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20 steps of success

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All new Herbalife distributors will find this 20 Steps to Success Guide extremely helpful.

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Page 1: 20 steps of success
Page 2: 20 steps of success

2 20 STEPS

Page 3: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 3

MY BASIC INFORMATION

Name

Started

Phone #

E-mail address

MY SPONSOR

Name

Phone #

Phone #

E-mail address

CONTENT

Step 1. Signing up with the Company ............................................................................................................. 4

Step 2. Study the product catalog and pricelist ........................................................................................ 6

Step 3. Order products for your nutrition program ................................................................................... 6

Step 4. Study the Distributor manual.......................................................................................................... 8

Step 5. Healthy breakfast program ........................................................................................................... 10

Step 6. Weight loss program ..................................................................................................................... 12

Step 7. Weight loss program: how to get best results ........................................................................... 14

Step 8. Start creating your Before and After story ................................................................................. 16

Step 9. Working with coach/sponsor ........................................................................................................ 18

Step 10. Weight Loss Challenge ............................................................................................................... 20

Step 11. Success University ...................................................................................................................... 22

Step 12. Volume points and discounts ..................................................................................................... 24

Step 13. Define your goals ......................................................................................................................... 26

Step 14. Ordering products ........................................................................................................................ 28

Step 15. VIP Distributor .............................................................................................................................. 32

Step 16. Who do you know? ...................................................................................................................... 34

Step 17. How to approach your acquaintances ...................................................................................... 36

Step 18. Meeting the customer ................................................................................................................. 38

Step 19. Capitalizing on your success! .................................................................................................... 40

Step 20. Congratulations: You are now Success Builder! .................................................................... 44

NEXT STEPS:

Qualified Producer ........................................................................................................................... 46

Completing the Supervisor qualification ........................................................................................... 48

Managing your product stock and finances ...................................................................................... 54

CONCLUSION .............................................................................................................................................. 58

Page 4: 20 steps of success

4 20 STEPS

20 STEPS TO SUCCESS!

Welcome to Herbalife!

Together we can achieve great results, acquire healthy nutritional habits, lose weight, look and feel good.

Having learned to understand good nutrition, you will be able to help your family, friends and many other people to achieve similar results.

So let's get started!

By following our instructions, you will be able to move STEP by STEP ahead. Don't forget to do your home work and maintain close contact with your coach (sponsor).

If your sponsor lives nearby, we strongly recommend you join his/her business system and fill this plan with practical actions.

If your coach lives in another city, we recommend you keep in constant touch with him/her via telephone and Internet and work to implement this plan.

STEP 1. SIGNING UP WITH THE COMPANY

You have purchased an International Business Pack, which includes an application form which once completed, signed and returned to the Company, allows you to order products directly from the Company with a 25-50% distributor discount depending on your status.

This application also allows you to build your own customer and distributor network and earn money.

HOMEWORK:

TASK DATE

Complete the application following instructions from your coach (sponsor)

Mail the 1st and the 2nd copies of the application to the Company (envelope is included)

Hand over or mail the 4the copy to your sponsor. If your sponsor is far away, e-mail him/her a scanned copy

Page 5: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 5

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Page 6: 20 steps of success

6 20 STEPS

STEP 2. STUDY THE PRODUCT CATALOG AND PRICELIST In the catalog you will find description of our nutrition, weight loss and targeted products and personal care products.

HOMEWORK:

TASK DATE

Study the product catalog and discuss it with your coach

STEP 3. ORDER PRODUCTS FOR YOUR NUTRITION

PROGRAM

Discuss your program with your coach (sponsor). Start with healthy breakfast and if you want to lose weight, add other elements to your program.

If you have already begun our inner nutrition program, we recommend you discuss with your coach the program of outer nutrition and personal care. Try our personal care products and feel the difference.

HOMEWORK:

TASK DATE

Get instructions from your coach on how to build your program and order products from the Company

Get suggestions on our outer nutrition program and order products from the Company

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Page 7: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 7

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Page 8: 20 steps of success

8 20 STEPS

STEP 4. STUDY THE DISTRIBUTOR MANUAL

The Distributor manual explains in detail all the aspects of building the Herbalife business.

