Why Your Social Networking is Not

Working

Presented by

Lisa Trosien

Disclaimer!

• A third party was hired to

research the properties and

companies shown in this

presentation.

Disclaimer!

• No property’s or company’s

identity will be obscured, covered,

hidden, changed or altered.

• You put it out there…it’s

public…so it might be up here.

College students spend more time on the Internet than any other media

33% spend more than 10 hours a week online

19.6% spend more than 20 hours a week online

So why is our industry’s social media interaction so weak??

–50.6% surf the web while watching TV.

–43.5% are online while listening to terrestrial/satellite radio.

–Instant messaging is the most popular online activity with both male (62.3%) and female (57.2%) college students.

Start by listening

Social media can't succeed without a genuine focus on your customers.

Social media is about listening, engaging, and responding to your customers. If you are not truly

focused on your customer, you will not succeed -- period.

-imediaconnection.com

Social Media Integration

Management Company Site

Important Tip: Always have your exterior links open in a separate browser window!

Does this page violate TOS?

Takeaways:•Use integration

•Make sure integrated site is live

•Open integrated site in separate browser window

•Create strong integrated content

Is there a class divide online? Research suggests yes.

People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.

MultihousingWorld September 2008

“Online Communities” 22Source: http://www.facebook.com

/

400+ million users2nd most trafficked site1st most trafficked social

site50%+ outside of college

Average user: 55 minutes a day

MySpace users tend to be "in middle-class, blue-collar neighborhoods,“

Mike Mancini, Vice President, Data Product Management, Nielsen

Takeaways:•Don’t simply ‘broadcast’

•Fan pages that are of interest to your residents

•Work it…don’t let it just sit there

•Don’t violate TOS

Takeaways:•Don’t simply ‘broadcast’

•Build your follower base with relevant follows

•Work it…don’t let it just sit there

•Send out high value Tweets

•Customize your background

Blogging

Blogging drives traffic

Place

Properties Blog

Syndicated to

their property

pages

RSS feed to

their Facebook

pages

Takeaways:•Make your content engaging

•Allow comments

•Hire students to blog for you

•Remember, blogging helps SEO

Responding to the Rating Sites

Please, don’t write your own reviews

Takeaways:•Read your reviews

•Don’t take it personally

•Respond professionally

•Set up your accounts

•Ask for the review

Takeaways:•Set up your account

•Set up ‘albums’ of events and more

•Tags are very important

•Use your photos and videos!

Final thoughts

• Men

1. Facebook

2. ESPN

3. YouTube

4. Google

5. Collegehumor

6. Yahoo

7. Weather

8. Break

9. Digg

10. Wikipedia

Top Sites by Gender

Women

1. Facebook

2. YouTube

3. Google

4. Perez Hilton

5. CNN

6. MySpace

7. Yahoo

8. School’s site

9. AOL

10. PostSecret

Top Sites by Gender

Virtually Untapped Social

Market

• Website: www.ApartmentExpert.com

Email: Lisa@ApartmentExpert.com

Twitter: @LisaTrosien

Linkedin.com/LisaTrosien

Blog:ApartmentMarketingBlog.com