How to Recruit Millennials by Going Mobile and Embracing Company Transparency

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How to Recruit Millennialsby Going Mobile and Embracing

Company Transparency


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Featured Speakers

Matt KopjakSr. Business

Development [email protected]

Phil SchraderProduct Manager

[email protected]


Agenda

Rise of Mobile What Matters to Millennials? Mobile Job Search Challenges Building the Case for a Mobile

Recruitment Strategy Developing Your Mobile Strategy


Rise of Mobile

Mobile Shipments Surpassed PC Shipments in 2010



2014: Mobile Users Will Surpass Desktop Users


of job seekers report using their mobile device to search for jobs at least once a day


of employees who admit they’ll look for a new job in the next year say their mobile device is an important tool and resource for their job search


Mobile Traffic Is Growing for Glassdoor

of Glassdoor’s traffic comes through mobile


Why Should You Care?

Almost half of the workforce will be made up of millennials (the generation born between 1980 and 2000) by the year 2020,

and they will make up 75% of the workforce by 2025.


How Do Millennials Consume Information?

According to Crowdtap, millennials spend ~18 hours a day consuming media

Information gathered through UGC is trusted 40% more

30% more memorable


13%

19%

of millennials use a mobile device dailyto search for jobs


Capture Millennials in the Moment


Today’s Job Seekers Are Seeking More Information

Candidates are looking for more than just jobs


Job Seekers Look for Transparency

More than half (54%) read company reviews from employees and 52% research salary information


Millennials value transparency more than anything

Transparency & Recruiting Millennials


of new employees have “buyer’s remorse”

trust reviews more when they see both good and bad scores

Why Is Transparency Important?


Embrace Transparency

Figure out WHO you want to hire and what attributesare most important to those groups.


Case Study

Glassdoor should be embraced as opposed to feared. It’s a good thing that this amount of traffic is going to our profile. If there are reviews, positive or negative, it’s so important to build on those reviews and join the conversation. If there are no reviews, it’s important to get team leads and managers to encourage their employees to put up information about their company in order to attract the best talent.- Allison Covarrubias

Manager, Sales Recruiting, Box

“

”


Mobile Job Search Challenges


believe it is difficult to apply to jobs via their mobile device


Top two barriersfor job seekers who wantto apply for a job via their

mobile device include:

It’s easier to applyfrom a desktop1

Many company career sites and applications aren’t mobile-optimized

2


Job Seekers Are Left in the Dark

of career sites do not support a mobile apply option

of mobile users say they would visit a competitor site if a website isn’t mobile-optimized


Job seekers find it challenging to access their resumeon mobile unless it’s saved in the cloud.

Where’s My Resume?


Solve the Right Place and Right Time Problem

Mobile apply let’s candidates act on theirinterest in your job… in real time no matter where they are.


Building the Business Case for Mobile

If you aren’t mobile, you’re missing half of your candidates.


Glassdoor Case Study: The Numbers Don’t Lie

Glassdoor Director of Global Talent

Acquisition

Glassdoor PR Senior Manager UK

and Europe

Glassdoor Senior Account Manager

Glassdoor LeadUI/UX


Developing Your Mobile Strategy!

Before building a mobile strategy, step back and do research.


How Are You Measuring Mobile? % mobile traffic conversion % time to apply events / choices


Developing Your Mobile Strategy

1 Analyze site traffic

Do your research up front. Be sure to solicit help from your web team to find out how much of your career site traffic comes from mobile devices.

2 Avoid“pinch & pop”

If users have to zoom in andout to view what is on yourcareer site, they are not likelyto stick around or apply.

3 Look at the competition’s mobile activity

Evaluate whether your top competitors are using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.


Tips to Implement Your Mobile Strategy

1 Make it quick

One-click job apply is a good way to give users on-the-go a smooth, pain-free experience. Be sure that candidates can easily upload resumes to apply to your job listings.

2 Keep it short

Most candidates are using mobile devices during commutes or lunch breaks. It’s important to condenseyour job descriptions and employer brand messaging to minimal text that is easy to digest on mobile.

3 Optimize all videos and pictures

Limit media to download quickly on a mobile device. Avoid Flash, because this format won’t work on iOS devices (iPhones, iPads,iPod Touches).


Mobile Career Site Checklist

Evaluate whether your top competitors re using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.

Great mobile career sites have:

Current job openings

Description and examples of company culture

Company history

A Day in the Life


Examples of ATS options that currently support Mobile Apply:

iCIMS

Kenexa

Silkroad

Ultimate Software

Smart Recruiters

Workday


Don’t Miss Out On Talent

Give candidates the option to apply to your jobs on mobile.

Don’t let your competitors beat you to the punch.


Questions?

Recruiting & HR

How to Recruit Millennials by Going Mobile and Embracing Company Transparency