Upload
atc-events
View
102
Download
0
Embed Size (px)
Citation preview
ATC 2015
Introduction
• We will look at 3 winning approaches to meet your goals
• Ways for you to focus on what matters today
• We will look at some core candidate experiences on desktop and mobile – good and bad
• How to walk away a winner today!
ATC 2015
Background
• Quality staff for life – now a myth! Your brand matters.
• Corporate recruiting teams engage differently to recruiters
• PWC 2014 Survey – 2 out of 3 CEO access to quality staff a threat to growth
• Today we are deeper into a digital age than ever before • The candidate journey starting position has changed and
influencers have changed • Bersin by Deloitte research from 2014 showed career sites
were top source of hire in 2014 ?!!! • Creating the right strategy in line with candidate expectations
is now a must – current state and future state – Candidates don’t care about how the organisation sees itself – it cares about the experience – 63% mobile
ATC 2015
Quick Poll – please participate
• Are you happy with your company’s own digital sourcing channels?
• Are held back by IT/marketing in achieving your goals? • Who here has tried to engage with your own brand in a
recruiting capacity across all devices and was happy with the outcome?
ATC 2015
Our Research
• Only 0% were 100% happy with the candidate experience
• 80% of corporate recruiters are frustrated by lack of control and the reliance on IT/Marketing
• Only 2% of corporate career sites provided a true mobile responsive experience
ATC 2015
Many more channels to source from but also to focus on!
• Create an ecosystem • Building your foundation is
key • Marketing optimisation –
your investment needs to be optimised
• All roads lead to your brand – they are all interconnected
• You candidate is potentially your customer and vice versa
• Think like a marketer and a candidate!
ATC 2015
3 ways you can fix your sourcing strategy, look good, optimise your marketing and protect your brand
ATC 2015
# 1 - Attract
• Arguably the most important step – if you fail this nothing else matters
• Employer Brand – protect • Social Recruiting • Search Engine Optimisation (SEO) • Content Marketing • Job Search
ATC 2015
# 2 - Market
• After you successfully attracted you need keep the marketing engine runnning
• Job Alerts Create talent networks - • Content Marketing • Campaigns • QR Codes
ATC 2015
# 3 - Convert
• Responsive web design • Apply Page • Social Integration • Profile and Resume Upload • Don’t rely on your ATS to provide the
best experience!
ATC 2015
How do you compare against these? Examples of global brands who have serious challenges - desktop
ATC 2015
How do you compare against these? Examples of global brands who have serious challenges - mobile
ATC 2015
In Summary
• As HR professionals and Corporate Recruiters you need to build a case for taking back control – your CEO wants you to do so!!
• Your career site is the gateway to your candidate brand – it needs to be your #1 priority! Take back some of the 1/3
• Do NOT embark on marketing, social media, communities unless you have your foundation working and you can do what most candidates want to do when they visit your career site – look and apply for jobs
• It can significantly impact your recruitment spend
• Remember – Attract – Market - Convert
ATC 2015
A bit about JXT:
JXT has been on a mission to reinvent the way candidates engage with corporate recruiting teams. JXT has created a recruitment marketing cloud platform that removes all known barriers from your digital recruitment process. The JXT platform provides everything companies need to make a significant transformation I their digital hiring process, built on a modern cloud framework that solves the unique customization, compliance, integration and analytics needs of the world’s largest companies. Unlike system of old it is candidate centric and as a result recruiters and hiring teams can readily use a platform that was designed form them that enhances their brand and provides serious engagement.
Subscribe to our Blog jxt.com.au/blog
Follow us on Twitter @jxtconsulting
Follow us on Linked in - JXT
Follow us on facebook
Follow us on YouTube jxtmediacentre