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10 MOUTHWATERING TIPSON CAN ACHIEVE
MEGA BLOGGING SUCCESS!!
Never title things like that.TIP #1
My Name: Chris CoyierMy Blog: CSS-Tricks (http://css-tricks.com)
I think it’s successful because:• I enjoy working on it• It makes job-level money• It has opened a lot of opportunities for me
TIP #1 Never title things like that.
SensationalistPoor EnglishVagueList posts have incredible value* =(
* http://thenetsetter.com/blog/blogging/just-how-popular-are-list-posts/
AppStorm.com gets about 8x more traffic from lists than reviews and how-to’s
10 THINGS I’VE LEARNEDABOUT HOW TO RUN A SUCCESSFUL BLOG
I swear to god I’m going to walk out of here if this guy’s first slide is about how you have to be “passionate” what you blog about.
YouHave
ToBe
Passionate
Seventh Slide Mo-Fos
Should be:Your life is already largely about this thing.Blog is extension of that life.
Should not be:You sense a “gap in the market”Help blog on every single Adobe product! Rah rah rah!
Everybody has a thing.NotMost people don’t have a thing.Jealous?Work on that first.
ON WRITING
You should never run out of ideas.You should have 100 ideas easily.Writers block is for writers.
Strategies: Be prepared to capture ideas* Start writing drafts ASAP (not just title)* http://cameronmoll.tumblr.com/post/757723641/capturing-ideas-in-the-shower
Writing down ideas in the shower (!)
Design is important.Obviously.It’s kind of like cheating.
A great blog post on an ugly site will probably “do” worse than an average post on a beautifully designed site.“do” = more traffic, more comments/engagement
WOW! Trent is smart! And also handsome!
Hm... I’m not sure I trust this site.
RANDOM JASON SANTA MARIA SLIDE
MEASURING
Google Analytics, blah blah blah.Don’t spend all day in there.10 minutes a month.
Only spend more time with it if you can find things to do that are actionable.
My blog isn’t doing very well.(Low traffic, Low comments, No fame or fortune.)
You haven’t given it enough timeTime = time spent on each article.Time = time since you’ve started blogging. Has it been a year?
Your content isn’t good enoughGreat articles never sit around gathering dust.
MANAGEMENT
How do you protect against plagiarism?(“Scraper” blogs)
You don’t. Do you want to spend all your time writing takedown notices? Hiring lawyers? Being mad?
No. Spend it blogging.
Besides, your website...• is on a domain with more trust.• published that article first.• is coded better for SEO than theirs.• is better designed than theirs.• isn’t at risk for serious penalization from search engines.
Dealing with Comments
Dealing with Comments
HOT TAKE AWAY TIPS
One well written, well researched, interesting article equals 15,700 poorly written, poorly researched, not interesting articles.
HOT TAKE AWAY TIPS
Frequency doesn’t matter. It’s a blog not CNN.com. Do not feel pressure to post before you are ready. Even if some reader whines about it. The only reason they are whining at all is because they are used to your high quality.
HOT TAKE AWAY TIPS
It may take you over a year of super hard work to have any real success, and you might never get there. Should have been side project anyway.
Nobody expects thisto be easy.
Blogging is the same way:practice, effort, and time
