Meet your presenters

Emily GoodallRelationship Manager, LinkedIn

Chris JonesCustomer Success Manager, LinkedIn

Agenda

January is moving month, it’s time to get

ready now 4 Simple steps Shape your employer brand and tell your

story Q&A

January is moving month

In January 29% more people change jobs than any other month of the year

83% of job changers land their role within 60 days – which means candidates are looking for jobs now

Get your hiring managers on boardOne of the first steps is collecting information on the open position.

Get your hiring managers on board

Align your priorities with the business

Ask the right questions in the intake meeting and set the action plan together

Prepare them for candidate engagement

Educate them on your employer brand and tap into their network

Standard Hiring Manager Questions

What do you want to pay? What are the major responsibilities? What kind of education does it require? What technology does the candidate need to be proficient in?

Additional questions

What are three must-haves for the candidate? What three qualities would immediately get a person fired from this job and

why? If you had to hire someone without any prior experience for this job, what kind of

personality and aptitude would they need to quickly get themselves up to speed?

For a printable hiring manager intake form, download our Recruiter’s End of Year Toolkit

Test your candidate journey

9 in 10 professionals say a good interview experience can change their minds about a job or company they had doubts about

77% of professionals want to hear good news by phone and 65% of professionals want to hear bad news by email.

How you make potential candidates feel about your organisation (even the ones you reject) is as important as the love and attention you give your customers.

The Airbnb StoryStrategies: Mapped out the entire candidate journey using storyboarding, from discovery through each

critical point of the experience, frame by frame, to either offer or rejection: “We talked about what we want candidates to know and feel at each step along the way.”

Used candidate surveys for feedback and learning.

Applied online for different jobs with other companies, from start-ups to giants such as Coca-Cola, to see what the application experience was like and learned how other organisations communicate.

The Airbnb Story

Learnings: Set and manage expectations, and do it often. Work out what makes you unique as an organisation and capitalise on it. Treat candidates with courtesy and respect. The way an organisation rejects a candidate is as important as how it makes an offer to a

successful applicant. Once you hire, align the organisation vision with theirs and train the candidates using the

‘candidate journey’.

Read the full Airbnb Story here

Writing irresistible job descriptions and engaging InMails

Create irresistible job descriptions

Start with what you have and update your existing job descriptions

Ask yourself these questions:

• Are your titles searchable?• Do they have a conversational tone?• Do they highlight the position’s impact and match your

organisation’s brand?

Read job descriptions from other organisations and assess what other companies are doing well

For a job description checklist, download our Recruiter’s End of Year Toolkit

64% passive talent

36% active talent

Write engaging InMail

Think mobile Send a personalised message Respond quickly Set expectations

Hi John,

I wanted you to know about an exciting opportunity going at [Organisation] that we’re looking to fill before the holiday period.

I really think this role is up your alley because of [reason], and I’m sure it could open some great doors for you in 2017.

If you’d like to find out more please get in touch as soon as possible as we’ll be starting interviews soon.

Best,Michael

Get your LinkedIn house in order

Your LinkedIn profile is your first impression

As a recruiting professional, your professional brand can make the difference Update your profile picture Highlight your accomplishments Update your summary Ask for recommendations Share valuable content Update your team’s profiles

Spruce up your company’s pages Your LinkedIn company page represents your organisation to potential

candidates Make sure you share content that is valuable to your audience, share exciting

news and post images to stand out Showcase your company’s unique capabilities Use the company page analytics to see what works best Grow your follower base by using your employees’ networks, your email

signature and Sponsored Updates 79% of followers are interested in job opportunities from companies they follow

Bring your employer brand to life Your LinkedIn Career Page is an extension of your Company page where your job

opportunities and your employer brand come to life Tell an authentic story about your organisation and paint a picture of what it’s

really like to work at your company Check your organisation’s career’s site as well as internal sources for photos and

videos Share photos and blogs from your employees Engage candidates with personalised content by job function or location

LinkedIn Career Pages have been reimagined

Next Generation Career Pages help you share your authentic story and drive measurable hiring results

Reach the right talentTraffic-driving ads & tailored audience views help you engage high-

priority candidates

Share your authentic story“Life” page provides candidates invaluable culture insights from you &

your employees

Drive quality applicants“Jobs” page helps talent hone in on the right roles & self-assess fit

before applying

Measure impactRobust in-product analytics allow you to see key recruiting results &

insights

“Life” page gives candidates a rich, authentic view into life at your company

Feature inspiring company leaders;

allow talent to get to know them before they join

Feature videos, images, slideshows highlighting your company culture, people, mission

Catch top talent’s eye with a standout image or video telling your company story

Share employee-created photos and

blog poststhat tell an authentic story, while

allowing you to control your message

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Early Adopter Customers

Live Q&ASend us your questions via the Q&A Box now!

Emily GoodallRelationship Manager, LinkedIn

Chris JonesCustomer Success Manager, LinkedIn

Thanks for joining us!You will receive an email with today’s slides and the recording of this webcast.