Embed Size (px)
Citation preview
SID SIMONE.COM
BE A BRAND AMBASSADOR:
ALCOHOL DEMO GUIDE
How to execute alcohol promos.
• Brand Ambassador• Product Specialist• Demo Rep• Promo Sales Model
WHAT IS YOUR TITLE?
PROMOTIONAL MARKETING…
Creates a positive experience with a brand through live interaction.
Promotes future sales.
Creates brand affinity, dedication and entitlement from consumers.
Promotional Marketing…
You must have a state-issued alcohol license to distribute.
Check your state’s training options
ON PREMISE DEMOS ARE EXECUTED IN BARS, AND LOUNGES.
ON PREMISE- CONSUMED THERETYPES OF ALCOHOL DEMOS
OFF PREMISE- CONSUMED AT HOME
Off premise are executed in grocery or liquor stores.
TYPES OF ALCOHOL DEMOS
TRADITIONAL ATTIRE
Business Casual:• Black dress pants• Black collared shirt• Black closed-toe shoes
EVENT SET-UP BRING…
• I.D.
• ALCOHOL LICENSE
• RECAP SHEETS, PEN
• PAYMENT
• CAMERA
• 1 OZ CUP SLEEVES
• SMALL BLACK TABLE
• ICE BUCKET
• BOTTLE OPENER
When in doubt…Don’t give it out!
Do not discuss alcohol or distribute freebies to minors
No open alcohol on the table…if you are not present.
Samplers must finish in front of you.
• Do not serve uniformed store employees.• Do not serve intoxicated guests.• Guests should finish sample in front of you.
SAMPLE SIZES TO DISTRIBUTE
¼ oz. = Liquor ½ oz. = Wine, Beer
Purchase AmountsOne…Bottle of wineOne…6-PackOne…Bottle of liquorOne…Package of product
Your company may charge you for unauthorized product.
TURN CUSTOMERS INTO CONSUMERS.
PURPOSE OF PROMOTION
…ENGAGE…INFORM
…SELL
ENGAGE PHRASES
“Watch a demo of…
“Exclusive sample of….Try today!”
“Ladies, try the new flavor from…”
“MIGHT AS WELL TASTE IT…IT’S FREE!”
“YOU CAN TAKE ONE, WHEN ITS 2/$14.”
“ALRIGHT- YOU’RE JUST MISSING OUT.”
HOW TO ANSWER…“Which is your favorite?”A.Try it. Tell me which is YOUR favorite..
“Is it new?”
A. Have you tried it before? Then it will be a new experience for you. Come on over!
HOW TO ANSWER…
HOW TO ANSWER…“Do you eat it? Do you use it?”
A. Everyone has a different palate/preference.
B. Try it and tell me which you prefer
