Embed Size (px)
Citation preview
| 1Copyright inRiver 2023-04-15
CREATE A WORLD-CLASS CUSTOMER EXPERIENCE WITH CONSISTENT PRODUCT CONTENT
| 2Copyright inRiver 2023-04-15
The challenge today is customers researching and purchasing products though several touch points
Call Center
Social
Mobile
Branch/Store
Company Website
Web
| 3Copyright inRiver 2023-04-15
The marketing and sales channels are often managed in silos.
| 4Copyright inRiver 2023-04-15
Leading to an “e-mail, stairway and corridor running” workflow, or as we call it, content spaghetti.
Content spaghetti drives costs, leads to long time-to-market and creates a lack of consistency across channels.
| 5Copyright inRiver 2023-04-15
Inconsistent information leads to confused customers and loss of sales.
| 6Copyright inRiver 2023-04-15
WHY A GREAT PRODUCT EXPERIENCE?
Seismic shift in consumer/customer behaviour Growing abundance of options in all channels Limited time to navigate and find the right product Product information is critical to the pre-purchase process Product content quality is closely related to conversion rate More is more – you cant have to much product content
| 7Copyright inRiver 2023-04-15
We often tend to investigate the abandoned cart when looking at how to increase our conversion rates, but the loss of sales happens long before the customer even reaches the cart.
1
2
3
SEARCH
EVALUATE
BUY
- SEO- Site navigation- On site search- Based on product content
- Facts/specs- USP’s- Rich media- Ratings / reviews- Up-sell- Cross-sell- Based on product content
- Check-out- Payment
| 8Copyright inRiver 2023-04-15
Field Value
Item number 12345-22
Item name SHOE FTB 13
Price 1399.00
In stock 188 pcs
Shelf no in warehouse
12A
No. per pallet 122
Pallet weight 166 kg
Suppl. Itno 3476-3
VS.
PIM bridges the information gap between the data needed for the transactions and logistics in the SCM process and the information that is needed in the market channels.
| 9Copyright inRiver 2023-04-15
Mobile
Point-of-sale
Advertising
Web
E-commerce
Marketplaces
Ext.data
PLMERP
CategoryManagement
ProductMarketing
MediaManagement
SUPPLY
ENRICH
PLAN & RELEASEPUBLISH
inRiver PIM radically facilitates the creation, maintenance, and distribution of perfect product information, helping you achieve complete consistency in all your customer touch points, in multiple languages.
| 10Copyright inRiver 2023-04-15
Consistent information and quality content in all sales and marketing channels leads to
A WORLD-CLASS CUSTOMER EXPERIENCE.