HOMEWORK:

TASK DATE

If you decide to start earning money and building business immediately, study the Distributor manual and discuss issues of interest with your sponsor

If you decide to start working and earning money at a later stage, you can skip this stage for now and go back to it when you are ready

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Page 9: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 9

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Page 10: 20 steps of success

10 20 STEPS

STEP 5. HEALTHY BREAKFAST PROGRAM

Healthy breakfast is the foundation of good nutrition. Start with a healthy breakfast in the morning – and you are halfway to good health and ideal weight.

Study the healthy breakfast materials and start enjoying a healthy breakfast

HOMEWORK:

TASK DATE

Get all the necessary materials and healthy breakfast recommendations from your coach (sponsor)

Order products for yourself and your family and switch to healthy breakfast as soon as possible. You will feel the results immediately!

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Page 11: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 11

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Page 12: 20 steps of success

12 20 STEPS

STEP 6. WEIGHT LOSS PROGRAM

If you need to lose weight, this information is important for you. It will also help you to work with your customers.

Our weight loss program consists of three major elements:

Our nutrition and weight loss products which have proved their effectiveness around the world in the last 30 years. The basic weight loss program is:

o Healthy breakfast: Aloe Vera drink, Formula 1 shake and Thermojetics beverage

o During the day replace your regular meals with 2-3 shakes and drink 1.5 l of Thermojetics beverage (1-2 teaspoonfuls per 1.5 l of water)

One regular meal during the day at lunch or dinner. Consult your coach as to which products should be included into your regular meals and which should better be avoided.

Work with your coach. Working with the coach is a key element of the long term success in losing and controlling weight. Be in constant touch with your sponsor and follow his/her recommendations diligently.

HOMEWORK:

TASK DATE

Discuss your weight loss program with your coach (sponsor)

Order products from the Company

Ask your coach for recommendations on regular food

Get the Glycemic index chart and use it for proper food choices

Register your "Before" condition: weight, measures, general well being (see steps 15, 16)

Take your picture before starting the program

Page 13: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 13

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Page 14: 20 steps of success

14 20 STEPS

STEP 7. WEIGHT LOSS PROGRAM: HOW TO GET THE BEST RESULTS

Calculate the length of the weight loss program based on the average loss of 3 kilos a month. Be patient: extra weight is accumulated during the span of dozens of years and we can't just lose it in a couple of weeks. Our program is aimed at improving nutrition, and weight loss is a result of good nutrition. Good nutrition is not an attack on extra weight; it's a life long project.

Start with healthy breakfast

Bring the daily protein intake to 1.2-1.5 g per kilo of your weight. Half of this amount should come from our shakes (Formula 1 + protein powder)

2-3 shakes a day + one meal is the foundation of the weight loss program

Don't make big intervals (more than 3 hours) between meals, shakes or snacks (a snack is our protein bar, an apple, a salad or a shake). This will help you to avoid hunger bouts and overeating at the next meal

Prepare 1.5 l of Thermojetics beverage and drink it by 6.00 pm. You need to drink approximately 30 ml of water per kilo of your weight. Avoid sweet drinks, sodas and juices

Say “no” to or reduce simple carbs: wheat-, corn-, rice- and potato- based products. Say “no” to sweets

For a regular meal chose lean meat or fish, vegetables and soups.

Avoid frying food, especially breading.

Cook steamed diet foods instead (in a steamer or pressure cooker), bake food in the oven or grill.

Avoid eating before going to bed – it results in autointoxication and weight gain

HOMEWORK:

TASK

Get a Weight and measurements chart from your coach, register your progress regularly and discuss it with your coach

See chart p. 15

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Page 15: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 15

DATE WEIGHT CHEST WAIST HIPS

Page 16: 20 steps of success

16 20 STEPS

STEP 8. START CREATING YOUR “BEFORE AND AFTER” SUCCESS STORY

Take your picture before you start the program

Describe your “Before” condition in detail

E.g., if you suffer from fatigue, for how many years, how often and how you deal with it

Regularly take your chest, waist and thigh measurements, weigh yourself and write everything down in a chart

Take your picture every 2 weeks – you are writing your own story which may change your life

Register all your general well being changes in a chart

Don't forget: your story is not just dry facts, it's a dynamically developing story

HOMEWORK:

TASK DATE

Create your “Before” story

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Page 17: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 17

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Page 18: 20 steps of success

18 20 STEPS

STEP 9. WORKING WITH SPONSOR

Your sponsor is an experienced person who can help you to define and achieve your goals. The more often you are in touch with him/her, the less mistakes you will be making along the way and the faster you will be moving towards the goals you've set. At the beginning we recommend being in touch with your sponsor 2-6 times a week, depending on your goals.

