Embed Size (px)
Citation preview
Digital Transformation How Digital Disruption is changing the future of Media and HR
!May 2014
[email protected] @jcaudron
00 32 475 43 80 98
Jo Caudron °1968
Founder & CEO
Digital Consulting Firm
Co-Founder
Social Media Campaigning Platform
@jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron, currently we are 5 consultants
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
@jcaudron
Smile, you’re in a crisis ;-)
The future is about permanently dealing with change and going in and out of moments of crisis. !Are you ready to deal with this in your business context?
Digital Transformation is really happening
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
From ...
The Business
Digital (at the sideline)
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
Digital in the core
From ...
The Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
@jcaudron@jcaudron
Do you accept...?How big should CHANGE be?
In order to change the world?
@jcaudron@jcaudron
@jcaudron@jcaudron
7 metaphors to understand
the impact of change
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
148K
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
148K
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
Angry BirdsTwitter,
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties portals
Yelo App Boxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
RSS
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
Freelancing is the new normal
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
What will native advertising be doing to media?
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The GatekeeperCrowd-sourced opinions
Peers as news distributors
Automatic algorithms
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The GatekeeperNew “experts”
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The GatekeeperNew “experts”
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper
Why you should be recruiting on Facebook
- 50 percent of Facebook users say brands’ Facebook pages are more useful than their websites.
- 70 percent of recruiters say they connect better with potential job seekers due to widespread use of Facebook.
- 81 percent of job seekers want to see job opportunities posted to career pages on the social network.
- 85 percent of recruiters currently using Facebook recommend that other recruiters follow suit.
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The GatekeeperWork together with your ambassadors
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
Hire My Friend is a social, targeted and local platform for job searches made for the people of the Internet. With this new product, Makeshift aims to knock out recruiters and make hiring in the startup scene more efficient.
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller Contextual Awareness
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller Contextual Awareness
Transparency Accountability
Proximity Responsiveness Bi-directional Humanization Authenticity
The Glass House
Relationship
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
Product, Service & Packaging
Bypassing Virtualization
Fragmentation of touchpoints
The Frog
Position in the value
chain
New gatekeepers Recommendations
"Good is good enough"
Ambassadorship
The Gatekeeper
Opinion making
The Traveller
Place Utility
Empowered self Delivery fulfillment
New way of working
Contextual awareness Real-time
Location & Place
The Participant
Community Gamification Collaboration
The power of the crowd
Community
The Cyborg
Internet of things Wearables
Quantified self Robotics
Data Monitoring
Progressive Technology
We have to prepare for a digital future, with new rules and new relationships
Things to take away ...
@jcaudron@jcaudron@jcaudron
Are you next?
Offline Online
Be ready for Mobile
Strategy Implemen-tation
Integration
Be ready for Social
StrategyConcepts & Channels
Policy, Teams &
OwnershipRoll-out
Be ready for The Future (Digital Transformation Modeling)
Digital Transformation How Digital Disruption is changing the future of Media and HR
!May 2014
[email protected] @jcaudron
00 32 475 43 80 98
