Followers are your future talent pool

Of followers are interested in updates on job opportunities from companies they follow

Of followers are more likely to accept a recruiter’s InMail from companies they follow

We identified the top 9 most followed companies in MENA and asked them what they were doing differently to engage with

potential talent

* data pulled as of Sept 2015

Boutros BoutrosDivisional Senior Vice President,

Corporate Communications at Emirates

“Being the most followed brand in MENA is a great achievement for

Emirates. LinkedIn is an important part of our global social media strategy and has been a key tool for us to meet our

brand and recruitment objectives”

Emirates

,

Promote your employer brand by adding rich media to your career page. Videos allow you to tell your story in an interactive way.

Saudi Aramco

Celebrate milestones with your follower base and thank them for their support.

Qatar Petroleum

Engage members with a call-to-action. The best way to acquire relevant followers, at scale, in a short period of time is to have a call to action in your ads on LinkedIn.

Etihad Airways

Deploy customized career pages by function or geo location in order to engage the right candidates.

Etisalat

Announce your top achievements as a company and share your success with your followers.

Qatar Airways

Share information about your recruitment events and encourage your follower base to apply.

“As the pioneer of master-planned communities in Dubai and the developer of global icons, Emaar’s

growth is led by its team of professionals from around the world. Their enthusiasm, passion for the job and commitment to innovation, creativity

and excellence enable Emaar to set new standards in project management and customer

service. As an ‘employer of choice’ Emaar places the highest focus on hiring the best talent and

nurturing their skills to help them evolve professionally. The top ranking on LinkedIn

underlines the keen interest of new talents and experienced professionals to be part of the

company and to take pride in being associated with path-breaking developments not only in

Dubai but also in international markets.”

Ahmad Matrooshi Managing Director,

Emaar Dubai

Emaar 7

,Create trending content such as in this case “Job of the week” posts. This will create hype and keep your followers engaged.

Michiel EversSr. Manager Recruiting & Staffing Global,

Sabic

“Our business is built on people. LinkedIn is showing us that our followers are talented people with an interest in SABIC, coming from more than

100 different countries where we supply chemicals, plastics, agri-nutrients and metals to

other companies, who use them to make products on which the world has come to depend. We are

proud of being recognized with a top ranking in the LinkedIn follower listing. This will help us to stay

connected with people who can help us with finding new solutions and possibilities that change

the world for the better. At SABIC, we call this “Chemistry that Matters™.”

Sabic

,

Share regular & relevant updates. Posting content regularly on your company page can increase your reach to potential candidates.

Harry KumraVice President Resourcing,

Jumeirah Group

“LinkedIn has proved one of the most efficient channels for supporting our recruitment efforts.

As one of the top-rated employers in the region, we continually strive to attract the best talent to join our exceptional hotels, resorts, residences and restaurants around the world

and help them build their careers in the hospitality industry, as well as reinforcing our reputation as a top tier luxury hotel company

and an employer of choice.”

Jumeirah Group

,

Recognize your employees and their accomplishments as they are your brand ambassadors.

The Modern Recruiter Guide

Employer Brand Playbook

5 Steps To Boosting Your Talent Brand

Here are 3 assets to get you started