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Havas people MD Gareth Edwards introduces the concept of recareering, working longer and the older workforce
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Key drivers for recareering
The demographic perspective
55+ is fastest growing demographic
Between 2011 and 2021, UK demographic change means:
−_ the 55-59 age group will increase by almost one quarter
−_ the 40-44 and 45-49 age groups will decrease by 13%
−_ the 34-39 year old age group will rise by 12%
−_ the 30-34 age group will increase by 22%
−_ the 20-24 age group will fall by 10%
−_ the 15-19 age group will fall by 6%.
The organisational perspective
Declining salaries over 50
Benefits of recareering
A wide range of benefits
−Improved retention −Low rates of sickness absence −Improved customer relationships by reflecting customer base−Strong work ethic−An ability to manage and cope with stress−Reduced turnover
A call to action
−Shout louder about business benefits−Look to government to incentivise later years apprenticeships and
internships−Encourage recareerers to share more of the success stories and routes to
implementation−Deal with supply side issues via case studies highlighting long term
benefits, and practical help−Challenge misconceptions and ageism−Joint initiatives – organisations in the same industry working together to
create sympathetic environments−Make sure recruitment is ageless; focusing on skills and potential as
opposed to qualification or job titles−Visit recareering.co.uk−Sign up to participate in our recareering survey