E-RETAILING

BY RAHUL TODUR

WHAT IS E-RETAILING

E-RETAILING IS THE USE OF TECHNOLOGY SUCH AS COMPUTERS AND THE INTERNET TO SELL A RANGE OF PRODUCTS AND SERVICES ONLINE TO THE WORLD.

WHAT OPPORTUNITIES DOES E-RETAILING PROVIDE?

• E-RETAILING OPENS UP MANY DOORS FOR COMPANIES.

• E-RETAILING PROVIDES A GREATER RANGE OF PEOPLE TO SELL THE PRODUCTS TO.

• THIS CAN LEAD TO INCREASE IN PROFITS AND A DECREASE IN COSTS.

• THE WEB SITE CAN ALSO LEAD TO OPPORTUNITIES OF BETTER AND CHEAPER PRODUCTS TO SELL THOUGHT GLOBALISATION.

HOW CAN PRODUCTS AND SERVICE BE MADE AVAILABLE TO THE GLOBAL MARKET?THERE ARE RANGE OF WAY S TO MAKE YOUR WEB SITE BE

WELL KNOW BY PEOPLE. THIS INCLUDES:

• USING BANNERS ON OTHERS SITES TO ADVERTISE

• USING WORD OF MOUTH

• USING SOCIAL NETWORKING SITES TO ADVERTISE SUCH AS TWITTER TO ALERT PEOPLE WHEN A NEW PRODUCT IS AVAILABLE

• USE OF EXISTING CONTACTS WITH CUSTOMERS TO ALTER THE TO THE STORE EITHER BY PUTTING PALLETS OUT THOUGHT THE PHYSICAL STORE AND THROUGH EMAIL.

• IF THE FUNDS ARE AVAILABLE USE TELEVISION ADVERTISEMENT AND RADIO ADVERTISEMENT.

BENEFITS FOR THE COMPANY

THERE ARE RANGE OF BENEFITS TO THE COMPANY:

• LOWERED COST- THERE IS A LOWERED COST DUE TO NOT HAVING TO PAY SHOP RENT AND WAGES OF PEOPLE WORKING IN THE ACTUAL STORE.

• LESS CHANCES OF STOCK BEING SHOP LIFTED WHEN THE PHYSICAL STORE IS RUNNING AND ALSO AFTER HOURS.

BENEFITS FOR THE COMPANY CONT… A GREATER RANGE OF CUSTOMERS WHICH CAN LEAD TO GREATER

PROFITS. AS SHOWN BY THE TABLE BELOW THERE IS INCREASE

ASSESS TO THE INTERNET.

Table from: http://www.vwebsol.com/pdfs/aci_trends_ecommerce7.pdf

BENEFITS FOR THE COMPANY CONT… A GREATER RANGE OF CUSTOMERS WHICH CAN LEAD TO GREATER

PROFITS. AS SHOWN BY THE TABLE BELOW THERE IS INCREASE

ASSESS TO THE INTERNET.

Table from: http://www.vwebsol.com/pdfs/aci_trends_ecommerce7.pdf