Passionate for farming, however not sure where to start ?

Your passion is one among the best as the land availability in India is Shrinking….

Total land availability in India is 0, 81,23,81,200 Acers and this will Never change.

Total population of India as in 2011 is 1,22,02,00,000 + add 51 every minute….

Still most of us do not even have an acre of land.

Lets first understand as to why people do not get into farming.cannot

Its Clarity…

Fulfilling your passion is not that easy, as agriculture and real-estate in India is still an unorganized segment and is managed mostly by not so professional people.

There is no end-to-end service providers and there is no fixed MRP for this industry.

Adding to this, the missing clarity and uncertainties create a road block

Lets take a look at the common concerns :

• Legal• Cost/commission• Documentation• Approach road• Soil fertility/water availability

• What to grow• When to grow• Knowledge of seeds,

fertilizers, pesticides etc

• Cannot afford specialist consultation for small holdings

Cannot afford technology and machinery

Land INPUTS

EXPERTISETECHNOLOGY

Manpower issues like availability, skill, cost and consistency, knowledge upgrades and optimum utilization

Cannot process, store or market it directly causing middleman issues

Time and availability constrains

MANPOWER

TIME LIMITS

PROCESSING AND MARKETING

Lets see why farmers are quitting….

Past Present

Large land holdings Small land holdings

Huge manpower Availability Manpower Scarcity

Sustainable farming : inputs like seeds fertilizers where available in house from the life stock costing zero percent

Inputs like Pesticides , seeds and fertilizers very expensive

Supporting systems like dairy and poultry Supporting system collapsed Converting the producer into a consumer

Multicorp module Monocrop module

Customer sentiment: Consumers demanded on basis of quality making the produce safe and healthier

Customer sentiment : Consumers demanded on basis of cost and quantity making produce toxic and malnutrient

Community living gave access to knowledge transfer without any cost

Independent farming and small land holdings restricted the farmer from expertise and technology

Farming was the main source of income Globalization has brought-in multiple options

Who we are ?

Traditional Senior farmers

Wood Scientists

Soil Scientists

Environmental Scientists

Horticulturalists

Agriculturalists

Certified Crop advisors(CCA)

Agronomists

Entomologists

Dairy Technologists

We are a Team of

Board of Directors

• K . Srinivasa Rao Director – Village Organics Pvt Ltd• President - Sandalwood growers association• Managing Partner – Herbal India Enterprises • Partner – Siri Agri Group• Has been larning the complete cell biology of Sandalwood from Dr H S Anantha

Padmanabha for the past 8 years.• Has been practicing sandalwood cultivation on his own land for the past 8 years

• V Asha Kiran Founder & Managing Director – Village Organics Pvt Ltd• Managing Director for Air aroma India Pvt Ltd• Managing Director for Microline computers Pvt Ltd• Direct exporter of Organic Mangoes to Australia, Singapore, Malaysia and USA• Indian distributor for Natural fragmented oil to Major star hotels in India

• P Gopi Krishna Director – Village Organics Pvt Ltd• Managed his family business “ Vinu Agritec Pvt Ltd” • Has immense knowledge & experience in agro executions and management of

farms ranging between 100 acres to 3000 Acers. • Completed successful farming on 2500 acres at Vinukonda, Guntur dist, Andhra

Pradesh under waste land development scheme of Govt of India.

Dr. H S Anantha Padmanabha

Association with Village Organics: Chief wood Scientist

Dr. H S Anantha Padmanabha, the forestry consultant, is an expert on sandalwood cell biology, who mastered the technology of artificial raising of sandalwood. A scientist of 40 years experience in forestry in India, he had worked as a senior scientist at the Institute of Wood Science and Technology in Bangalore (India) from 1964 to 1998 and was responsible for guiding research projects on sandalwood and other forestry species including but not limited to techniques of growing sandalwood and decease and pests affecting forestry tree species. Currently he is a Director of Karnataka Research Foundation and Advance Technology Transfer, Bangalore, Consultant to Tropical Forestry Services Western Australia, consultant to Forest Rewards, Western Australia, and had served as consultant to Department of Conservation and Land Development (CALM) and Forest Product Commission (FPC) Government of Western Australia from 1998 to 2002. He is honorary consultant to Karnataka Soaps and Detergents Ltd, Bangalore, assisting and providing guidance to farmers, corporate bodies and NGO’s in growing sandalwood in India. He has co-authored books on sandalwood and have published over 150 publications in both Indian and International journals. He was designated as chief Technical Advisor for sandalwood projects with the World Bank FREE project (ICFRE) Government of India. Click here for a news article on Dr. H S Anantha Padmanabha

