29
22 May 2015 Stylus Innovation Forum: New Era Luxury Thursday, 4 June 15

Stylus Innovation Forum - New Era Luxury, our outtakes

Embed Size (px)

Citation preview

Page 2: Stylus Innovation Forum - New Era Luxury, our outtakes

Luxury is about relevancy not visibility.

Thursday, 4 June 15

Page 3: Stylus Innovation Forum - New Era Luxury, our outtakes

Luxury is based on experiences, flexibility and high performance lifestyle linked to the competitive pursuit of wellbeing.

Thursday, 4 June 15

Page 4: Stylus Innovation Forum - New Era Luxury, our outtakes

Heritage is about stories:It is about looking at the purpose or mission as a brand.

Thursday, 4 June 15

Page 5: Stylus Innovation Forum - New Era Luxury, our outtakes

Work-in-progress is alluring and luxury brands no longer need to be exclusive. Let the customer in.

Thursday, 4 June 15

Page 6: Stylus Innovation Forum - New Era Luxury, our outtakes

Status no longer comes from just the image or price of an object, but from its association and values

Thursday, 4 June 15

Page 7: Stylus Innovation Forum - New Era Luxury, our outtakes

What you do becomes more important, what you own becomes irrelevant.

Thursday, 4 June 15

Page 8: Stylus Innovation Forum - New Era Luxury, our outtakes

Loaning is the new owning

Uber

Air BnB Facebook

Thursday, 4 June 15

Page 10: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved. 10

“The new generation of luxury consumers are looking for something different – they don't want to be preached to about a luxury brand's heritage

or the painstaking process that goes into its products. Instead, they gain their sense of luxury

from flexibility, function and wellbeing.”

Hayley Ard, Senior Editor Consumer Lifestyle, Stylus

Thursday, 4 June 15

Page 11: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved.

Promote Wellbeing: Healthy is the new status symbol

1Rebel

11

Moon Juice

Suja

Thursday, 4 June 15

Page 12: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved.

Wellbeing - Influences on materials

Minimal

Soft

Natural

PurityLayered Materials

12

Thursday, 4 June 15

Page 13: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved.

Concierge Services: Access as the ultimate experience

Resy: “Hard to get” table reservations

Scandic to go: Hotel wherever you are

SIN: Gets you into the hottest workout classes in town

13

Sosh: Prepaying of restaurant experiences

Thursday, 4 June 15

Page 14: Stylus Innovation Forum - New Era Luxury, our outtakes

Tech Deluxe - Technology and luxury goods are increasingly integrated

Thursday, 4 June 15

Page 15: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved.

Luxury changes gear

Mira: Fashionable fitness trackers

Mercedes: Self-driving car

15

Haworth: Calm pods

Thursday, 4 June 15

Page 17: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved. 17

“Participatory processes provide much more than the traditional idea of transactional satisfaction,

because they prolong and deepen the experience in a way products alone no longer can.”

Dr. Carolyn Mair, Reader in Psychology, London College of Fashion

Thursday, 4 June 15

Page 18: Stylus Innovation Forum - New Era Luxury, our outtakes

Insider access: Cult followings & Collectables - Cleverly mediated access to visionary brand figureheads and their previously inaccessible worlds

Thursday, 4 June 15

Page 19: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved.

Create fans not consumers

Burberry: The art of Trench blogArmani Silos: Exhibition & Events

19

Acne: Brand magazine

Hermes Wanderland immersive exhibition

Thursday, 4 June 15

Page 20: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved.

The thrill of the hunt

Raf Simons/Sterling Rubi limited collection pop-up

20

Visvim Japan: Traveling Shop in Trailer

Shop from the novel

“Concepts” NYC one day pop-up

Thursday, 4 June 15

Page 21: Stylus Innovation Forum - New Era Luxury, our outtakes

Artistic Elevation

Store as Work of Art: Celine London, creating physical destinations worth of fan pilgrimage

Irene Neuwirth: Flagship jewelry store in home environment

Thursday, 4 June 15

Page 22: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved.

Co-creation and personalisation

Anya Hindmarch: Personalisation with stickers

22

Printallover.me: Print customization on blank canvas clothes and home deco

Monica Vinader: Customize and design your jewelry

Knyttan: Knit wear customization

Le Labo: Customised scents

Thursday, 4 June 15

Page 24: Stylus Innovation Forum - New Era Luxury, our outtakes

Generation Z: 5-19 years old

Taking charge of their own destiny with all resources at hand.

Retails spaces need to be: Engaging, experimental and a home away from home.

Thursday, 4 June 15

Page 25: Stylus Innovation Forum - New Era Luxury, our outtakes

Digital is not a “thing” for Generation Z, it is life to them.

Thursday, 4 June 15

Page 26: Stylus Innovation Forum - New Era Luxury, our outtakes

Generation Z’s heroes are their peers, because they seem more trustworthy and authentic.

Thursday, 4 June 15

Page 27: Stylus Innovation Forum - New Era Luxury, our outtakes

Bethany Mota’s YouTube reviews

Evan Tube HD channel

Viners like Zach King

PewDiePie reviews

Thursday, 4 June 15

Page 28: Stylus Innovation Forum - New Era Luxury, our outtakes

© Dalziel and Pow 2015 — All rights reserved. 28

Zach King: Magic Viner

Thursday, 4 June 15

Page 29: Stylus Innovation Forum - New Era Luxury, our outtakes

Thank you

Thursday, 4 June 15