HOUSE STYLE IN EXISTING PRODUCTS AND MY OWN

I have compared the house style across three products of artist Jessie J.

I have compared the house style across my own three products .

THE HAIRJessie J keeps the same hair cut across all three products, this is a black short ‘bob’ . This has been done in order to create continuity so the audience can link/relate all the

products together. The black also helps for the gold writing to stand out. This is also an iconic feature for this artist.

The black colour can also be seen as a symbol of rebellion.

GOLD THEMEThe gold theme is shown across all three products.In the poster and the album it is used in the text to

symbolise wealth and luxury. However the music video does not conform to this connotation as Jessie J appears to be taking off her gold jewellery. The items of clothing

she is wearing also reinforces this interpretation of Jessie J showing who she really is.

THE NAILSThe artist is wearing the same colour nail varnish across

each product. I think this is really effective as it reinforces the rebellion statement she is trying to

recreate. The album is about being allowed to express yourself and by wearing bold nail varnish it is

representing this. Stereotypically black nail varnish represents goths/ emos however Jessie J has broken this stereotype so show that you don’t have to conform to a

particular stereotype to fit into society.

ARTIST

Jessie J appears across all three of her products to show continuity. The audience can therefore relate each product to the artist. Each products then links

in well will each other as the artist can be easily recognised.

CLOTHINGThe artist is wearing the same clothes across all three products. These are a long brown coat, a brown mixed scarf and leather gloves. In my music video the artist

wears a hat but this can not be seen in my ancillary texts. The reason why I kept the same costume choice is

because it creates a continuity across all three of my products and the audience can link the products together.

THE BEACHI have ensured that the location which I have used appears across of my products. This location is of the beach which

represents the young girl being free and at one with herself. I have added effects to my two ancillary texts in order for them to stand out and catch the attention of the audience. The beach appears at the end of my music video to show a

transformation in the young girl. The beach symbolises peacefulness hence why the colour scheme is very basic and

minimal.

WALKINGI have tried to capture the girl walking towards the

camera in all my products. This is effective as the same image can be found in each product which links them all well together (creating an effect house style). This is the most dominant part of my music video as it symbolises the artist is now free and can be who see wants to be.

ARTISTThe artist is the same across all three products in

order for the audience to make a connection between each one. It also helps in the continuity of my

products as the artist appears in the same clothing, same hair cut etc. If I used different images I don’t

think it would have conveyed a strong message of the girl being free.