K Muralidhar Reddy (Acharya)

Association with Village Organics: Chief  Environmental Scientist

Master of Science (environmental science & engineering) University of Maryland College Park, MD,USAWorked as consulting engineer for over 10 years in USA. He has developed an innovative low cost water disinfection technology, which is in the final stage of product development (Patent Pending, US Patent Office, Washington,DC) Developed a simple & effective three step cow-based sustainable farming technique. Currently working in over four districts of Andhra Pradesh conduction training for farmers on cow-based sustainable farming. Developed a rice cooking (traditional) process to enhance and promote health, especially for diabetes and musculo skeletal problems. Participated in core organizing team for several antipollution movements including a major Uranium mining project Nagarjuna Sager area. Varied interest in Vedic sciences including Ayurvedha, Holistic Healing, Astrology, Yoga, Meditation, Agni Hothra, Traditional Knowledge Systems

S V L Prasad

Association with Village Organics: Chief  Horticulture Scientist

Currently working as Manager Horticulture of the Taj West End (Taj Group Hotels) Bangalore.

Post Graduate in Botany & Researcher in the field of Cytogenetic & Plant Physiology.

Expert in Tissue Culture, Breeding Resistant Mutants for Gama radiation & Environmental Pollutants, especially industrial effluents.

Had Exposure since child hood in the field of Landscaping from Father Mr. S. Rama Rao,The Corporate Director of Landscaping & Horticulture, of IHCL (Taj Group of Hotels) globally.Taken up Landscaping as profession since it is one of the prime hobbies.

Officially Having 23 years of Experience in the Landscaping & Horticulture field,Initial 14 months focused in Landscaping of Goa University premises, which is of Lateritic Rocky Strata.Then Joined Leela Venture ltd, taken up the role of Project in charge and instrumental in building up The Leela Goa & Landscaping @ Mobar Cavelosim, Goa, which became part of the leading hotels of the world within 1 year.Rest of the 21 years within Taj Group of Hotels developing landscape of prime properties country wide.

Have been instrumental for winning the award for The Taj West End as ‘Best Environmental Hotel of the year’ 08’.Honorary Consultant for Urban Landscaping of Bangalore for BBMP & BET.Specialized in transplantation of 100 years old Trees.

Takes part in assisting the government in transplanting Heritage trees instead of cutting them during road widening program.

Journey, So far…

2004

• Incorporated as Village Organics Pvt Ltd

• Started self plantation of Sandalwood in 30 acres.

• Started own nursery for quality sandalwood saplings.

2000

• Started Organic Farming of vegetables.

• Did direct sales of produce in Vijayawada.

• Exported Organic Mangoes to Singapore.

1997

• Started farming on 2500 acres at Vinukonda, Guntur dist, Andhra Pradesh under waste land development scheme of Govt of India.

• Started high quality grafted Mango saplings nursery at Krishna Dist, Andhra Pradesh.

2011

• Started worlds first commercial sandalwood project at Aleru, Warangal Dist in a community farming module .

2012

• Started one of the most Sustainable & Integrated farming module at Vikarabad. RR Dist Andhra Pradesh. This project is designed in a way that farming becomes safe, secure, assured, insured and enjoyable.

• Accruing 180 acres of land at Madanapally near Rishi Vally, Chittor Dist.

• Aquaring 280 acres of land at Vinukonda, Guntur Dist

STRENGTHS

Management

Visionary and experience leadership that developed a highly profitable farming module

Team

A team of highly qualified individuals with years of experience in their field have contributed to one of the best and unique crop module

Innovative thinking

A thought process that has balanced the usage of traditional farming modules and adopted technology only where applicable

Unique farming module

An unique eco-friendly community farming module, for optimum utilization of available resources

End To End service module

Our End-to-End farming module has helped us make the most out of farming.

Green Investors

Many passionate individuals from various sectors of life who wanted to get into farming however avoided the same due to lack of clarity are today investors with us and are our strength

What do we do?

We cultivate in an integrated and sustainable manner

Live stock Vegetables Mango Sandalwood Carbon Credits

Making profits more profitable…

Company owned nursery

Self owned farm equipment

From sowing, growing to harvesting

Value addition by food processing

Cold storage and warehousing

Self marketing

Exporting

Trained Manpower

Profit sources

Sandalwood

MangoVegetables

Making profits more profitable…

Crop Yield per acre

Expected price

Gross Income

Vegetables 10 Mt Rs 15 1,50,000

The above profit figures look amazing, however is it really possible?

