Upload
dalziel-and-pow
View
289
Download
0
Embed Size (px)
Citation preview
22 May 2015
Stylus Innovation Forum: New Era Luxury
Thursday, 4 June 15
Luxury is about relevancy not visibility.
Thursday, 4 June 15
Luxury is based on experiences, flexibility and high performance lifestyle linked to the competitive pursuit of wellbeing.
Thursday, 4 June 15
Heritage is about stories:It is about looking at the purpose or mission as a brand.
Thursday, 4 June 15
Work-in-progress is alluring and luxury brands no longer need to be exclusive. Let the customer in.
Thursday, 4 June 15
Status no longer comes from just the image or price of an object, but from its association and values
Thursday, 4 June 15
What you do becomes more important, what you own becomes irrelevant.
Thursday, 4 June 15
Loaning is the new owning
Uber
Air BnB Facebook
Thursday, 4 June 15
Elevating the everyday
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved. 10
“The new generation of luxury consumers are looking for something different – they don't want to be preached to about a luxury brand's heritage
or the painstaking process that goes into its products. Instead, they gain their sense of luxury
from flexibility, function and wellbeing.”
Hayley Ard, Senior Editor Consumer Lifestyle, Stylus
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved.
Promote Wellbeing: Healthy is the new status symbol
1Rebel
11
Moon Juice
Suja
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved.
Wellbeing - Influences on materials
Minimal
Soft
Natural
PurityLayered Materials
12
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved.
Concierge Services: Access as the ultimate experience
Resy: “Hard to get” table reservations
Scandic to go: Hotel wherever you are
SIN: Gets you into the hottest workout classes in town
13
Sosh: Prepaying of restaurant experiences
Thursday, 4 June 15
Tech Deluxe - Technology and luxury goods are increasingly integrated
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved.
Luxury changes gear
Mira: Fashionable fitness trackers
Mercedes: Self-driving car
15
Haworth: Calm pods
Thursday, 4 June 15
Rites, Rituals and Culture Clubs
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved. 17
“Participatory processes provide much more than the traditional idea of transactional satisfaction,
because they prolong and deepen the experience in a way products alone no longer can.”
Dr. Carolyn Mair, Reader in Psychology, London College of Fashion
Thursday, 4 June 15
Insider access: Cult followings & Collectables - Cleverly mediated access to visionary brand figureheads and their previously inaccessible worlds
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved.
Create fans not consumers
Burberry: The art of Trench blogArmani Silos: Exhibition & Events
19
Acne: Brand magazine
Hermes Wanderland immersive exhibition
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved.
The thrill of the hunt
Raf Simons/Sterling Rubi limited collection pop-up
20
Visvim Japan: Traveling Shop in Trailer
Shop from the novel
“Concepts” NYC one day pop-up
Thursday, 4 June 15
Artistic Elevation
Store as Work of Art: Celine London, creating physical destinations worth of fan pilgrimage
Irene Neuwirth: Flagship jewelry store in home environment
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved.
Co-creation and personalisation
Anya Hindmarch: Personalisation with stickers
22
Printallover.me: Print customization on blank canvas clothes and home deco
Monica Vinader: Customize and design your jewelry
Knyttan: Knit wear customization
Le Labo: Customised scents
Thursday, 4 June 15
Generation Z
Thursday, 4 June 15
Generation Z: 5-19 years old
Taking charge of their own destiny with all resources at hand.
Retails spaces need to be: Engaging, experimental and a home away from home.
Thursday, 4 June 15
Digital is not a “thing” for Generation Z, it is life to them.
Thursday, 4 June 15
Generation Z’s heroes are their peers, because they seem more trustworthy and authentic.
Thursday, 4 June 15
Bethany Mota’s YouTube reviews
Evan Tube HD channel
Viners like Zach King
PewDiePie reviews
Thursday, 4 June 15
© Dalziel and Pow 2015 — All rights reserved. 28
Zach King: Magic Viner
Thursday, 4 June 15
Thank you
Thursday, 4 June 15