50 Ways To Attract More Visitors To Your Website

50 Things Your Website Needs to

Attract More Clients

YourWebSiteMarketingService.com

50 Things Your Website Needs

1. Social media invitations– Invite your visitors to find you on your favorite social media

sites

2. Professionally-designed logo or header– This is the first step to branding your site & make a first

impression

3. Easy to navigate– Make it easy for visitors to find information


4. Interaction & Comments– Invite visitors to comment & have conversations on your

blog

5. Social bookmarking– When someone book marks your site, it’s added to their

account where others can share, vote & read your content

6. Fresh & catchy content– Keep content recent & topical

– What voice do you write in?


7. Archives with clear keywords– Archives are directories of old content

– Use keywords to make it easy for readers to find older content

8. Search field– Make it easy for your readers to find older content

9. Inquiry form– Allows readers to ask you questions & keeps them

engaged in your business


10. FAQ page– Make the answers to your Frequently Asked Questions

very easy to understand

11. List of awards and/or recognitions– Gives you a boost of credibility

12.Media page– Tells the media about your business when they come

searching for an interview candidates


13.Competition – Get people involved– Run a contest; invite readers to share stories or videos

14. Top quality free downloads– Brand calendars, checklists or worksheets to drive traffic

to your site

15. Relationships with relevant industry professionals– Opportunities to leverage & grow your business

– Build your community one person at a time


16. Contributor content– Each guest blogger, interview & contributing author brings

their audience to you

17. Community involvement– Get involved in your community & share that on your

website

18. A newsletter– Make sure it provides a different value from the rest of

your website


19. Membership option– Members receive exclusive contents, products or services

20. Events– Events create relationships

– Consider webinars, chats & other events

21. Optimized sign up offer– Create a fabulous freebie to entice people to sign up for

your newsletter


22. Mobile app– Offer for free or charge for it & add it to your product

catalog

23. Testimonials– Mini sales pitches from satisfied clients can sway new

clients to hire you

24. Social media widgets– Display your activity on your favorite sites


25. Newsfeed– Display latest industry news on your website

26. Webinars– Provide teaching opportunities to your clients & prospects

27. Great headlines for everything– Compelling & relevant headlines pull your prospect into the

content

– Practice writing headlines & track which ones have best results


28. Effective calls to action– Tell your visitors what to do next & guide them

29. Have you written a book?– Promote it on your site & build your credibility

30. Have you been featured on the news?– Add the news logo to your website & build your credibility


31. Do you have credentials?– Include them in the form of a biography or on your About

page

32. Clear brand– Use your colors, logo, header, buttons, graphics & voice to

build your brand

33. Obvious target market– Create your idea prospect & tailor your website to appeal

to that prospect


34. About page– Include information about your company’s mission &

vision, a bio & company history

35. Contact page– Include name, phone numbers, email & physical address

36. Video & audio welcome– People like to put a face & voice to a name

– Use video & audio in your content or on your landing pages


37. A way for people to give money– Placing a donation link to a cause on your site shows that

you’re socially aware & consumers respond to that

38. Unique Selling Proposition (USP)– What makes you different?

– Integrate your USP into your content, voice & branding

39. RSS feed– Allows readers to subscribe to your site using feed readers

such as Feedly


40. New Products / Services– Create a steady stream of new products or services

– Make a launch plan so you can promote these on a regular basis

41. Search Engine Optimization (SEO)– The strategy of driving traffic to your site

– Every single page should be optimized

42. Analytics– Tracks activity of every visitor to your site


43. Relevant & strong outbound links– Choose complimentary sites with whom you have a

realtionship

44. Controversial content– Share your opinion

– Engage conversation & drive traffic to your site

45. Headshot photo– Show your customers what you look like


46. Promotional offer– Firesales, new product launches, seasonal or holidays

47. Referral or affiliate program– Reward those people who send new customers to you with

money, discounts or exclusive add-ons

48. Security– Protect your customers’ information by using secure

shopping carts & payment methods


49. Fast load times– People are impatient & will click away if your site takes too

long to load

– Invest in a good web host & monitor the size of your graphics

50. Visual interest– Work with a designer to get an attractive & balanced site

Start with a few of these changes &

gradually implement more

Your Business Takeaway:

• Pick a few of the 50 and implement them.

• Once you see progress, target more of these 50!

• Any questions? Get in touch with us.

• Lots of new clients are waiting to find YOU.

YourWebSiteMarketingService.cominfo@yourwebsitemarketingservice.com

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50 Ways To Attract More Visitors To Your Website