Recruiting Fundamentals: 4 Common Mistakes

Agency Recruiters Make on LinkedIn

©2014 LinkedIn Corporation. All Rights Reserved.

2

Meet the presenter

Snapshot of LinkedIn

4 common mistakes & how you can correct them

Answer your top questions

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Things we’ll cover in the next 35 minutes

LinkedIn: A global pool of talent

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

100M+ UNITED STATES

OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

15M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

332M+ Members

worldwide

+2 New members per second

142M Monthly unique visitors

4M+ CHINA

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Why do professionals join and visit LinkedIn?

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Brand themselves Get smart

Think about careers Discuss business issues

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4

2

Availability of quality talent 65%

Competition 46%

Offer made by client (includes compensation, role, location, etc.) 33%

Recruiting team too small 16%

Inability to effectively use data to improve our approach 11%

Recruiting team skills 11%

Lack of familiarity with my firm’s brand 11%

“What are your company’s biggest obstacles to attracting the best talent?”

Biggest obstacles to attracting top talent

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Quality is #1 obstacle

Top 3 obstacles reflect a highly competitive landscape

Source: LinkedIn 2013 Global Recruiting Trends Survey, US respondents only

Passive

Active

>75%

332M+

MEMBERS

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Reach BOTH active and passive candidates

PASSIVE

<25% ACTIVE

Professional workforce breakdown

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Source: LinkedIn Talent Trends 2014 lnkd.in/talent-trends

When you send an InMail or post a job,

what is the FIRST thing candidates

check to learn more about you?

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?

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4 common mistakes made by agency recruiters

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2

3

4

Don’t have a recruiting profile

Skipping their morning coffee

Don’t stand out

Limit their reach and efficiency

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Build a compelling profile

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4 common mistakes made by agency recruiters

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2

3

4

Don’t have a recruiting profile

Skipping their morning coffee

Don’t stand out

Limit their reach and efficiency

Be a subject matter expert, not a Recruiter

Don’t be white noise - follow the Rule of Three’s

1. A personal post

2. Industry related post

3. Recruiting post

Everything you post reflects your personal brand

Post on the go

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Make your interactions count with status updates

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Don’t forget your fix

Your Network Industry News

Companies Groups

300M+ stories are read per month on Pulse.

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Stay up to date with Pulse

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Influencers and publishers on LinkedIn

Join many

Participate in a few

Run one

Groups

IT pros Real estate Fashion

2.1 Million

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Listen in on Groups

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Follow companies

Jobs

Industry

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4 common mistakes made by agency recruiters

1

2

3

4

Don’t have a recruiting profile

Skipping their morning coffee

Don’t stand out

Limit their reach and efficiency

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Stand out

Your company’s brand:

Add a logo & banner image

Company description

Point out Company

specialties

Differentiate from your

competition

Designate Page Admin for

company status updates

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Build a knockout Company Page

Engaged talent

pool

71% of members are

interested in updates on

job opportunities from

companies they follow

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Your followers: A valuable pool of talent

78% of members are more

likely to accept Recruiter

InMail when they follow

your company

More likely to

respond

Long-term

relationships

64% of followers would follow

companies “indefinitely”

Analyze & optimize

Engage followers:

Post updates

Build community:

Acquire followers

Establish presence:

Develop branding assets

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Build a community: Engage, analyze, optimize

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4 common mistakes made by agency recruiters

1

2

3

4

Don’t have a recruiting profile

Skipping their morning coffee

Don’t stand out

Limit their reach and efficiency

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Live Demo of Recruiter

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Consider the member experience

In their

Inbox

On the

LinkedIn

homepage

When they

network with

your

employees

When they

search for

jobs

Via mobile

LinkedIn app

When they

research your

company

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Questions?

Recruiting Fundamentals: 4 Common Mistakes

Agency Recruiters Make on LinkedIn

Check out our Search & Recruitment Page: lnkd.in/forrecruitmentfirms

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Thank you for joining us today!

©2014 LinkedIn Corporation. All Rights Reserved.