your home.

Page 13: Sellers Presentation

Coordinating

the Closing

Page 14: Sellers Presentation

How I Help You

Sell Your Home

My responsibilities:

Explain basic real estate principles

Research your home’s value

Market your property

Negotiate the purchase

Help close the transaction

Page 15: Sellers Presentation

Sources buyers use in their home search

Finding Buyers for

Your Home

Page 16: Sellers Presentation

Marketing

Your Property

My customized marketing approach includes:

Preparing your home for sale

Maximizing advertising and marketing opportunities both online and in print

Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers

Page 17: Sellers Presentation

Put Your Home on

Our Home Page

Attract Buyers on Windermere.com

Our Photo Gallery feature lets buyers take a virtual tour

The myWindermere feature sends buyers an e-mail if your home is a match

Open House search lets buyers know when your house will be held open.

Page 18: Sellers Presentation

I’ll Put Your Home on

My Home Pagewww.DavidJOConnor.com

I can set your home as a featured property on my home page.

Buyers using the myWindermere feature will receive an e-mail if your home is a match

Additional tools that attract buyerssuch as our Photo Gallery feature,PropertyPoint™ map search.

Page 19: Sellers Presentation

Attracting Buyers with

Online Advertising

I will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com.

Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.

Page 20: Sellers Presentation

Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.

Positioning Your Home

on the Market

Page 21: Sellers Presentation

Recognizing

Key Market Factors

We do not control: Location Competition Market Conditions

We can control: Condition of the house Terms Price

Page 22: Sellers Presentation

The 80/20 Rule

There are two major factors in selling your home:

Page 23: Sellers Presentation

Pricing Your Property

Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.

Page 24: Sellers Presentation

Pricing Your Property Pricing strategy depends on market conditions

Best exposure during the first 3 to 5 weeks

Well-priced homes sell quickly

The longer a home is on the market, the lower the selling price

The “right” price attracts qualified buyers

Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price

Page 25: Sellers Presentation

Increase Marketability

Showing Your Property

Strategies to target the most interested buyers:

Real estate agent previews

Windermere.com Open House search

Controlled access to your property

Create a welcoming Open House experience

Page 26: Sellers Presentation

Buyers Go Beyond Search on

Windermere.com

Page 27: Sellers Presentation

Windermere.com

Buyers enjoy features such as:

Photo Gallery

Interactive map search

myWindermere

RSS Feeds

Open House search

Our Website Attracts Buyers

Page 28: Sellers Presentation

Windermere’s Exclusive

Photo GalleryPhoto Gallery is a multi-media presentation tool that I can use to highlight your property’s best features.

Take a virtual tour of the home anytime online.

Include unlimited high quality photos featuring exterior and interior shots.

PDF, Flash and video files can also be attached to the Photo Gallery