20
digital disruption in retail: beyond the buzzwords Clo willaerts Mechelen, 26 september 2017

Digital disruption in retail: beyond the buzzwords

Embed Size (px)

Citation preview

Page 1: Digital disruption in retail: beyond the buzzwords

digital disruption in retail: beyond the buzzwords

Clo willaerts

Mechelen, 26 september 2017

Page 2: Digital disruption in retail: beyond the buzzwords

Clo willaerts?

Managing Director at Dentsu Aegis Network Consulting Belgium

Mother of 2

Girl geek

Eternally curious

Tech optimist

Page 3: Digital disruption in retail: beyond the buzzwords

Digital commerce

Page 4: Digital disruption in retail: beyond the buzzwords
Page 5: Digital disruption in retail: beyond the buzzwords

Digital disruption: a perfect storm

•More data

•Better

hardware

•Better

software

Page 6: Digital disruption in retail: beyond the buzzwords

More data (e.g. customer data)

Convenience for all sides

Behavior analysis

Customer journey

Prediction

Hyper targeted

advertising

Page 7: Digital disruption in retail: beyond the buzzwords

Cosmose omnicookie

Connects offline stores with online

ads

Target: people who visited your

stores or your competitors’ stores

Measure which online ads are

selling offline

Page 8: Digital disruption in retail: beyond the buzzwords

Hoxton analytics

provides 95% footfall accuracy

is 80% accurate at identifying

gender

sensors can be easily installed

throughout and outside a store.

can track outside traffic, in-store

occupancy, dwell times, group size,

demographic details and brand

recognition

Page 9: Digital disruption in retail: beyond the buzzwords

Better hardware (e.g. Cloud & quantum

computing)

Page 10: Digital disruption in retail: beyond the buzzwords

Pepper

$1,700 upfront

+ $134 /month (maintenance)

+ $89 /month (insurance)

Page 11: Digital disruption in retail: beyond the buzzwords

Amazon warehouserobots

Page 12: Digital disruption in retail: beyond the buzzwords

Better software (algorithms,

artificial intelligence)

Chatbots

Automated content

creation

Ecommerce

recommendations

More here:

marketingaiinstitute.com/

blog

Page 13: Digital disruption in retail: beyond the buzzwords

KLM Facebook chatbot

Page 14: Digital disruption in retail: beyond the buzzwords

Taboola personalizedcontent

personalized discovery and monetization

platform for online video content.

applies a pure mathematical approach,

researched and developed by former

leaders of Israel's National Security

Agency

a hybrid solution utilizing both

contextual and behavioral (user

tendencies and patterns) algorithms

Read more at CB

Insights: https://www.cbinsights.com/com

pany/taboola

Page 15: Digital disruption in retail: beyond the buzzwords

OK.Now what?

Page 16: Digital disruption in retail: beyond the buzzwords

The role of the store changes

#instagrammable

#authentic

#shareable

Page 17: Digital disruption in retail: beyond the buzzwords

The role of the customerchanges

UX = User Experience

Convenience is king

Page 18: Digital disruption in retail: beyond the buzzwords

The role of youremployees

changes

Friendly expert

Consultant

Page 19: Digital disruption in retail: beyond the buzzwords

The conclusion?

In-store: experience

Customer centric

Employee retention

Page 20: Digital disruption in retail: beyond the buzzwords

Thank you very [email protected]