Join your sponsor’s business system. It could be one-on-one training, Nutrition Club, Weight Loss Challenge, or training via Internet or phone. You need this ongoing training to acquire skills and knowledge and to move forward in the business.

If Success Training Seminars (STS) are taking place in your area, we recommend you participate in order to get information and inspiration from the most successful people in your area.

If you decide to start working, you will need the following tools:

Pitch book

Healthy breakfast script

Nutrition and weight loss meeting script

Personal care meeting script

Flyers, business cards, surveys, etc

HOMEWORK:

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TASK DATE

Call, write to or meet your sponsor without delay!

Join your sponsor’s business system

Participate in a local seminar or distributor workshop

Get all the necessary tools from your sponsor and discuss how to best use them

Page 19: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 19

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Page 20: 20 steps of success

20 20 STEPS

STEP 10. WEIGHT LOSS CHALLENGE SUPPORT GROUP

We strongly recommend you join a Weight Loss Challenge group for those who want to improve their eating habits and lose weight. WLC Support group is a 12-week educational and practical course which will help you and your family to learn various aspects of nutrition and achieve your ideal weight. Enroll in the nearest course! It’s better to lose weight together than gain it alone!

Here are the major topics of the WLC meetings:

Working with a coach. Personalizing the nutrition and weight control program

An unfulfilled dream, or why diets fail

Protein and its role in good nutrition and weight loss

Healthy breakfast. How to start your day in order to lose weight and feel good

What we drink. Water, its importance for good health and weight control

Simple and complex carbs. How our body turns extra sugar into fat

How to use the Glycemic Index chart to make proper food choices

Good and bad fats. How to make a proper choice

Nutritious value and calorie content of products

Shopping for foods the smart way

Dining out and portion control

Body waste and autointoxication. How to help our body to clean itself

Physical activity, energy and weight loss

Good nutrition for a healthy heart

Natural body protection. Free radicals and anti-oxidants

Why our body needs more calcium

Weight control and good health for life

HOMEWORK:

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TASK NOTES DATE

Learn from your sponsor about the next WLC and enroll!

Page 21: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 21

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Page 22: 20 steps of success

22 20 STEPS

STEP 11. SUCCESS UNIVERSITY

Success University is a weekly Distributor training where new distributors acquire the necessary knowledge and skills to build their business. Between the University trainings, distributors work with their sponsors to implement this knowledge.

As a result, they learn more with every passing week, get customers and start earning money, and in several weeks the new distributor grows into a coach himself.

HOMEWORK:

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TASK DATE

Learn from your sponsor about the nearest enrollment into the Success University and enlist!

Page 23: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 23

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24 20 STEPS

STEP 12. VOLUME POINTS AND DISCOUNTS

Volume point (VP) is a universal unit adopted by our Company to indicate the price of products. The reason behind it is an international character of our Company and the need to take account of the distributor activities and royalty pay-outs in different countries.

The more VP does the distributor accumulate during a given month, the higher is his discount, and consequently, his retail profit (when selling products to the end consumer).

Customers (end consumers) pay full customer price for the products, as seen from the pricelist.

Distributors purchase products at 25-42% discount depending on the VP accumulated in the given month or their status in the Company. In the pricelist you will find information about the VP, prices and discounts for all the products.

If you place orders directly with the Company on your ID number, your volume accumulates, you move up the Marketing Plan levels and your distributor discount increases (see below) HOMEWORK:

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TASK DATE

Read the chapters in the Distributor manual related to volume points and discounts

Discuss with your sponsor your optimal order and discount at the current stage

Page 25: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 25

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Page 26: 20 steps of success

26 20 STEPS

STEP 13. DEFINE YOUR GOALS People come to our Company with different goals: some want to improve their health and lose weight, others want to build a career. Let’s define our goals and plan our actions accordingly.

