Communication blah blah

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  • C. Panos2

    M. Maroun2

    Dr. Deborah Robertson-Andersson;

  • How do conservation messages travel?

    You Target

    audienceNetwork Public

    To engage people on Facebook regarding your message you need to make it one of their top 5 likes.

    The power of influence via social media

  • Why do we communicate?

  • Why do we communicate?

    To raise awareness

    To bring change

    To shape

    opinion

  • Who would you listen to?

    A B C

  • Central question

    Conservation and social media

    How do we marry the two?

  • SOCIAL MEDIA AND

    RESEARCH

  • Conservation and social media

    How do we communicate in a more relevant way around the complexities of conservation issues to drive action?

  • Opinions are the ripples on the surfaces of the publics consciousness, shallow and easily changed.

    THINK

    Attitudes are the currents below the surface, deeper and stronger.

    FEEL

    Values are the deep tides of the public mood, slow to change but powerful.

    DO

    Sir Robert Worcester

    Founder of MORI

  • 3 main areas to communication

    Coherence:the ability to

    clearly understand

    Empathy:The ability ot

    employ a wide range of

    communication behaviours

    Flexibility;the ability to

    employ a wide range of

    communication behaviours

  • An audience journey:The emotional journey

    Indifferent

    Motivated

  • An audience journey:The emotional journey

    Indifferent

    Unsettled

    ScaredEngaged

    Depressed

    Motivated

  • An audience journey:The emotional journey

    Indifferent

    Empowered

    AmusedUnsettled

    ScaredEngaged

    Depressed

    Motivated

    Urged

  • What makes conservation videos successful?

  • Social media and peoples perceptions

    Surina Singh 2015 Honours

    MACE LAB

  • Social media and peoples perceptions

    Kaveera Singh 2015 Honours

    Like, Comment, Favorite, Retweet or Share to show you

    care!

    Plastic kills lives!

    MACE LAB

  • Thank you!