Our talk at the Stores Specialists Inc. 1st Internal Digital Conference. SSI is the exclusive distributor of top high-end / luxury brands in the Philippines.
Text of How Mobile is Changing Shopper Behaviors
Phuc.Truong@mobext.com How mobile is changing shopping behavior: Retailer Strategies in a Mobile World by Arthur Policarpio Head of Mobext Asia-Pacific
The worlds largest mobile marketing agency network 23 offices worldwide and growing
Full-Service Mobile Marketing Agency
Welcome to the Smartphone Age 4
5 Can you guess who this man is?
CLUE #1 Hes richer than..
CLUE #2 The company he built in 2009 is worth more than..
6 The top corporations in the Philippines
6 The worlds future billionaires will be in mobile
This is the world we live in now...
Mobext 2012 mobext.com Mobext 2012 mobext.com 5 Key Strategies 1.Multi-Channel Shopping 2.Dominate Search 3.Invest in Mobile Social 4.Enhance the In-Store Experience with Mobile 5.Mobilize Your Loyalty Programs 16
# 1 The Multi-Channel Shopping
What is a store?
The store is now a multi-channel experience
Make 4 more trips each month than non-mobile user Spend 40% more than the average shopper Walmarts mobile app users...
In-store mode See whats new & on sale Create shopping lists Scan and Go
Enhance the search experience Click-to-call Location extension Deep linking
# 3 Social = Mobile
84 68 62 61 Word of Mouth Websites TV ads Print ads What do you trust? Nielsen Global Survey of Trust in Advertising, 2013
32 SOCIAL = MOBILE
Kelloggs Instashop 53
Allium Restaurant : Pay with a Post 54
COMODO: The Instagram Menu
Nordstrom on Pinterest Most followed brand, with 4.4 million followers
in-store integration of social voting
#SaksIn6 : Recreating in- store tutorials in 6 seconds Saks Fifth Avenue on Vine
The Home Depot on Vine
9 The new frontier in social: Mobile messaging
15 South China Airlines Online Booking Uniqlo catalog Your New Online Storefront
43 Health Insurance
44 WeChat Vending Machines
16 New York Apartment - $13M
10 Stickers 1 billion stickers/day $66M revenue
11 Mobile Coupons
13 Flash Sales
Social Commerce via Facebook
Buy a Product by Commenting Sold
Crowdsourcing product search: The Hunt 500,000++ monthly visits
# 4 Enhance the In-Store Experience with Mobile
Source: Cisco, 2013 84% of smartphone users use their mobiles while in-store Source: Google Shopper Marketing Council 2013
37 Mobext 2012 mobext.com From push girls to consultative sales assistants
37 Mobext 2012 mobext.com
38 Mobext 2012 mobext.com
39 Mobext 2012 mobext.com
Kate Spade iPads in Store
SHOPKICK: Earn points just by walking in-store
#1 Shopping app $800 M Sales delivered to partners 70 million Product scans 7 million gift cards redeemed *More frequent and prolonged usage than physical retailers own apps, including Starbucks, Walmart, Walgreens, and Safeway How big is Shopkick?
Neiman Marcus: Personal Mobile Concierge
24 This tiny device can disrupt your industry
# 5 Mobilizing Loyalty
The ultimate in marketing is marketing to the individual and customizing products to the individual. 34
Source: Cisco, 2013
36 Consumer Database System STEP 1: Build Database