53  Ways  to  Engage  via  Social  Media  

Jane6e  Toral  h6p://www.e-­‐commercephilippines.com  

Why  Engage?  

•  Greet  contacts  on  their  special  days.  Personalize  /  add  depth  to  the  relaEonship.  

•  Subtle  promoEon  –  Share  what  you  are  doing  that  gives  a  glimpse  of  your  profession.  •  E.g.  “Giving  a  social  media  talk.”  

•  Security  –  E.g.  Let  selected  people  know  what  you  are  up  to  especially  when  traveling  to  foreign  places.  

•  Build  your  influence  –  The  more  people  engage  with  your  content,  your  influence  also  increases.  Useful  in  business  or  current  /  future  profession.  

6  Ways  to  Engage  via  LinkedIn  •  Keep  your  profile  updated.  

•  Give  recommendaEons.  •  ParEcipate  in  Group  discussions.  (or  create  one)  

•  Give  tesEmonials.  •  Add  applicaEons  (events,  Slideshare,  Bloglink,  Tweets,  etc.)  

•  Reply  to  interesEng  status  updates.  

7  Ways  to  Engage  via  Facebook  Profile  

•  Post  and  Reply  to  status,  photos,  videos,  links  updates  

•  Like  an  arEcle  or  share  links  (useful  or  odd)  

•  ParEcipate  in  Groups  •  ParEcipate  in  Pages  •  Join  Events  •  Chat  with  peers  and  greet  

on  special  occasion.  •  Create  a  Facebook  Page  

for  your  Brand.  

4  Ways  to  Engage  via  Foursquare  •  Check  in  /  Share  what  you  are  doing  with  photo.  (let  others  know  what  you  like  or  doing  in  that  place.)  

•  Share  a  Ep  (be6er  if  with  link  to  your  blog  post)  

•  Follow  /  Create  a  List  (add  your  favorite  spots  and  Eps  to  other  visitors.)  

•  Follow  /  Create  a  Foursquare  Page  for  Brands  or  PersonaliEes.  

7  Ways  to  Engage  via  Twi6er  •  Reply  to  or  post  an  opinion  

and  interact.  •  Tweet  snippets  from  event  

talks  and  books.  •  Answer  /  ask  quesEons.  •  Join  /  organize  meet-­‐ups  •  Retweet  other  interesEng  

tweets.  (I  use  Klout  and  Paper.li  to  scan  tweets.)  

•  Follow  or  create  list  to  filter  connecEons  and  content.  

•  Recognize  followers  who  reply  to  your  tweets  or  retweets.  

3  Ways  to  Engage  via  Flickr  

•  Share  photo  sets  from  events,  places,  occasions.  Describe  photo  and  tag  people.  

•  Join  Groups.  Comment  on  photos  and  share  via  blog.  

•  Use  apps  to  share  and  get  photos  (E.g.  Share  photos  via  Tumblr  or  blogs.  Photos  from  Foursquare  check-­‐in)  

3  Ways  to  Engage  via  YouTube  

•  Upload  interesEng  videos  (tutorials,  talks,  performance,  1-­‐minute,  funny  stuff)  

•  Subscribe,  like,  and  comment  on  other  videos.  

•  Share  interesEng  videos  through  your  social  network.  

6  Ways  to  Engage  via  Blogs  •  Comment  on  blogs  (create  profiles  

in  Wordpress,  Blogger,  Tumblr  and  use  your  id.)  

•  Share  interesEng  content.  (I  use  Tumblr  for  photos,  Wordpress  for  hobbies,  and  Blogger  for  work  related  stuff)  

•  React  on  other  blog  post  by  blogging  about  it.  

•  Join  wriEng  projects,  blogger  contest  and  promoEons.  

•  A6end  blogger  events  and  meet-­‐ups.  

•  Connect  with  fellow  bloggers  via  social  media  (Facebook  Group,  Twi6er,  etc.)  

3  Ways  to  Engage  via  Instagram  

•  Like  and  comment  on  other  photos.  

•  Use  Instagram  ediEng  tools  to  make  your  photo  standout  and  share.  

•  Share  your  photos  (also    to  Twi6er)  with  catchy  descripEon.  Use  hashtags  for  themaEc  groupings  with  others.    

6  Ways  to  Engage  via  Facebook  Page  

•  Status  updates  (sharing  or  asking)  

•  Photos  /  videos  (group  or  interesEng  stuff)  

•  Links  (useful  or  odd)  •  Minimal  replicaEon  of  

your  profile  page.  •  Organize  offline  and  

online  acEviEes.  •  Recognize  your  acEve  

followers.  

4  Ways  to  Engage  via  Google+  

•  Use  Circles  to  group  your  contacts.  Share  your  circles  with  others.  

•  Reply  to  and  post  interesEng  content  (status,  photos,  links).  Share  if  others  can  benefit  from  it.  

•  Join  acEve  Hangouts  and  interact.  

•  Create  Google+  Page  for  your  brand.  

4  Ways  to  Engage  via  Quora  

•  Follow  influencers  and  topic  of  interest.  

•  Reply  and  thank  useful  content  or  comments  posted.  

•  Post  quesEons  and  be  ready  to  interact.  

•  Create  topic  that  revolves  around  your  brand.  

Manage  your  Social  Media  AcEvity  

•  Have  a  plan  on  what  you  intend  to  disseminate.  – What  do  you  intend  to  achieve?  

•  Allot  Eme  for  interacEon.  

•  Have  a  balance  of  sharing  own  content  and  done  by  others.  

•  Monitor  your  performance.  

Let’s  connect  

h6p://twi6er.com/digitalfilipino