10
5 WAYS IN-STORE DATA CAN HELP RETAILERS DURING THE HOLIDAYS MOBEE TOOK A DEEPER LOOK AT POPULAR RETAILERS THIS HOLIDAY SEASON AND YOU CAN DO THE SAME FOR YOUR STORES.

5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

  • Upload
    mobee

  • View
    1.472

  • Download
    1

Embed Size (px)

Citation preview

Page 1: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

5 WAYS IN-STORE DATA CAN HELP

RETAILERS DURING THE HOLIDAYS

MOBEE TOOK A DEEPER LOOK AT POPULAR RETAILERS THIS HOLIDAY SEASON AND YOU CAN DO THE SAME FOR YOUR STORES.

Page 2: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

“We remain positive about the future of sales for this holiday season, but it’s a marathon and not a sprint. Many consumers are far from !nished with their shopping, and retailers are still working hard to earn every sale.”2

- NRF President and CEO Matthew Shay

Black Friday is over, but the shopping continues.

1.  Early Promotions, Online Shopping and Improving Economy Changing the Face of Black Friday Weekend | NRF Nov 30, 2014 2.  Three Factors Influencing the Evolution of Black Friday Shopping | NRF Dec 1, 2014

According to NRF’s Thanksgiving Weekend Spending Survey conducted by Prosper Insights & Analytics, 86.9 million shoppers1 were hitting the stores or the Internet on Black Friday. With no signs of the shopping stopping until the end of the year, retailers must stay on top of their game providing the best service, prices, and seamless experience to power through sales goals and overall shopper satisfaction.

Where is the frustration?

Poor customer service, long lines, and out of stock products are just a few concerns that operators might have during the holidays. Store operators have to juggle appealing to the shopper and streamlining the shopping experience.

Page 3: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

What  are  shoppers  looking  for  this  year?  

“My  top  wish  list  item  is…”   “I’m  shopping  for…”  

Page 4: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

146 Locations

Mobee  summarized  key  metrics  from  four  well-­‐known  retailers  across  the  country  to  see  how  they  were  handling  the  holiday  rush.  We  bring  you  the  data  and  five  ways  that  retailers  can  track  how  their  operaDons  stack  up  before,  during,  and  aFer  Black  Friday  using  Mobee’s  plaIorm.    

Retail  is  Detail  –  Top  Managers  Focus  on  Key  Metrics  

4 Retail chains

Missions

318 Total Visits

All data in this presentation was acquired through the Mobee app during 11/24/14 – 12/1/14.

Page 5: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

Monitor  your  checkout  lanes  1  

Number  of  Open  Lanes  

1  The  more  open  lanes,  the  shorter  the  wait  may  be  for  your  customers.  

Page 6: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

2   Track  how  many  sales  associates  are  on  the  floor    Help  from  employees  can  increase  customer  saDsfacDon,  engagement,  and  ulDmately  sales  and  store  loyalty.  

Page 7: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

About 75% of the visits reported 0-5 people waiting in lines.

3   Watch  the  length  of  the  lines  The  number  of  people  waiDng  in  a  checkout  line  is  directly  correlated  to  the  number  of  checkouts  open.  Less  people  waiDng  can  speed  up  the  checkout  process  for  your  customers.  

Page 8: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

AVERAGE  NUMBER  OF  OPEN  CHECKOUT  LANES  

MONDAY  -­‐  THURSDAY   BLACK  FRIDAY   SATURDAY  -­‐  MONDAY  

4   Study  your  metrics  during  specific  Dmes  Watch  how  your  stores  change  and  operate  during  holidays  or  special  events.  Use  these  insights  to  plan  for  the  future  or  compare  against  your  sales.  

11/24/14  –  11/27/14   11/28/14   11/29/14-­‐12/1/14  

Page 9: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

5   Collect  pictures  for  a  closer  look  Geo-­‐located,  Dme-­‐stamped  photos  illustrate  the  in-­‐store  reality  revealed  by  your  key  metrics.  

11/28/2014  02:55  pm  at  1814  Central  Ave  Albany  NY  12205  

Page 10: 5 Ways In-Store Data Can Help Retailers During the Holidays | Mobee

What other parts of the shopper’s experience do you want to focus on this holiday season? Mobee can help you get the insights you need with mobile technology and our Retail Intelligence platform.

Take control of your performance and execution today.

Contact  Us    

Visit  Our  Website    www.getmobee.com www.getmobee.com