Variants of goals – chose the appropriate ones:

For yourself: improve nutrition, lose weight, feel better. It’s really very simple: work with your coach and follow his/her instructions

For your family: study nutrition-related issues and help your family and friends. Join a Weight Loss Challenge and Success University. With the help of your coach (sponsor) chose good nutrition programs for your family members

«Finance» your program. With 35-42% discount, you will be able to finance your own program if you have 3-5 customers at full customer price. Make a list of acquaintances and think who else might need to learn about our program. Discuss your list of acquaintances with your sponsor and develop a plan of action.

Become a Wellness/Nutrition coach and start earning money in your spare time. Wellness coach is an occupation which needs to be mastered like any other. Your sponsor will help you to develop a plan of action to build and service your customer base. More satisfied customers mean more money. Working in your spare time, you can earn up to $1,500. When you work full time, you can earn up to $2,000-3,000 a month. (Disclaimer: Financial achievements are individual and depend on the distributor's performance).

Build a business and a career. Building a distributor network means much higher profits. Ask your sponsor for more information and develop a plan of action

HOMEWORK:

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TASK DATE

Discuss with your sponsor the optimal goals and tasks for the current stage.

Based on the goals, develop your plan of action for the next week and month.

Page 27: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 27

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Page 28: 20 steps of success

28 20 STEPS

STEP 14. ORDERING PRODUCTS

If by now you haven’t yet ordered products for your program (and maybe, for your family and potential customers), do it now! Place a direct order with the Company using your Herbalife ID number.

HOMEWORK:

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TASK DATE

Find the product order form in your International Business Pack. Discuss with your sponsor what products you need and how to order them from the Company.

Study steps 13, 14 and 15 and then decide which order you would like to place

Place your order

Page 29: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 29

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Page 30: 20 steps of success

30 20 STEPS

IMPORTANT TO KNOW FOR THOSE WHO WANT TO GROW

SUPERVISOR LEVEL AND WAYS TO QUALIFY

Supervisor is a prestigious level of the Marketing Plan which awards the following advantages:

50% discount on products regardless of the amount of the order

50% retail profit from customer orders

8-25% wholesale profit from distributor orders

5% Royalty earnings from 3 supervisor levels

Participation in Supervisor schools

Supervisor pin and diploma

HOW TO QUALIFY:

Accumulate 5,000 vp in the period of 3-12 months. Only orders placed directly with the

Company, are counted.

Accumulate 4,000 vp in one month.

Achieve 2,500 vp in each of the two consecutive months

CUMULATIVE QUALIFICATION

Each order placed directly with the Company on your ID, advances you towards your supervisor qualification. All your volume points are added up and as soon as you accumulate 5,000 vp, you are automatically upgraded to Supervisor and receive a pin and a diploma.

HOW TO ACCELERATE VOLUME ACCUMULATION

Identify those who need to lose weight. To the rest talk about our healthy breakfast

concept

Your customers will get their own results and give you referrals.

Some of them will become your distributors

This will give you more retail and wholesale profit

Place your first order for minimum 500 vp order with 35% discount directly with the

Company. You will become VIP Distributor (Senior Consultant) which means you have

products for yourself and for several customers, and are helping other people to improve

nutrition, lose weight and feel good

When you have 3-4 customers at full retail price, you actually cover the cost of your own

program. Good job! Help other people and get your products for free. See step 15

Advance to Success Builder and Qualified producer levels and accelerate your retail

activities

Page 31: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 31

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Page 32: 20 steps of success

32 20 STEPS

STEP 15. VIP DISTRIBUTOR (SENIOR CONSULTANT)

VIP Distributor is not an ordinary distributor who just takes care of his own results - he also helps others to achieve good results.

