VISUAL MERCHANDISING

Importance and Impact

MADE BY- Anupriya X- B

What is visual merchandising?

• Visual merchandising is the art of displaying products to increase sales.• Visual merchandising is the

term used to describe everything we see and experience when we walk up to, into and through a retail environment.

Importance of Visual Merchandising

To introduce, explain, show and sell the merchandise.To encourage the shopper to enter the store and make it easier to self select.To establish, promote and enhance the store’s visual image and to increase profitable revenue.

Importance of Visual Merchandising

Customer behaviour studies have conformed that the sight of a beautiful display or show window proves irresistible and attracts customers to walk in to check out what is on offer.Popular products draw consumer attention and help to sell other items and near the display.For repeat visits it is important to make the customer’s first visit memorable.

Importance of Visual Merchandising

• When new products are introduced, they should be emphasized by setting them up on a prominent display in the front of the store. This will increase their sales, because customers can't miss them when they enter the store.

• If you make your customers feel at ease, they will linger longer. Music, lighting, colors etc can all have a huge effect on the stress levels of the shopper

Impact of Visual Merchandising• Its help create the right image.• Invites interest in the right merchandise.• Encourages purchasing.• Makes the customer feel good about where

he or she is doing work.• Creates a vision of the organization.• Draws in the customer.

Impact of Visual Merchandising

• Creates desire for impulse buying. A consumer’s choice of a store is influenced greatly by merchandising which signifies the relationship between consumer perception and product.

• Retailers can develop an advantage over competition through merchandising.

• Merchandising plays an important role in maintaining a balance between rack stock and the balance stock.

Impact of Visual Merchandising

Visual merchandising helps the retailer increase the number of walk-ins to the outlet and in turn increases sales.By displaying products in ways that are appealing, accessible and attractive, retailers can increase sales and improve their profit margins. Visual merchandising needs to encompass advertising, window display, shop design and packaging appearance and placement.

TIPS FOR VISUAL MERCHANDISING

• Display products in a creative way• Use accent lighting to feature

products• Change displays daily/weekly• Color matters very much, so use it.• Merchandising themes

THANK YOU