the shopping journey • Blurring online and offline
The Rapid Rise of mCommerce U.S retail mobile commerce sales (in billion dollars)
OUR OBSERVATIONS A typical mobile checkout requires over 20 steps to submit an order
Shopping Cart Confirm order Fill out forms Order complete
HOW DOES THIS AFFECT YOU?
Most mCommerce purchases are not completed
Not much time to complete purchases
on the go
Inconvenient to type on a small screen
Payment credentials not
Consumers don’t want to remember another account’s credentials
SO WHAT CAN YOU DO ABOUT IT?
The old dream of the digital wallet is coming true in a very mobile-led fashion Business Insider
GOOGLE WALLET INSTANT BUY
HOW DO YOU USE IT?
FREE API (Android, Mobile/Desktop Web) • Users’ Wallet details are sent directly to your
servers with no forms to fill out INTEGRATED WITH GOOGLE SIGN IN • Provides much more than just
payment information WORKS WITH ANY GOOGLE ACCOUNT • 1B+ Google accounts today IT IS NOT: • A payment processor • Going to interfere with your customer
NO CHANGES TO YOUR PAYMENT PROCESSING
No need to change existing processing infrastructure and relationships Google does not charge any fees (you continue to pay your existing processor)
Google generates a one-time use debit card number for each purchase Enhances security leveraging Google’s Risk Based Authentication Normal functions (auth, re-auth, refunds, etc) work as with any other payment card Limitations (for now): US only and $2,000 transaction limit
ONE-TIME USE VIRTUAL CARD
OTHER BENEFITS Instant Buy offers superior benefits to other cloud wallets with easier integration
2-click checkout without filling in any fields. Customers stays in context on your site/app. Frictionless account creation and login. More logged in users across all platforms. Exceptional Google reach. 1B+ Google accounts and 500M+ Android devices. Automatic login. Lightweight integration and no fees. Use your existing processing infrastructure; most integrations done in ~3 weeks. Drive app downloads with automatic over-the-air installs.
higher average order value for Google Wallet users
than credit card purchasers
conversion increase across all purchase channels
increase in purchase conversion on mobile
higher conversion rate for Google Wallet users who
signed in with Google
increase in purchase conversion for Google Wallet
users on Android app
of all transactions were made with Google Wallet
11% 20% 2x
71% 4x 25%
LEARN FROM YOUR PEERS: FANATICS’ EXPERIENCE
WHY WE IMPLEMENTED GOOGLE WALLET
• Opportunity to increase sales and revenue
• Fast checkout critical after big
• Improve user experience, especially Android customers
• Be where the fans are
• Easy and fast • Integration with a proxy card
was a key consideration • No back-end integration with
our payment systems
• 7% of share of Android transactions
• No evidence it cannibalizes other sales (they would have happened anyways)
• Positions us as innovators
WHAT OUR FANS ARE SAYING
Eyes on the prize. Conversions. Conversions. Conversions.
Stop leaving $$ on the table by not catering to customers on mobile.
Simplify and customize the check-out process. Google Wallet streamlines the shopping experience.