Big Data: From Customer Satisfaction To Employee Performance

Enhancement

The recent boom of Big Data has led to the most exciting period in the history of the Information Age

today. Big Data Science, which refers to extracting scores of records from the cloud, mining them to

analyze and reach the desired end. This concept has paved the way for a whole new era in a number of

fields including retail marketing, forecasting customer behavior and target marketing. There have been

instances of advertising companies, being able to predict which film would win the Oscar, just on the basis

of the tastes, time and locations of the people. Big Data does not just refer to collating data and then

categorizing it into watertight compartments, it goes much deeper. So far it has been venerated in the

field of marketing, strategizing, retail and end customer services, efficient management and fields where

predictive analysis is held in high regard.

Big Data in the recent times, has proven to be a great benefit for the business sphere by entering into the

Human Resources Departments. So far research is on, as to how this science can be implemented and put

to use for enhancing employee performance and mainly bridging the wide gap between an employer and

his employees. Take any firm or business venture, the big cheeses heading these have forever been on

the lookout for ways to multiply the output of employees, at the same time giving them quality treatment

in the workspace.

In most of the cases, productivity of a certain employee is inversely proportional to the fulfillment of all

their personal needs confined to work. Only when employees feel that they are being valued, can the

productivity and in turn the turnover of the firm, skyrocket. There have been developments of Big Data

solutions, which can analyze both personal needs and performances by turning them into metrics to be

analyzed. The combined study of an employee’s performance, their liking towards different type of

assignments, interactions and collaborations is the modern day workplace analytics.

Employees, who are positively invested in the company’s wellbeing are assets of great value. This new HR

data analytics, can find its origins in the ways of Japanese Companies, which provide for certain conducive

work atmosphere that results in more loyal, hardworking employees working to their optimum potential.

This new brand of HR big data analytics is not just confined to performance of the employees, but also to

find out what motivates them to work. The feedback, evaluations and various other key performance

indicators can be relied upon to identify growth and satisfaction with posts.

Another breakthrough is in the process of staff learning. Big Data Analytics have made it possible for

companies to devise personalized learning modules, so as to increase the efficiency of employees.

Big Data is gradually venturing into every field and taking it up a notch. By supplementing effective

solutions to HR, big data analytics has paved a way for more groundbreaking strategies to be

implemented. Imarticus Learning is one of the top education institutes in the field of big data analytics,

with a host of comprehensive and industry endorsed programs in SAS Programming, R Programming, Big

Data Hadoop, Python.

Source: http://imarticuslearning.edublogs.org/2016/10/05/big-data-from-customer-satisfaction-to-

employee-performance-enhancement/