Creating an All-Star LinkedIn Profile for Job-Hunting

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Having an All-Star LinkedIn Profile is essential when you're job-hunting. Not only can potential companies find you, but you can demonstrate your abilities and skills, and you can avail of new job opportunities that LinkedIn promote towards you based on your skills and experience. Read this quick and easy guide to getting an All-Star profile, and becoming a Power User of LinkedIn

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Holly FawcettDigital Marketing Manager, Social Talent

INTRODUCTIONSINTRODUCTIONSHolly FawcettDigital Marketing Manager, Social Talent@HollyFawcettie.linkedin.com/in/hollyfawcett

INTRODUCTIONSHolly FawcettDigital Marketing Manager, Social Talent@HollyFawcettie.linkedin.com/in/hollyfawcett

Building an All-Star LinkedIn ProfilePROFILE ESSENTIALS

PROFILE ESSENTIALS

Photo= 7 x more viewsPROFILE ESSENTIALS

Photo= 7 x more viewsHeadline (fully editable, 120 char.)PROFILE ESSENTIALS

Photo= 7 x more viewsHeadline (fully editable, 120 char.)Industry & countryPROFILE ESSENTIALS

Photo= 7 x more viewsHeadline (fully editable, 120 char.)Industry & countryCustomURL

This is what most people read!

This is what most people read!Tip:Add multi-media like photos & videos

Min. 3 jobs

Min. 3 jobsTip: Link to the Company Page inserts their Logo on your profile, adds colour and life!

Tip: List your modules of study for extra keywords

Min. 5 skills

Min. 5 skillsYour connections will be asked to Endorse you for your skills this adds weight to your profile in search results

For when your profile is light on experienceNETWORKING

NETWORKING

Min. 50 connectionsNETWORKING

Min. 50 connectionsTip: Try get to 500 connectionsNETWORKINGNETWORKINGConnect with everyone you know (colleagues, classmates, friends and family, neighbours, business associates, people you meet at conferences)NETWORKINGConnect with everyone you know (colleagues, classmates, friends and family, neighbours, business associates, people you meet at conferences)Make it easy to connect (one-click invite link) and include your LinkedIn profile in emails, business cards, Twitter link etcLinkedIn Power UsersCONTENT

WHAT TO POST?WHAT TO POST?Members who share content on LinkedIn at least once a week are nearly 10 times more likely to be contacted for new opportunities than people who dont share

WHAT TO POST?WHAT TO POST?

WHAT TO POST?

NETWORKERNETWORKERJoin LinkedIn GroupsNETWORKERJoin LinkedIn GroupsParticipate in discussionsNETWORKERJoin LinkedIn GroupsParticipate in discussionsBe a source of great content blogs, articles, infographics etc (not just yours!)

GROUPSGROUPSGROUPSYou can join up to 50 groups (and 20 subgroups)GROUPSYou can join up to 50 groups (and 20 subgroups)You can own up to 10 groupsGROUPSYou can join up to 50 groups (and 20 subgroups)You can own up to 10 groupsOver 2 million groups alreadyGROUPSYou can join up to 50 groups (and 20 subgroups)You can own up to 10 groupsOver 2 million groups already70,000 groups are set up each dayGROUPSYou can join up to 50 groups (and 20 subgroups)You can own up to 10 groupsOver 2 million groups already70,000 groups are set up each dayUsers join on average 5 groupsINFLUENCER

INFLUENCERINFLUENCERBlogging platform for LinkedInINFLUENCERBlogging platform for LinkedInOpen to 25,000 members now, expanding gradually

INFLUENCERBlogging platform for LinkedInOpen to 25,000 members now, expanding graduallyIdeal platform to promote yourself as a thought-leader and expert

INFLUENCERBlogging platform for LinkedInOpen to 25,000 members now, expanding graduallyIdeal platform to promote yourself as a thought-leader and expertNot for blatant product promotion!

DONT FORGET!Connect with me on LinkedIn!bit.ly/inviteholly