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In today’s competitive world a single wrong strategy can leave you far behind your competitors. Specially in the eRetail industry everyone is on their toes to not lose away even a single customer. People talk about best practices and strategies based on components like Pricing, Product placement , supply chain management , consumer service, consumer education , marketing and much more. Among all the perplexity of 1000s of best and top strategies by successful entrepreneurs people often miss out some of the basic things that should be taken care of in an e-Retail business. This story would tell you about one such thing that people always overlook…. This presentation shows how a man named Mike solved the most commonly confronted challenges in an eCommerce business.
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E-COMMERCEBUSINESS
Secrets to a successful
Meet Mike!a 34 years old smart all- rounderguy having 10 years of experiencein E-Commerce...
own E-Commerce Business selling lifestyle
accessories
As Mike always wanted, he started his
Mike had everything chalked out!
online store development contract with a
delivery company
...and started his ecommerce store...and started his ecommerce store
For back office and data entry taskshe hired 4 interns.
Mike himself could take care of all the spontaneous decisions
Initially as order numbers were less...
Mike was happy!
good planning skills
support from his team
By virtue of Mike s
the business became
w i t h i n o n e y e a r10 TIMES BIGGER10 TIMES BIGGER
Mike expanded his businessMultiple Warehouse Locations hired experienced professionals
on Human Resource
and he ended up spending30% OF HIS TOTAL EXPENDITURE
This led to growth of the company
This led to growth of the companyBut not as much as he expected!
with the team he formed
Mike wasconcerned!
?
? ?
reputed research agencyHe invested in a
to find out the root cause behind the slow growth rate
A detailed study showed...all the team members were putting in
in their assigned tasks100% effort
The problem was...mismatch between
the team members true potential
and the tasks assigned to them
Chloe ClaraJohn
customer interaction
online product catalog updations
Best at
Assigned
Multitasking and organizing
Manual order-processing
Best at
Assigned
Generating cool marketing ideas
Stock level maintainence on store
Best at
Assigned
other employees were assigned tasks
which did not match their true skillsets
And similarly ...
So Mike now made some changes in
RESOURCE ALLOCATION
Employees were assigned roles they were best ateCommerce Operations Manager
Marketing and Sales Executive
Chloe ClaraJohn
Customer Care Executive Manual, indecisive taskswere assigned to
systems
for making some processes automatedMike introduced some intelligent software/tools
This gave
Awesome Results!
IncreasedProductivity
Marked
of employees
No LateOffice Hoursimprovement in the
company s growth
IncreasedCustomer
Satisfaction
So Mike found the secretsto a Successful E-Commerce Business!
RIGHT PEOPLERIGHT JOBSIN
THE
and right application forautomating the manual work!
...Are you facing problems like Mike?
Do you have an
E-COMMERCEBUSINESS?
We would love to know if your experience had been similar to Mike s journey.
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