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10 Easy Steps to STELLAR Merchandising By Tribal Textiles | www.tribaltextiles.co.zm

10 Easy Steps to Stellar Merchandising

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A visual guide to creating beautiful retail displays. The presentation features our own Tribal Textiles handmade, hand painted textiles and shows you how to create the wow factor in your shop with merchandising ideas that work for all types of products. If you are thinking of renovating your shop, or you just want to give your sales a boost, make a start with these tips and have fun!

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Page 1: 10 Easy Steps to Stellar Merchandising

10 Easy Steps to STELLAR

Merchandising

By Tribal Textiles | www.tribaltextiles.co.zm

Page 2: 10 Easy Steps to Stellar Merchandising

Want to hear the great news?

Page 3: 10 Easy Steps to Stellar Merchandising

Everybody is capable of stellar

merchandising!

Page 4: 10 Easy Steps to Stellar Merchandising

Just follow our 10 easy steps to give your store the

WOW factor

Page 5: 10 Easy Steps to Stellar Merchandising

# 1

Stay neutral

Paint walls and shelves in neutral

colours so that your products don’t

fight with your décor.

Page 6: 10 Easy Steps to Stellar Merchandising

Neutral

shelves

Neutral walls

The textiles are the stars

Page 7: 10 Easy Steps to Stellar Merchandising

# 2

GREAT LIGHTING

Keep your space bright and

welcoming with great lighting.

Use spotlights to showcase

products.

Page 8: 10 Easy Steps to Stellar Merchandising

Spotlights to

showcase

products

Mood lighting for great ambience

A bright, inviting space because nobody likes a dingy shop

Page 9: 10 Easy Steps to Stellar Merchandising

# 3

Know your hot spots

Hot spots are always at eye level:

display your top selling products at this

height.

Page 10: 10 Easy Steps to Stellar Merchandising

This is a

hot spotThis is a hot spot

This lowest

shelf? Not

so much

This top shelf? Not so much

Treat your hot spots with extra care

Page 11: 10 Easy Steps to Stellar Merchandising

# 4

Display bestsellers in hot spotsThink of your space as real estate:

prime real estate must make the

biggest return.

Hot spots are prime real estate so

display bestselling items here.

Page 12: 10 Easy Steps to Stellar Merchandising

Top sellers in

hot spot

Top sellers in hot spot

Make your bestsellers easy for clients to find

Page 13: 10 Easy Steps to Stellar Merchandising

# 5

Inspire your clients

Show clients how your products will

enrich their lives

by being either useful or beautiful!

Page 14: 10 Easy Steps to Stellar Merchandising

Show clients how products will look in their homes

Got space for a

bed? Put one in

there!

Hang art pieces for inspiration

Page 15: 10 Easy Steps to Stellar Merchandising

Bench

Coffee table

Stunning,

comfy cushions

Fruit bowl

Create a lifestyle story that clients can relate to

Whimsical painted branch thingies

Page 16: 10 Easy Steps to Stellar Merchandising

# 6

Keep it fresh

Change displays often to keep your

clients, your staff, and yourself,

interested!

Changing displays will also help keep

things clean and products in good

condition.

Page 17: 10 Easy Steps to Stellar Merchandising

Get involved: change displays at least every 2 weeks

Page 18: 10 Easy Steps to Stellar Merchandising

# 7

Stuff it

Make sure products like bags and

cushion covers are stuffed so clients

can see exactly how they look.

Page 19: 10 Easy Steps to Stellar Merchandising

Lots of stuffed

bags

Flat bags = flat sales

Page 20: 10 Easy Steps to Stellar Merchandising

Always have stuffed

examples on display

Be ready to help clients de-stuff cushion covers!

Page 21: 10 Easy Steps to Stellar Merchandising

# 8

Cross merchandising

Display similarly themed items

together to add interest.

Page 22: 10 Easy Steps to Stellar Merchandising

Cross merchandise with similar themed items

Bags

Carvings

Cushion covers

Tablecloth

Page 23: 10 Easy Steps to Stellar Merchandising

# 9

Play with levels

Add interest by using different heights

in displays.

Use the power of 3 – Tall, Taller, Tallest

(thanks to Rick Segel for this tip!

www.ricksegel.com).

Page 24: 10 Easy Steps to Stellar Merchandising

The magical power of 3

Tall

Taller

Smaller

Tall, taller, tallest

Page 25: 10 Easy Steps to Stellar Merchandising

# 10

Get creative

Got a great merchandising idea? Try it

out!

Page 26: 10 Easy Steps to Stellar Merchandising

Fun, kids

friendly room!T shirt ladder!

Page 27: 10 Easy Steps to Stellar Merchandising

Tee-pee!

Page 28: 10 Easy Steps to Stellar Merchandising

Bonus # 11 !

Have fun

If you’re passionate and enthusiastic

about your merchandising, chances

are you clients will love it too!

Page 29: 10 Easy Steps to Stellar Merchandising

Stellar merchandisers!

ChristineChipago

Page 30: 10 Easy Steps to Stellar Merchandising

Thank you for reading! We hope our tips help you

onwards to stellar merchandising.

For more information and details of how to become a

stockist of Tribal Textiles, please visit our website

www.tribaltextiles.co.zm or email us at

[email protected].