Lisa Trosien's social media presentation, made to the National Apartment Association's Student Housing Conference, 2010, in Las Vegas, Nevada.
Text of Why Your Social Networking is Not Working
Why Your Social Networking is Not Working Presented by Lisa Trosien
Disclaimer! A third party was hired to research the properties and companies shown in this presentation.
Disclaimer! No propertys or companys identity will be obscured, covered, hidden, changed or altered. You put it out thereits publicso it might be up here.
College students spend more time on the Internet than any other media 33% spend more than 10 hours a week online 19.6% spend more than 20 hours a week online So why is our industrys social media interaction so weak??
50.6% surf the web while watching TV. 43.5% are online while listening to terrestrial/satellite radio. Instant messaging is the most popular online activity with both male (62.3%) and female (57.2%) college students.
Start by listening
Social media can't succeed without a genuine focus on your customers. Social media is about listening, engaging, and responding to your customers. If you are not truly focused on your customer, you will not succeed -- period. -imediaconnection.com
Social Media Integration
Management Company Site
Important Tip: Always have your exterior links open in a separate browser window!
Does this page violate TOS?
Takeaways: Use integration Make sure integrated site is live Open integrated site in separate browser window Create strong integrated content
Is there a class divide online? Research suggests yes.
People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
400+ million users 2nd most trafficked site 1st most trafficked social site 50%+ outside of college Average user: 55 minutes a day MultihousingWorld September 2008 Online Communities 22 Source: http://www.facebook.com
MySpace users tend to be "in middle-class, blue-collar neighborhoods, Mike Mancini, Vice President, Data Product Management, Nielsen
Takeaways: Dont simply broadcast Fan pages that are of interest to your residents Work itdont let it just sit there Dont violate TOS
Takeaways: Dont simply broadcast Build your follower base with relevant follows Work itdont let it just sit there Send out high value Tweets Customize your background
Blogging drives traffic
Place Properties Blog Syndicated to their property pages RSS feed to their Facebook pages
Takeaways: Make your content engaging Allow comments Hire students to blog for you Remember, blogging helps SEO
Responding to the Rating Sites
Please, dont write your own reviews
Takeaways: Read your reviews Dont take it personally Respond professionally Set up your accounts Ask for the review
Takeaways: Set up your account Set up albums of events and more Tags are very important Use your photos and videos!
Top Sites by Gender Men 1. Facebook 2. ESPN 3. YouTube 4. Google 5. Collegehumor 6. Yahoo 7. Weather 8. Break 9. Digg 10. Wikipedia
Top Sites by Gender Women 1. Facebook 2. YouTube 3. Google 4. Perez Hilton 5. CNN 6. MySpace 7. Yahoo 8. Schools site 9. AOL 10. PostSecret