Agenda

• LinkedIn Overview

• LinkedIn for Individuals

• LinkedIn for Employees

• LinkedIn for Brands

• LinkedIn for Recruiting

What is LinkedIn?Virtual resume

Social network

Rolodex

Lead-gen database

Recruiting database

S

313 million people use LinkedIn,

and 40% of them log in every day.

S

On Facebook you are interrupting babies and cat

videos. On LinkedIn and SlideShare people are

seeking out business content.

LinkedIn for the Individual

• Virtual resume and rolodex combined

• Keep your resume, title and skills up to date LinkedIn users who update regularly get more job offers than their peers who contact recruiters

• Include relevant volunteer experience

• Use a profile image 14x 14x more likely for profile to be viewed

GOOD BAD

LinkedIn for the Individual

• Endorse people you respect. If they endorse you back, send a quick thank you message.

• Send personalized invitations to connect.

• Join groups and contribute to discussions (profile is 5x more likely to be viewed)

• Schedule time to be active on LinkedIn (15 minutes a day)

• Ignore connection requests from people you don’t know who are irrelevant to your career.

• Connect with people who:• -you know personally• -you work with• -you’ve met in real life (conference, event, etc.)• -you admire and are interested in what they have to say

LinkedIn for the Employee

• Professional network and lead-gen database

• Create a buyer-focused profile

• Optimize your headline and summary statement

LinkedIn for the Employee

• Keep your profile public 30% of people whose profile you view will view yours back

• Share content regularly for 3x as many profile views

• Look over a lead’s profile before you make a sales call

• Like, share and comment on content from prospective leads

• Use InMails instead of email for 33% higher response rate

LinkedIn for Brands

• Follow the company brand page

• Share and comment on content published on the company page

• Tag @CompanyPage in content you publish

• Send interesting articles/links to the community manager to get them featured on the company LinkedIn page

LinkedIn for Recruiting

• LinkedIn Recruiter - $120/month• More powerful targeting tools• Expanded network visibility• Extra InMails (25/month)

• LinkedIn Advertising (Targeted)• Job Ads – shows up as advertising• Sponsored Jobs – shows up in “Jobs You May be Interested In”

• Manual Search• Use keywords to browse LinkedIn profiles of potential candidates• View employees of competitors (past and present)

• Professional Networking• Ask professionals you trust in your network to refer candidates• Ask Norton employees to share the job opening with their own networks• Share the job opening in relevant industry groups

To Do ListUpdate your profile with an appropriate picture, relevant experience and an attractive summary.

Endorse others and send thank yous for endorsements.

Join 3-5 relevant groups and contribute to discussions regularly.

Set aside 15 minutes daily to be active on LinkedIn.

Share company LinkedIn updates on your own page, with a personal message.

Tag @CompanyPage whenever you publish relevant content.