The Power of LinkedIn Referrals [webcast]

The Power of LinkedIn Referrals

Webcast June 23,2016

© 2016 LinkedIn Corporation. All Rights Reserved. | 2

Introductions

© 2016 LinkedIn Corporation. All Rights Reserved. |

What will I get out of this session?

1. Overview & stats to use to build your referrals programs

2. An inside look into GoDaddy’s employee referrals program

3. LinkedIn Referrals an overview and demo

4. Q&A

3


Additional stats & resources you need to know

4

What’s “good” for referrals? What makes referrals #1? Do bonuses matter?

25% avg4

40% avg2

Your aspirations?

#1

Quality

#1

Time

#1

Tenure

Highest on-the-job

performance1

Fastest time-to-fill2

3x more likely to

stay for 3 years2

6% People who refer

for the bonuses3

Doubled bonuses,

saw no change

Dropped bonus,

referrals doubled

1) Dr. John Sullivan on ERE 2) Jobvite Index 3) LinkedIn Survey 4) iCIMS 2013 Source of Hire Report

Why

referrals?

Employee referrals programs are about solving bigger business

problems more effectively.


An inside look with GoDaddy…

5


14mm Customers Worldwide

37 Countries, 44 Currencies & 17 Languages

62mm Domain Names Under Management

+5K Employees Around The World

Most successful tech IPO of 2015

2015 Fortune List of 100 Best Companies to Work For

6 6 Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.

GoDaddy Today Company Overview


Annual hires: 2,500+ (~1800 are call center support)

Recruiting Team: 10 Recruiters, 3 University Relations, 6 coordinators

Key targets: Call Center in AZ and Iowa; Engineers in Bay Area, Boston,

Seattle and Iowa; Corporate positions in all locations

We challenged our hiring managers and key performers to:

Create a “culture of recruiting”

Refer exceptional talent

Sharing content with GoTeam

Telling their story on Glassdoor


GoDaddy Talent Acquisition Recruiting is a TEAM Sport @ GoDaddy

RESULT: Employee referrals now 33% of hires up from 17% in

June of 2014, while reducing referral bonus from $3000 to $1000!


• January 2016: Pilot program with 100 participants

• Initial growing pains first 2 weeks

• Three weeks in, a placement!

• Mid-April: initial general rollout of sign-up link

• Enter…THE MIRROR!

• Continued engagement “boosts”


LinkedIn Referrals Initiative GoDaddy’s Approach to LinkedIn Referrals

GOAL: Reinforce our “culture of recruiting” by getting people to

sign up for LinkedIn Referrals.

© 2016 LinkedIn Corporation. All Rights Reserved. | 9 9 Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.

LinkedIn Referrals Initiative Creating Awareness and Promoting “Culture of Recruiting”

https://www.linkedin.com/hp/update/6115931618214424576

© 2016 LinkedIn Corporation. All Rights Reserved. | 10 10 Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.

GoDaddy Summary GoDaddy’s Take on Employee Referrals & LinkedIn Referrals

• Personalized, authentic branding

• Recruiters can drive referrals

• Engagement is automatic

• Culture of recruiting

• The best quality hires

• Personal brand improving

employment brand

Employee Referrals LinkedIn Referrals

LinkedIn’s Approach

11


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Businesses win with the right talent, but acquiring

talent is increasingly difficult and costly

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1 Bureau of Labour Statistics, 2015 2 Aberdeen, 2015 3LinkedIn Talent Trends, 2016 4Bersin, Talent Acquisition Factbook, 2015

Transient workforce

1 in 4 employees say they’ll switch jobs within the year3

High competition for talent

14 Year high for job

openings in the U.S.1

Low supply of people with

key skills

80% of companies say

there is a skills shortage2

Requiring more of your time and resources +7% more spend • +9% more TA headcount • +8% longer to fill a role4


Talent is more active than ever and their paths are

influenced by people and companies they trust

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?

?

?

?

?

? ?

?

? #1 The #1 way talent discovers a job opportunity is from someone they know2

66% Of job switchers knew about their company before they heard about the opportunity3

?

?

?

1 CEB, Branding for Influence, 2014 2 LinkedIn, Job Switcher Survey, 2016 3 LinkedIn, Talent Trends, 2016


Your company network can be a significant asset in

helping you to acquire talent on this path

14

CLIENT employees

are on LinkedIn

Professionals directly

connected to your

employees

Demo Co.

Employees

Company Connections

1,500,000

10,000

ATS Data

* Total Applicants in your ATS (past two years)

150,000 LinkedIn past

applicants*

All past

applicants


Employees ATS Data

LinkedIn Referrals’ unique position unlocks

company networks

Engaged Visible Integrated

Company

Connections

15


LinkedIn Referrals: an employee referral portal,

enhancements to Recruiter, and an admin portal

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Referral portal

for all employees

Enhancements to all

Recruiter licenses

Admin portal for

TA/HR leaders

DEMO

17


Demo Personas

Employee Candidate Recruiter Admin

19

Employee Experience

Employee Journey


22

Candidate Experience

Recruiter Experience

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27

Employee Experience


29

Admin Experience


LinkedIn Referrals delivers value in multiple

ways

30 © 2016 LinkedIn Corporation. All Rights Reserved. |

©2016 LinkedIn Corporation. All Rights Reserved.

Recruiter Experience

32

Tim’s view of the requisition in Demo Co.’s ATS Recruiter Journey








Recruiting & HR

The Power of LinkedIn Referrals [webcast]