Just another pricing model

Vlad Mysla

How much our product is worth?

Pricing is one of the most important aspects of

your offer to get right.

57% of customers on pricing page leaving the funnel

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Our question pricing strategy

Combined value-based and market-based pricing strategies

with price discrimination – statistically evaluated* medium

What kind of

customers do we

want to target?

1. New or existing customers

2. With a question

3. Having credit card to pay.

What is the customer willing to pay for our product?

How to restore the heartbeat?

Can we offer different levels of products

at different price points?

Experts expect questions with a specific price

Is it always about

the price?

1. How should we react on market prices?

2. What other choices do customers have?

3. Have we given the customer a reason to

pay more for our product?

What type of clients we are

trying to attract and how can

we use price to send a signal

to the right people?

Is our pricing

strategy

in line with longer

term business

goals?

Costs and Revenue

are objective

numbers

Price and Value

are subjective

measures

pricing constraintsCustomer’s

Price

Expert’s

Price

JustAnswer’s

Price Happening deals

Possible deals

A step in the right direction

Subscriptions, Partial Deposits, Additional Services and Time-Based Billing

Pay What You Want

Pay What You Want is a payment system where the client

decides how much the service or the product is worth.

Trending but still rare pricing model

Radiohead

Ubuntu

Headsets.com

and a few others..

Experimentally proven revenue growth

There are many reasons

why experts might answer

on a question

with a specific price

or not

There are many

reasons

why costumers

might pay

more or less

than average

working demo

Optimizely Experiment

• United Kingdom Partner

• UK Tax Category

• SEO Visitors

working demo

working demo

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working demo

We use price to send

a signal to the right people

Pricing strategy

in line with longer

term business goals

No matter how many calumets you smoke,

you will never find a better deal.

References

http://paywhatyouwant.eu/

http://en.wikipedia.org/wiki/Pricing_methods

http://en.wikipedia.org/wiki/Pay_what_you_can

http://en.wikipedia.org/wiki/Pay_what_you_want

http://www.sciencemag.org/content/329/5989/325.full

http://blogs.hbr.org/2013/11/when-selling-digital-content-let-the-customer-set-the-price/

https://www.techdirt.com/blog/casestudies/articles/20111003/15253616190/lessons-learned-pay-what-you-want.shtml

http://spinnakr.com/blog/ideas/2013/08/do-pay-what-you-want-models-work/

http://www.trendreports.com/article/pricing-strategies

http://freakonomics.com/tag/pay-as-you-wish/