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Despite reports to the contrary, email is not dead. Indeed, it’s still a critical communications tool for sales reps, especially in the later stages of closing deals. Join us as we discuss: · Which communications methods are preferred – and most effective – to reach prospects · How email can be used to know your prospects wants and when they want it · How insights from Vision by InsideSales.com can help you accelerate your pipeline and close more business today
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VISION
Making Email Your New Favorite Sales Tool
VISION by InsideSales.com
Jared Haleck – Director of Product
VISION
2
Agenda
• Critical Communication Channels for Prospecting and Sales
• Benefits and Drawbacks of Email
• How Email can Become your new Favorite Sales Tool
• How Insights from Vision can Accelerate Sales
• Key Features of Vision
• Q&A
VISION
3
Critical sales communication channels
Voice
2 3
Web Meetings Email
1
VISION
4
Critical sales communication channels by frequency
1:5
2 3
1:20 Most Used
1
VISION
84% 79% 81%
86%
17%
49%
18% 15% 17%
72%
39%
67%
83%
28% 31%
8% 10% 12% 0%
20%
40%
60%
80%
100%
Email Mobile Phone
Text Message
Voicemail Office Phone
Linked-In Online Instant
Message
Facebook Twitter Video Chat Fax
Likely to Respond Preferred Contact Method
98% 93%
25%
Email is the most Preferred Comm Channel
VISION
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Email is preferred because …
• Trackable & Searchable
• Not Real Time • Rich Formatting
• Document Transfer
Pros
+
VISION
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Email is preferred but …
• No response necessary
• No non-verbal communication • No audible communication
Cons
-
VISION
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Common Problems for Sales Reps
2 3
Who is interested?
1
When are they interested?
What are they interested in?
VISION
How does Vision overcome the limitations of email?
opens
1
links
2
web visits
3
forwards
4
attachments
5
VISION
10
Benefits of knowing “Who” is interested
• Focus & Prioritize
• Maneuver & Negotiate • Predict & Forecast
VISION
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Benefits of knowing “When” Prospects are Interested
Prioritize
• Engage when you are top of Mind
• Immediate Response Study
• 100X Increase Contact Rates
• 21X Qualification Rates
VISION
12
Benefits of knowing “What” Prospects are Interested in
Prioritize
• Know pages being visited
• Craft your approach
VISION
13
How does management benefit from Vision?
Sync & Track Prioritize Reporting
VISION
14
Vision is the only enterprise-class solution on market
1
Track Anywhere™
2
Multi Recipient
3
Zero Touch
VISION
15
Track Anywhere™
1
Track Anywhere™
• Anywhere you can send email it, will be tracked
• Anywhere you can receive email, you will be notified
• Never miss a notification
VISION
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Multi Recipient Tracking
2
Multi Recipient
• Each recipient will be tracked by name
• Critical for B2B Sales
VISION
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Zero Touch™
3
Zero Touch
• The Best User Interface is No User Interface
• 100% Rep adoption
VISION
18
Customer Quotes
Addicting Dynamite Poker
“Vision is the equivalent of fishing with dynamite”
“100% user adoption.
Our reps are addicted.”
“Sales is like poker and Vision tips the prospect’s hand.”
VISION
Thank You