What this level gives you:

Products for personal use and for the first customers

35% discount (profit when sold at full retail price)

Finance your program and earn money

Start your supervisor qualification

VIP Distributor pin and diploma

Now you can train a new distributor yourself

How to qualify:

One time order of 500 VP (35% discount) on your own ID directly with the Company

EXAMPLE OF 500 VP ORDER & INCOME CALCULATION

(US order not including handling, packaging, shipment and local taxes)

500 vp is enough for 5 programs: one for yourself and 4 for your customers

Program Products VP 35% Customer price Retail profit

My program Formula 1 – 3 Thermojetics original 50 g – 1 Aloe – 1 Formula 2 - 1

136.70 93

Customer 1 Formula 1 – 2 Thermojetics original 50 g – 1 Aloe – 1

92.80 63 97 34

Customer 2 Formula 1 – 2 Thermojetics original 50 g – 1 Aloe – 1

92.80 63 97 34

Customer 3 Formula 1 – 2 Thermojetics original 50 g – 1 Aloe – 1

92.80 63 97 34

Customer 4 Formula 1 – 2 Thermojetics original 50 g – 1 Aloe – 1

92.80 63 97 34

Total Formula 1 – 11 Thermojetics original 50 g – 5 Aloe – 5 Formula 2 - 1

507.90 345 388 136

In this example your program at 35% discount costs $93. Retail profit from selling 4 programs is $136 which covers the cost of your program and also gives you some income.

HOMEWORK:

If you:

have implemented the previous steps

have got the first results

have acquired the basic knowledge on how to improve your nutrition

are ready to help others to achieve similar results

want to finance your program,

then your next step is VIP Distributor.

TASK DATE

Discuss a 500 vp order with your sponsor and place it directly with the Company

Page 33: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 33

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Page 34: 20 steps of success

34 20 STEPS

STEP 16. WHO DO YOU KNOW?

The major principle of making a list of acquaintances is not to forget anybody. Your friends and relatives need knowledge about good nutrition and are looking for ways to improve their well being through good nutrition, lose weight and look good. You have to help them to fix their nutrition and lose weight. Your call can change their life.

Let’s make a list of acquaintances from the following sources:

Family, relatives

Old notebooks

Mobile phone address book

E-mail address book

Colleagues

Neighbors

Classmates, college mates

Guests at your wedding

Parents from your children’s school

Etc

HOMEWORK:

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TASK DATE

Keep working on your list all the time. You can put hundreds of names on that list.

Meanwhile don’t waste time and start when you have a list of 20-30 people

Page 35: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 35

LIST OF ACQUAINTANCES

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Page 36: 20 steps of success

36 20 STEPS

LIST OF ACQUAINTANCES

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Page 37: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 37

LIST OF ACQUAINTANCES

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Page 38: 20 steps of success

38 20 STEPS

STEP 17. HOW TO APPROACH YOUR ACQUAINTANCES

Discuss with your sponsor how to schedule meetings

Schedule the first several meetings by doing 3-way calls with your sponsor

Ask your sponsor for the text of a phone call

Conduct role games and learn how to talk on the phone

HOMEWORK:

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TASK DATE

Schedule meetings: the more, the better. Do it daily.

Page 39: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 39

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Page 40: 20 steps of success

40 20 STEPS

STEP 18. MEETING THE CUSTOMER

Get ready for the meeting. Ask your sponsor for materials on healthy breakfast, Wellness evaluation or any other method used by your sponsor

Participate in the meetings conducted by your sponsor

Analyze your list of acquaintances and decide together with your sponsor :

o Whom to visit at home

o Whom to invite to your place

o Whom to invite to Nutrition club or Weight Loss Challenge group

o Whom to call on the phone or Skype

If possible, conduct your first meetings together with your sponsor to get experience

During the meeting don’t forget to take referrals – ask who else needs help to improve nutrition and lose weight

Arrange a party at yours or your friends’ place and invite your friends, relatives and neighbors. At this party your sponsor (or you yourself) will introduce the audience to the concept of good nutrition and to our inner and outer nutrition products. At this meeting you can also introduce Nutrition Club, Weight Loss Challenge and Success University

HOMEWORK

If you do it faster – great! If your pace is slower – no problem. Move at your own pace.

Now you have implemented three major steps of the first stage:

You are using products and getting good results

You are helping other people to understand nutrition and get their own results. You have your first customers.

You have learned how to cover your program cost and also earn money

Make detailed notes of your meetings and then discuss them with your sponsor. That’s the only way to improve your knowledge and skills.

500

TASK DATE

Try to find 5 customers in the two weeks following your 500 vp order

Page 41: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 41

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Page 42: 20 steps of success

42 20 STEPS

STEP 19. CAPITALIZING ON YOUR SUCCESS!

