Job Descriptions that Land You Great Hires

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Job Descriptions

that Land You Great Hires


#GDChat


Featured Speakers

Jason WebsterEnterprise Sales Manager

at Glassdoorlinkedin.com/in/jasonwebster99

@worldwidejweb

Jennifer SlaskiExecutive Director of Marketing Communications at Spiceworks

linkedin.com/in/jenslaski


Agenda

Customize Descriptions for Specific Roles

Appeal to Millennials

Mobile Optimization

Realistic Descriptions to Attract Qualified Candidates

Prevent Buyer’s Remorse

Highlight Your Employer Brand



Top 5 considerations job seekers take into account before accepting a job offer:


Customize Descriptions

for Specific Roles


Software Engineers

78% of software engineers say the top reason they would leave their job is salary and compensation

48% of female software engineers are likely to apply to a company a friend recommended



78%

94%

of sales professionals said they would accept less money to work at a company selling something compelling

of sales professionals say that base salary is the most important element of the compensation plan, while 62% say that commission is

Sales








41%

of Baby Boomers said workers should stay with an employer at least five years before looking for a new job

Only 13% of Millennials agreed



Around 70% hear about companies

through friends and job boards



80% of Millennials look for people and culture fit with employers

Culture Fit?



• Career Growth

• Benefits


Mobile Optimization


Mobile Optimization

• Have you tested your own site?

• Do you know what people are seeing?


Realistic Descriptions to Attract

Qualified Candidates



96%of candidates say it’s important to work for a company that embraces transparency


Send the right message to the right candidate at the right time




• Leave out the fluff• Communicate the skills, qualities, and values

you expect from a person in this role• Address your culture• Provide the less glamorous details, too• Leave the jobseeker with 2-3 takeaways


Address Your Culture


What is the work environment like?

Is it casual or formal?

Does it require you to be highly self-sufficient or collaborative?

Address Your Culture


Address Your Culture: add visuals


Address Your Culture: add visuals


Address Your Culture: highlight unique perks


Address Your Culture: highlight unique perks


Address Your Culture: provide less-glamorous details

What is a day in the life of

this job really like?


Address Your Culture: make them say “that’s me!”


Address Your Culture: write it like you’d say it


Address Your Culture: let ‘em meet their future team mates


Address Your Culture: introduce them to your company


Prevent Buyer’s Remorse


Prevent Buyer’s Remorse: Prequalify






Highlight Your Employer Brand: Tell Your Story

More Comprehension

Better Understanding

Higher Application Rates

Quality Candidates

Better Cultural Fit


Questions?

Recruiting & HR

Job Descriptions that Land You Great Hires