Unlimited Possibilities-Realtor Rally 2010

Unlimited PossibilitiesPresented by Ed Hardey and Melissa Olson

Working with SellersLeverage Your Advantages

Unlimited Possibilities

Statistical Tools and Reports

• Build instant credibility• Exhibit market

knowledge and understanding

• Be prepared for the hard discussion – the Price






Create a Customized CMA

• No additional cost for third party software

• User flexibility• Demonstrate your

knowledge and expertise



Find Prospective Buyers

• Be ready for the listing• Validate your suggested

price• Proactively outreach to

brokers who have potential buyers




Marketing Capabilities

• Explain the benefits of working with a Realtor®

• Describe where online buyers will find home listings

• Competitive advantages only you can offer

• Develop and cultivate farm areas



Largest network in Colorado with over 16,000 real estate professionals

Listings displayed on more then 4,000 broker websites

More than 4 million pageviews per month

Only Realtor listings sent tonational real estate website

Exclusive Metrolist member benefitwith avg 250,000 unique visitors per day

Listing distribution to over 35 national real estate portal

Working with SellersMaximize Your Expertise


Your MLS Listing

• Provide comprehensive listing details

• Upload photos and virtual tours viewable by Realtors and potential buyers

• Upload disclosures and other documents



“With photography a new language has been created. Now for the first time it is possible to express reality by reality. We can look at an impression as long as we wish, we can delve into it and, so to speak, renew past experiences at will.”

Ernst Haas


Photos matter…

Courtesy of Sam DeBord, licensed real estate broker with SeattleHome.com, a division of Washington State Realty, LLC.


Photos matter…

Courtesy of Sam DeBord, licensed real estate broker with SeattleHome.com, a division of Washington State Realty, LLC.



Facilitate the Transaction

• Use online showing management tools

• Create an online transaction with Seller access

• Deliver neighborhood market activity to your seller





Be Productive


Work Smarter, Not Harder

Do you have certain search criteria you use over and over?– Create a saved search– Recall the saved search and simply run the search

day after day




Do you want to know the newest listings on the market every morning before you even get out of bed?– Use your MLS’s Prospect feature – Send new listings to your clients using the Prospect

feature as specified by you, the Realtor




Do you want listing information offline, available with or without internet connectivity?– Save PDF reports on your desktop so they are at your

disposal, regardless of web access– No more links that may or may not work




Do you want market information at your fingertips?– Use Market Intel reports for a broad overview and

summary for all MLS listings– Create printable stats reports based on your search

results



On the Buy-Side of LifeWorking with Buyers


Attract Buyers

• Display searchable IDX listings on your website

• Market yourself and your competitive advantages


Now you have the buyer…

• Customizable searching• Send your buyers daily

alerts with new listings• Provide demographic

information • Schedule showings

online• Mobile MLS access






Streamline your Transaction

• Set up an online transaction

• Make the offer using online contracts

• Archive the transaction


Questions?

Real Estate

Unlimited Possibilities-Realtor Rally 2010