Day 2: How to Expand into New Sales Channels

  • Published on
    12-Apr-2017

  • View
    959

  • Download
    2

Embed Size (px)

Transcript

  • Multichannel Selling: Why Retailers Win February 17, 2016

    Jake Gasaway: @jakegasaway

    Co-founder: @Stitchlabs

    1 of 13

  • 2 of 13

    WHATS STITCH?

  • Poll For The Audience

    How do you currently manage your inventory? (Choose one)

    A. Spreadsheets

    B. Pen and Paper

    C. An inventory software solution

    D. Within a marketplace or eCommerce platform (e.g. Amazon, Shopify, etc.)

    E. Other

  • AGENDA

    Why should I Listen?

    Why should I consider multichannel selling?

    What should I watch out for?

    Where should I start?

    3 of 13

  • WHY LISTEN?

    4 of 13

  • WHY MULTICHANNEL?

    The world is changing. 6 of 13

  • Poll For The Audience

    For every $100 spent on commerce, what percentage do you believe is

    spent online as opposed to in a brick-and-mortar store: (Choose one)

    A. 80% spent online

    B. 60% spent online

    C. 40% spent online

    D. 20% spent online

    E.

  • The world is changing.

    WHY MULTICHANNEL?

    0%!

    25%!

    50%!

    75%!

    100%!

    Offline! Online!

    Offline vs. Online Sales!

    Online: +15%

    7 of 13

  • Poll For The Audience

    Which statement(s) best represent(s) your company (Choose all that

    apply):

    A. We sell only on Amazon

    B. We sell on Amazon and our own branded website

    C. We sell on Amazon and other marketplaces

    D. Were looking to expand into additional sales channels

  • More channels, more money!

    WHY MULTICHANNEL?

    8 of 13

  • WHY MULTICHANNEL?

    More channels, more money!9 of 13

  • Understand your situation.

    WHAT TO WATCH FOR

    10 of 13

  • WHAT TO WATCH FOR

    Understand your situation.11 of 13

  • Get started and iterate.

    WHERE SHOULD I START?

    Strategy

    Services

    Test Strategy

    Services

    Test

    OR

    12 of 13

  • SUMMARY

    The world is changing.

    More channels, more money!

    Understand your situation.

    Get started and iterate.

    13 of 13