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Myth Busting: B2B Marketing

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  • Myth BustingB2B MarketingWevecompiledalistofsomeofthecommonfictionssurroundingB2Bmarketing&therealtruthsbehindthembasedonarecentstudybyMillwardBrownDigitalandGooglethatIthinkwillsurpriseyou.

  • MYTH:Millennialsarent

    makingB2Bbusinessdecisions.

    http://samsonmedia.net/

  • MillennialsmakeupalmosthalfofthetotalB2Bresearchersactivetoday,andthat%doubled

    withinafewshortyears.46%ofB2Bresearchersin

    2014wereMillennials.

    http://samsonmedia.net/

  • MYTH:B2Bmarketingneedstotargettoplevel

    executives.

    http://samsonmedia.net/

  • 81%ofnonexecutiveshavesomeinfluenceoverB2Bpurchasingdecisionssobesuretomarket

    toeveryonewhocouldbemakingdecisionstodo

    businesswithyourorganization.

    http://samsonmedia.net/

  • MYTH:Youneedtofocusonbrandedsearcheswhendevelopinga

    searchstrategy.

    http://samsonmedia.net/

  • ResearchforB2Bpurchasedecisionswillbeginwitha

    genericsearch71%ofthetime.ThoughtfulSEOpracticeswillensureyourcontentstaysat

    thetopofsearchengineresults.

    http://samsonmedia.net/

  • MYTH:B2Bresearchersdont

    relyonmobiledevices.

    http://samsonmedia.net/

  • Mobilegrowthhastripledoverafewshortyears,and42%ofB2Bresearchersarerelyingonmobiledevicesfortheentiretyoftheirpurchasingprocesses.

    http://samsonmedia.net/

  • MYTH:Themainpurposeofvideocontentisonlytoraise

    brandawareness.

    http://samsonmedia.net/

  • 70%ofB2Bresearchersandbuyersusevideostohelpmakepurchasedecisions.In2014,clientsviewednearly900,000hoursofYouTube

    contentfromB2Bbrands.

    http://samsonmedia.net/

  • Learn how to be the answer tothe question when someonedoes a search looking for the productsand services you sell.

    See How Content Marketing Can Increase Your Inbound Marketing

    Help people make a buying decision andthey'll buy --- from you!

    http://samsonmedia.net/content-marketing/http://samsonmedia.net/http://samsonmedia.net/content-marketing/

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