The goals of the next stage:

Find 4-5 new customers and earn money

Provide the initial 5 customers with products for the 2nd month

Identify one person who wants to become a distributor and teach him/her to do the same. Follow this plan from Step 1. Now you can become sponsor for a new distributor yourself!!

Let’s summarize:

You need 500 vp for the initial 5 customers for their 2nd month

Another 500 vp are for the new 5 customers for their 1st month

So far you have created demand for 1,000 vp worth of products

You have developed 1 VIP Distributor (Senior Consultant) under you

N.B. Make sure you discuss with your sponsor a very important issue: how to follow up with your customers and help them achieve best results. Don’t forget: your customers need your support and attention to properly roll into the program.

Quality of customer service is our #1 priority.

HOMEWORK:

TASK DATE

Implement step 19. It can take days or weeks – be patient

Meet your sponsor for a profound customer follow-up training. Make sure your customers are happy.

Page 43: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 43

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Page 44: 20 steps of success

44 20 STEPS

STEP 20. SUCCESS BUILDER

Congratulations! You have done a great job and you now enjoy a growing number of customers and distributors and a growing income. You have created demand for 1,000 vp worth of products. If you place a 1,000 vp order in the Company, your discount and retail profit will be 42% (this discount is valid until the end of the current month. Beginning with next month, when placing orders for less that 1,000 vp, you will have 35% discount. For a permanent 42% discount, see the next step “Qualified Producer”).

Now you have enough products for yourself and your customers. Your volume continues to accumulate. And what is most important, you have become a coach and a sponsor yourself!

EXAMPLE OF 1,000 VP SUCCESS BUILDER ORDER

(US order not including handling, packaging, shipment and local taxes)

Program Products VP 42% Customer

price Retail profit

MY PROGRAM

Formula 1 – 3 Thermojetics original 50 g – 1 Aloe – 1 Formula 2 – 1 Protein powder - 1

165.20 101

Customer (9 programs)

Formula 1 – 2 Thermojetics original 50 g – 1 Aloe – 1

92.80x9 57x9 97x9 40x9

Total

Formula 1 - 21 Thermojetics original 50 g - 10 Aloe - 10 Formula 2 – 1 Protein powder - 1

1,000.40 614 873 360

1,000 VP is enough for 10 programs: one for yourself and 9 for the customers. You will be able not only to finance your own program (a very good one) but also earn more than $250.

HOMEWORK:

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TASK DATE

If you haven’t yet placed a 1,000 vp order at 42% discount, do it now!

Page 45: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 45

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Page 46: 20 steps of success

46 20 STEPS

NEXT STEP: QUALIFIED PRODUCER

Now it’s time to look again into the Basic part of our Marketing Plan.

To move up the Marketing Plan, accumulate on your ID 2,500 vp in three consecutive months and become Qualified Producer. This will give you:

Permanent 42% discount (retail profit)

7-17% wholesale profit from your distributors orders

You are approaching the prestigious Supervisor level

Distributors: wholesale profit

25% 35%

25%

42%

25% 35%

42%

Customers: retail profit

7-17%

ВЫ

17% 7%

DS VIP DS SB

DS – Distributor, VIP DS - VIP Distributor, SB – Success Builder, QP – Qualified Producer

42% QP

Qualified Producer profit chart

Page 47: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 47

GOALS: When do I want to qualify for ...........................................................................................

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Distributor

Senior Consultant (VIP Distributor)

25%

500 VP

35%

Supervisor

Qualified Producer

1000 VP

42%

2500 VP in 3 months

42%

4000 VP in 1 month (or 2500 x 2)

5000 VP in 3-12 months

50% Success Builder

BASIC LEVELS OF MARKETING PLAN

Page 48: 20 steps of success

48 20 STEPS

COMPLETING THE SUPERVISOR QUALIFICATION

Now that you’ve covered most of the road to Supervisor, let’s look again into the ways how to complete it: How to qualify:

Accumulate 5,000 vp in the period of 3-12 months. Only orders placed directly with the Company, are counted.

Accumulate 4,000 vp in one month.

Achieve 2,500 vp in each of the two consecutive months

Cumulative qualification

Each order placed directly with the Company on your ID, advances you towards your supervisor qualification. All your volume points are added up and as soon as you accumulate 5,000 vp, you are automatically upgraded to Supervisor and receive a pin and a diploma.