There are two factors which effects the annual income projected. Can we achieve 12 Mt per year and will the cost projected remain the same for the entire year.

Yield: Achieving 12 – 15 Mts per year is an common accomplishment however there are lots of factors which may effect the same.

At Village Organics this factors are clearly understood and properly taken care of.

• Proper selection of seeds and saplings to ensure mortality issues.• In-depth knowledge of the soil conditions with soil test reports which helps to determine the verity and

quantity of bio inputs to be used.• Crop rotation to enhance the naturally available minerals thus decreasing the input cost and increasing the

output.• Use of organic compost made in-house, thus reducing the cost of pesticides and manure.• Day to day monitoring by qualified and experience agronomists.• Enhanced harvesting modules to ensure reduction in wastage

Price: This never remains the same and is the most effecting factor for the annual profits. Market fluctuations are very common and cannot be controlled.

Lets take the example of Tomatoes. They grow round the year however the farmer price differs from Rs 20 -40 per Kg to sometimes as less as Rs 1 or even less. The highest price remains only for few days and the farmers have to face the grudge of fluctuations.

Being perishable the farmers have to sell as and when harvested, immaterial of the marker price. This fluctuations reduce the annual profits.

This reduces the average annual price of tomatoes to Rs 5 making the annual profits to around Rs 70,000 per acre

At Village Organics if cultivation is an process, getting the maximum out of the produce is another major segment in itself and is handled well.

• The raw produce is not directly sold in the wholesale market.• The produce is processed and packed to increase the shell life and thus

becomes an value addition. This process helps Village organics tackle the market fluctuations.

• Village Organics has in-house marketing system which directly reaches the end users. This reduces middleman commissions.

• Being an organic produce it is widely accepted and paid more for. • Village Organics has vast experience in exports of such produce. This helps us,

making profits more profitable

Organic MilkValue Addition by Processing and making by products

Exports | Direct marketing

Cow dung Gobar Gas

Kitchen Generator Pumps Lighting

Organic Manure

Cow urine Fertilizer as urine pest management as Foly spray

Dairy uses at Village Organics

Organic Eggs

Hen feces Organic manure as phosphorus

Organic live Stock

Live stock – Country Poultry

Bee Farming

• Natural honey• Helps in pollination• Reduces the cost of manual security• Does not conflict with regular farming

• Trained dogs help control the cow cattle and other live stock• Reduces the manpower costing• Reduces the cost of security for Sandalwood farming• Does not conflict with regular farming

Trained dogs squad

Mango Farming

Trees per Acre = 100Yield per Acre Current price

5 Mts Rs 30

Sandalwood Farming

Trees per acre = 300Yield Quantity per tree Current price per

Kg

Heartwood 30 Kgs 5,000

Roots 5 Kgs 5,000

Mixed wood 5 Kgs 1,000

Sapwood 50 Kgs 500

Farm security measures

The idea behind this is very simple. To let the tree speak for itself. When a tree is cut down an alarm is triggered and communicated to the security personals through :

1) Hooter2) SMS3) E-mail

Patented security system

Lifestyle

Eco friendly guest house

Swimming pool

Graha Vanam Nakshatra Vanam

• Floral garden• Medicinal plant garden• Fruit garden

• Solar water heating system• Mineral water plant• Waste water treatment• Organic food court• Natural ventilation • Renewable energy• Traditional architecture designs by –

Rich earth architectures (Mumbai)

Month Activity Funding %

March - 2012 Land ploughing for sunlight exposure to kill termites 15%May - 2012 a) Bore wells digging as peek summer gives the accuracy for ground water

table.b) Rainwater harvesting mechanism.c) Ground water recharging mechanism.

10%

June – 2012 a) Nursery plantation of sandalwood and mango saplings.b) Legumes is planted for nitrogen enhancement. 10%

August – 2012 Land fencing 15%September – 2012 Individual land identification and making 0%October – 2012 Infrastructure :

a) Cow cattle sheds.b) Employee Quartersc) Guest housed) Food processing unite) Gobar gas unit

10%

February – 2013 Drip irrigation and trenches 10%April – 2013 Pit formation with organic manure mixing 10%June -2013 Ground plantation 20%