THAILAND TOURISM

QUALITY VS. QUANTITYTHAILAND

TOURISMQUALITY VS. QUANTITY

source WTTC and WWD

THAILAND TOURISM

QUALITY VS. QUANTITY

2006 TOURISM SATELLITEIn 2006, Travel & Tourism is expected to generate:• US$ 6,477.2 billion of economic activity• 3.6% of total GDP• 234,305,000 jobs or 8.7% of total employment

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

GDP%GDP in US$

2.9 63 bn

2.1 16 bn3.9 518 bn

3.5 169 bn3.1 10 bn

2.8 25 bn

6.5 14 bn

5.2 42 bn

6.9 82 bn

4.4 96 bn

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

Why Bangkok as a city has the lowest ADR among The cities surveyed?

Is it to do with Travel Trade, Wholesalers or Hotels?

Is Promoting Thailand as MICE destination a issue?

THAILAND TOURISM

QUALITY VS. QUANTITY

E X E C U T I V E S U M M A R Y

Before we cover these points certain facts as per WTTC/ Accenture for us to know!

Personal travel comprises of 44% of total travel.

Total revenue of personal travel to T&T economy is 64%.

There are 8.5 million millionaires in the world!

WHAT DO RICH PEOPLE SPEND ON ?

WHAT DO RICH PEOPLE SPEND ON ?FINE ART AVERAGE ANNUAL PERSONAL SPENDING $,1746,000

1

WHAT DO RICH PEOPLE SPEND ON ?HOME IMPROVEMENT $542,000

2

WHAT DO RICH PEOPLE SPEND ON ?YACHT RENTALS $404,000

3

WHAT DO RICH PEOPLE SPEND ON ?JEWELRY $248,000

4

WHAT DO RICH PEOPLE SPEND ON ?LUXURY CARS $226,000

5

WHAT DO RICH PEOPLE SPEND ON ?EVENT AT HOTELS AND RESORTS $224,000

6

WHAT DO RICH PEOPLE SPEND ON ?VILLA AND CHALET RENTALS $168,000

7

WHAT DO RICH PEOPLE SPEND ON ?HOTEL AND RESORTS $157,000

8

WHAT DO RICH PEOPLE SPEND ON ?WATCHES $147,000

9

WHAT DO RICH PEOPLE SPEND ON ?CRUISES $138,000

10

WHAT DO RICH PEOPLE SPEND ON ?FASHION AND ACCESSORIES $117,000

11

WHAT DO RICH PEOPLE SPEND ON ?SPAS $107,000

12

THAILAND TOURISM

QUALITY VS. QUANTITY

The rich don’t differ from us, they differ among eachOther too. They can be divided into three categoriesTrendsetters, Winners and Connoisseurs.

Collectively they are called “New Jet Set”

Their biggest disappointment while exploring New Destination is

WE DON’T KNOW WHERE TO SPEND MONEY?

THAILAND TOURISM

QUALITY VS. QUANTITY

Biggest Challenge today in Thailand is Packaging!!!

THAILAND TOURISM

QUALITY VS. QUANTITY

Only Thai Michelin star rated restaurant is in LondonChef is Australian and owner is Singaporean!

Thailand has only skills based education facility for Future hoteliers!

Emphasis on Spas and that is last category on 8.5 million Millionaires.

Medical tourism is fragmented!!!

Wholesalers dictate hotels rate policy

THAILAND TOURISM

QUALITY VS. QUANTITY

Fair rate policy.

India – Foreign investment into travel companiesBringing the ADR up!

Wholesale dominated destination.

Private sector lack of initiative.

In which capital city WORLDWIDE does Four Seasons Hotels And Peninsula Hotels achieve their lowest ADR in their respective group?

THAILAND TOURISM

QUALITY VS. QUANTITY

BANGKOK

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