Do it at your own pace

You can complete your qualification based on the pace you chose. Now that you have implemented all the above steps, you are ready to achieve this important level of the Marketing Plan. It’s time to discover the next levels which will take you all the way up.

CONGRATULATIONS! YOU HAVE NOW BECOME SUPERVISOR!

Supervisor is a prestigious level of the Marketing Plan. Now you can enjoy the following advantages:

50% discount on products independent of the amount of the order

50% retail profit from customer orders

8-25% wholesale profit from distributor orders

5% Royalty earnings from 3 supervisor levels

Participation in Supervisor schools

Supervisor pin and diploma

Page 49: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 49

Page 50: 20 steps of success

50 20 STEPS

I

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AR

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UIL

D Y

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US

TO

ME

R A

ND

DIS

TR

IBU

TO

R O

RG

AN

IZA

TIO

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Page 51: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 51

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MY ORDERS

Page 52: 20 steps of success

52 20 STEPS

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MY CUSTOMERS

Page 53: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 53

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MY DISTRIBUTORS

Page 54: 20 steps of success

54 20 STEPS

IMPORTANT: MANAGING YOUR PRODUCT STOCK AND FINANCES By qualifying for Supervisor you have actually started your independent business. Here, like in any other business, it is very important to master the major principles of managing product stock and finances. It’s extremely important to avoid mistakes:

get bogged in debt

sell all the products, spend the money and lose all the working capital

give products to friends and relatives at less than full customer price

lend products to other distributors

lend money Here are the major principles which will help you to manage business properly and avoid mistakes:

Conduct an explicit daily account of business related expenses and profits

At the Supervisor level your profit should exceed your expenses. To achieve this you have to increase your profit and control expenses

Having sold a product, return the money into the turnover immediately – place a new product order at once

Build and keep a customer base of 30 active customers – it’s a foundation of a successful business

If you want to guarantee a $1,000 profit by the end of the month, place a 2,500 vp order in the first week of the month and develop a clear plan of selling those products by the end of the month. Re-stock your home warehouse at the beginning of next month. Try to create and keep 4,000 vp worth of products at your home warehouse. It may take several months, but nethertheless it should be your strategic goal.

If you don’t have a working capital yet, place a 500 vp order each Monday, sell it during the week and again renew your stock on Monday. It should become an unbreakable rule for you

If you expect expenses related to a trip to some training or event, plan everything in advance (entry ticket to the event, transportation, accomodation, etc) and don’t leave everything until the last minute.

Together with your sponsor analyze your financial situation and outline short-term and long-term financial goals.

Save money on an monthly basis. Without damaging your money turnover and product stock start putting aside some money each month

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Page 55: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 55

DATE INCOME DATE EXPENSE

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Page 56: 20 steps of success

56 20 STEPS

DATE INCOME DATE EXPENSE

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Page 57: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 57

DATE INCOME DATE EXPENSE

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Page 58: 20 steps of success

58 20 STEPS

CONCLUSION

You have now completed the initial 20 steps! You’ve got your first results from using our great products and can now help other people. You have become a Wellness coach for your customers and sponsor for your distributors. Use this plan to help your distributors to reach your level. You have earned your first income and started to build a foundation for your success. New accomplishments, interesting knowledge and discoveries await you. You will meet many interesting people who will inspire and lead you. You will acquire new friends and open the whole new world of Herbalife. Take part in the next Supervisor school, Leadership Weekend and Extravaganza. You will learn how to move up to the next levels of our Marketing Plan, how to build your organization and royalty check.

Your growing organization will be able to help many more people to achieve their dreams of good health and financial independence

Page 59: 20 steps of success

LEARN AND MASTER SKILLS. DISCUSS AND ANALYZE WITH YOUR SPONSOR.

20 STEPS 59

DATES AND QUALIFICATIONS FOR THE FORTHCOMING EVENTS

I AM PLANNING TO ATTEND

WHO ELSE I WOULD LIKE TO INVITE TO HOM AND STS ...............................................................................................................

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SUPERVISOR SCHOOL

LEADERSHIP SCHOOL

EXTRAVAGANZA

HERBALIFE OPPORTUNITY MEETING (HOM) AND BUSINESS SEMINAR (STS)

Page 60: 20 steps of success

60 20 STEPS