University Recruiting Essentials: Interns and Your Campus Brand - Part 2 - Interns' Work and Experience

University Recruiting Essentials:

Interns and Your Campus Brand – Part 2Interns’ Work and Experience

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Interns and Campus Brand

• University Recruiting Overview• Internships Overview• Showcasing Interns’ Work• Learning from Their Experience• On-Campus Integration• Campus Ambassadors• Measuring Return on Investment (ROI)

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-This is the second of three presentations on Interns and Campus Brand

-This presentation will cover:– Showcasing Interns’ Work– Learning from Their Experience

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Showcase Interns’ Work


-It doesn’t matter if you have two interns or two hundred – learn to leverage the activities of your university recruiting program in order to get the most brand mileage from your interns’ experience.

-You should be leveraging the work your interns are doing both WHILE they are in their internships and AFTER they complete their internships – both are relevant.

-The next couple of slides will provide you with some real-world examples

-The vast majority of the examples that will be shown can be found through a simple internet search – however, if you would like me to send you a specific link, just reply to [email protected] and I would be happy to share links

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strykerinterns.wordpress.com

Blogs – Here is an example of the Stryker Interns Blog

-This blog focuses on different experiences of the interns

-Majority of content is written by interns describing their experiences

-Can be used internally – to gain support for the internship program and teams that may be interested in having an intern next year

-Can also be used externally – can be the focus of a targeted email campaign to similar students to show them real-life examples of interns’ experiences


pninterns.com

-Porter Novelli does a great job incorporating content about what it is like to intern there, as well as interning in a Public Relations agency

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The Power of a Student Blog Post


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david-hu.com

-Here is David Hu’s blog post about his experience as an intern at Khan Academy

-David created a YouTube video which has over 20,000 hits

-David was very creative with his video and blog post

-More from this blog post on the next couple slides


david-hu.com

-David shows screen shots of his work examples

-There is text to support each image – for our purpose we are only seeing the image


david-hu.com

-If you know anything about Khan Academy or have watched the founders’ TED talk, you will know they are all about mathematical doodling!

-David’s internship focused on machine learning – he shows how what he was learning “spawned” other things


david-hu.com

-David ends his blog post with a plug for doing an internship at the Khan Academy

-David even gives the place you can go to find out how to apply


david-hu.com

-Here is another intern blog post from the Khan Academy internship – Jamie Wong

-Jamie Wong’s blog post made it to the front page of Hacker News – attracted 12,000 visitors over 2 days

-Another student’s blog post on a co-op project was viewed by more than 20,000 visitors the day it was posted – as a result the student received multiple employment offers

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Employer Websites



-Employer Websites can be used to show real-life examples

-Show intern experiences to inform and encourage other students to apply


-Here Northwestern Mutual focuses on the leaders from their internship program

-This type of publication makes the students feel good

-Can be sent to different publications on campus or virtually – to showcase the students but also to brand in front of other students


-Oracle – special section on website that talks about the interns’ profile

-It exemplifies where they went to school, what type of internship they did, and how they felt their experience was

-They also include a link to apply from that page


We know Disney specializes in telling stories – their internships site is no different!


-This is another example of the Disney Internship experience

-Disney includes intern testimonials on their website highlighting what the interns enjoyed about their internship


-SanDisk does a great job of incorporating a video into their website-The video features someone from their Communications team who explains how her internship there led her to her current career path


Google has an entire YouTube channel of videos about what it is like to be an intern at Google – each video links to the internship opportunity


-Make sure you are getting the word out about your interns!

-The example here is a student newspaper at the University of Florida – it is an exposé on her internship at the White House

-Anywhere you have an internship story published, you can then use that information to attract more similar students to learn about your brand

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Learn from Their Experience


-Make sure you identify a clear and coordinated process for learning from interns

-Check-ins with managers

-Coordinated exit interview – include evaluation process

-Take the interns’ positive experiences and leverage them to engage even more interns


Marketing Materials

-Test out your marketing materials on your interns – ask for their feedback

-What were the things that attracted them to come and intern at your company?

-Now that they are there – what are the things that they wish they had known beforehand?


Practice the Pitch

-Practice what you say at your career fair booth with your interns

-How does it resonate?

-What aren’t you saying that you should?

-What are the types of things that would attract them to a career fair booth?

-Learn from them!


“[A common mistake is] Overestimating the impact of marketing materials. Ultimately it’s what students tell each other, not what a website or a brochure or commercially produced product might imply.”

-Mary Scott, President of Scott Resource Group


-Continue to the third and final presentation on Interns and Campus Brand to learn about:

Part 3 - Campus Involvement and ROI:-On-Campus Integration-Campus Ambassadors-Measuring Return on Investment (ROI)


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Jennifer Rutt

Senior Director of [email protected]: @JenRutt


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Recruiting & HR

University Recruiting Essentials: Interns and Your Campus Brand - Part 2 - Interns' Work and Experience