HATCH LIVE THE GAP BETWEEN

2

3

MIND THE (in-store) GAP

4

1. KEEP THINGS IN PERSPECTIVE

IN A LARGE SUPERMARKET, THE AVERAGE SHOPPER SEES FOUR ITEMS OF P-O-P PER SECOND.

6

7

2. TIMES THEY AREN’T-A-CHANGIN’

9

10

ACTUALLY NOT THAT LONG, LONGAGO…

11

13

14

3. KEEP IT SIMPLE

16

4. THIS ISN'T MY FIRST TIME

18

19

21

5. TAKE IT HOME

SHOPPERS TAKING THE SHOP HOME

6. START INTERRUPTING

7. WHAT’S IN IT FOR ME?

88. IN-STORE IS NOT ONE GAP, BUT MANY

SHOPPERS ARE NOT FALLING THROUGH THE GAPS

BRANDS AND RETAILERS ARE

POPAI.CO.UK

34

END.