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E-COMMERCE BUSINESS Secrets to a successful

Secrets to a Successful E-Commerce Business

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In today’s competitive world a single wrong strategy can leave you far behind your competitors. Specially in the eRetail industry everyone is on their toes to not lose away even a single customer. People talk about best practices and strategies based on components like Pricing, Product placement , supply chain management , consumer service, consumer education , marketing and much more. Among all the perplexity of 1000s of best and top strategies by successful entrepreneurs people often miss out some of the basic things that should be taken care of in an e-Retail business. This story would tell you about one such thing that people always overlook…. This presentation shows how a man named Mike solved the most commonly confronted challenges in an eCommerce business.

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Page 1: Secrets to a Successful E-Commerce Business

E-COMMERCEBUSINESS

Secrets to a successful

Page 2: Secrets to a Successful E-Commerce Business

Meet Mike!a 34 years old smart all- rounderguy having 10 years of experiencein E-Commerce...

Page 3: Secrets to a Successful E-Commerce Business

own E-Commerce Business selling lifestyle

accessories

As Mike always wanted, he started his

Page 4: Secrets to a Successful E-Commerce Business

Mike had everything chalked out!

online store development contract with a

delivery company

...and started his ecommerce store...and started his ecommerce store

Page 5: Secrets to a Successful E-Commerce Business

For back office and data entry taskshe hired 4 interns.

Page 6: Secrets to a Successful E-Commerce Business

Mike himself could take care of all the spontaneous decisions

Initially as order numbers were less...

Mike was happy!

Page 7: Secrets to a Successful E-Commerce Business

good planning skills

support from his team

By virtue of Mike s

the business became

w i t h i n o n e y e a r10 TIMES BIGGER10 TIMES BIGGER

Page 8: Secrets to a Successful E-Commerce Business

Mike expanded his businessMultiple Warehouse Locations hired experienced professionals

Page 9: Secrets to a Successful E-Commerce Business

on Human Resource

and he ended up spending30% OF HIS TOTAL EXPENDITURE

Page 10: Secrets to a Successful E-Commerce Business

This led to growth of the company

Page 11: Secrets to a Successful E-Commerce Business

This led to growth of the companyBut not as much as he expected!

with the team he formed

Page 12: Secrets to a Successful E-Commerce Business

Mike wasconcerned!

?

? ?

Page 13: Secrets to a Successful E-Commerce Business

reputed research agencyHe invested in a

to find out the root cause behind the slow growth rate

Page 14: Secrets to a Successful E-Commerce Business

A detailed study showed...all the team members were putting in

in their assigned tasks100% effort

Page 15: Secrets to a Successful E-Commerce Business

The problem was...mismatch between

the team members true potential

and the tasks assigned to them

Page 16: Secrets to a Successful E-Commerce Business

Chloe ClaraJohn

customer interaction

online product catalog updations

Best at

Assigned

Multitasking and organizing

Manual order-processing

Best at

Assigned

Generating cool marketing ideas

Stock level maintainence on store

Best at

Assigned

Page 17: Secrets to a Successful E-Commerce Business

other employees were assigned tasks

which did not match their true skillsets

And similarly ...

Page 18: Secrets to a Successful E-Commerce Business

So Mike now made some changes in

RESOURCE ALLOCATION

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Employees were assigned roles they were best ateCommerce Operations Manager

Marketing and Sales Executive

Chloe ClaraJohn

Customer Care Executive Manual, indecisive taskswere assigned to

systems

Page 20: Secrets to a Successful E-Commerce Business

for making some processes automatedMike introduced some intelligent software/tools

Page 21: Secrets to a Successful E-Commerce Business

This gave

Awesome Results!

IncreasedProductivity

Marked

of employees

No LateOffice Hoursimprovement in the

company s growth

IncreasedCustomer

Satisfaction

Page 22: Secrets to a Successful E-Commerce Business

So Mike found the secretsto a Successful E-Commerce Business!

RIGHT PEOPLERIGHT JOBSIN

THE

and right application forautomating the manual work!

Page 23: Secrets to a Successful E-Commerce Business

...Are you facing problems like Mike?

Do you have an

E-COMMERCEBUSINESS?

Page 24: Secrets to a Successful E-Commerce Business

Switch to

World s easiest solution for connecting your

E-Commerce with ERP!

Page 25: Secrets to a Successful E-Commerce Business

We would love to know if your experience had been similar to Mike s journey.

If you have a story to share, please comment on our blog.

Click Here to Share Your Story

Page 26: Secrets to a Successful E-Commerce Business

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