75 Marketing Tips Every New Marketer Need To Know

EVERY NEW MARKETER

NEEDS TO KNOW

Brought To You By :

Android Marketing Loophole

http://androidloophole.blogspot.com/

75 Marketing Ideas Every New Marketer Needs To Know

Page 2 of 17

Copyright 2012. All Rights Reserved.


Page 3 of 17



Page 4 of 17


Legal Disclaimer

While every attempt has been made to ensure that the information presented here is

correct, the contents herein are a reflection of the views of the author and are meant for

educational and informational purposes only. All links are for information purposes only

and are not warranted for content, accuracy or any other implied or explicit purpose.

No guarantees whatsoever, be it fiduciary or in terms of any guaranteed results are made,

and as always competent legal, accounting, tax and other professional consultation should

be sought where needed.

The author shall in no event be held liable for any loss or other damages, including but

not limited to special, incidental, consequential or other damages.


Page 5 of 17


1. Don’t try to be all things to all people. When it comes to defining your target

market, the more specific you are, the better. One of the biggest mistakes is trying

to please everyone. In the end it’s an impossible task – and all you end up doing is

not truly pleasing anyone. So choose a very targeted audience and work on

offering them EXACTLY what they want. You can always branch out later to

other customers with similar interests.

2. Surround yourself with highly effective people. The people around you have a

huge influence on your business. If they are supportive, dedicated individuals who

are willing to help you work toward your business goals you will be significantly

more likely to succeed. Remember, anyone who is not helping your success is

hindering it. So cut off contact with those people early on to avoid the distraction

they bring.

3. Don’t try and do it all yourself. Although you may be on a tight budget, you

have to be realistic about where your strengths lie. Are you a great software

developer but can’t write a sales letter? Are you an expert at graphics but don’t

know how to use them to build a web page? Be honest about what you’re good at

and let someone else take care of the rest. Although it may cost you a little bit of

money, in the end it will save you a lot of time. And when it comes to online

business, the faster you can get things done the better. After all, a half finished

project is not earning you anything!

4. Aim for progress not perfection. It’s human nature to want things to be perfect

before we introduce them to the world. The thought of creating a site that isn’t as

good as it can be makes most of us feel like we’re failing. But in reality, your

customers will never notice. They don’t know what your ultimate vision is, so

they don’t know what hasn’t been done yet. Instead of obsessing over the details,

aim for progress over perfection. Keep your business moving forward and as you

go you’ll learn, change and grow.

5. Don’t be afraid of a crowded niche. Where there are lots of competitors, there is

lots of money! So don’t automatically assume you shouldn’t enter a niche just

because it is crowded. Instead, look for areas where you can improve on what

your competitors are doing. Do they undeserve a section of the market? That’s a

great opportunity for you. Remember, their weaknesses can be your strengths.

Many great businesses were built on this strategy!

6. Join a mastermind group. If you’re not familiar with the concept of mastermind

groups, now is the time to learn. The term was originally coined by Napoleon Hill

in the early 1900’s. He studied a group of men that included Andrew Carnegie,

Henry Ford and Thomas Edison. They would meet and discuss their businesses

and how they could improve them. This little “think tank” was the basis for many

of the successes these men realized throughout their careers. By finding

likeminded people and creating your own mastermind group, you too can take


Page 6 of 17


advantage of having a sounding board for your ideas. You may be amazed at how

much such a group can help you to build your business!

7. Start gathering contact info from day one. The marketing gurus have said it

until they are blue in the face – “the money is in the list”. Yet many new online

marketers fail to take this advice and instead spend unbelievable amounts of time

on tactics that bring them a few dollars here and there but do nothing to build their

business for the long term. Whatever you do, start building a list of interested

prospects in your niche(s) from the very beginning. Give them something they

will find valuable in exchange for their address. Then follow up with them

regularly to keep them interested and get them buying! This list will be worth far

more to you than any other piece of your business.

8. Train your prospects to consume. There is a fine line between giving away

enough information that you grab the attention of your potential customers – and

giving away so much that they expect to get everything for free. It’s important

that you train your prospects to buy from you early on in your relationship with

them. Start the process by selling low priced items – such as $7 reports or $10

audio recordings – and then encourage them to progressively spend more. Giving

away everything except your most expensive items will only continue to bring

freebie seekers to your business and will severely hurt your bottom line.

9. Have a strong sales funnel. The concept of a sales funnel refers to how you

organize your products and services. Picture a funnel with the wide end at the top.

This symbolizes how you bring prospects in to your business using free methods.

As you move down the funnel it gets progressively smaller. At each step along the

way your products become increasingly more expensive. Of course, you also get

fewer of your customers who take the offer. But the end result is that you funnel

your best customers through to your highest ticket item such as your coaching

program, home study course, consulting services, live event or a similarly priced

product.

10. Don’t be afraid to use other people’s content. Private label rights (PLR) content

is a way of purchasing articles, ebooks, special reports and software that you can

use as your own. Because it’s sold to multiple people it’s much more affordable

than having someone create the content just for you. And it’s available to start

using immediately so you don’t spend months trying to do it all yourself. Use

PLR as content for your website, blog and newsletter. Give it away to build your

list. Or sell it alone or as part of another product you offer. The possibilities are

endless!

11. Know who your competitors are and what they’re doing. Every business has

competitors. Although they may not be immediately obvious to you, they are

there. Let’s say for example that you sell a brand new type of drink that is unlike

anything else currently available. Although no one else is providing the exact

same thing, you competitors include all of the other companies that make drinks


Page 7 of 17


including soft drinks, flavored waters, juices… you get the idea. Knowing what

all of your competitors are up to is one of the best ways to stay ahead of them. A

great tool for monitoring them is Google Alerts, http://www.google.com/alerts

12. FOCUS. A great acronym for the word focus is Follow One Course Until

Successful. One of the biggest reasons new online business owners fail is because

they try to spread themselves too thin. Instead of putting all of their time and

energy into the success of one project, they jump between ideas and keep chasing

“the next big thing”. If you find yourself doing this, make it a goal to choose only

one of your projects and focus exclusively on it for the next 3 months. You’ll be

amazed by the results you get when you FOCUS.

13. Avoid analysis paralysis. A lot of new online marketers fall into the “analysis

paralysis” trap. That is, they spend all of their time analyzing things – their

market, competition, target audience – and they never actually get anything done.

Although it’s important to understand these key elements of your business, you

have to use the information you gather to actually make decisions and move on to

the next phase of your business development – creating products and selling

them!

14. Know what your target audience is most willing to pay for. Remember, this is

a business. And in order to be successful in business you have to find people who

are willing to pay you for products or services. Before making any offers to your

target audience, take some time to understand what their pain is and how they

want it to be solved. In most cases, people are looking for the easy way out. So

they may pay you $20 for an ebook that tells them how to solve the problem

themself. Or $200 to solve it for them. It’s pretty obvious where the real money is

in that situation!

15. Choose only one or two ―gurus‖ and follow their advice. There is no shortage

of information online about how to make money. Sometimes it can be downright

overwhelming. Instead of wasting time trying to weed through everything, focus

your attention on only one or two people that you feel offer advice that is most

applicable to your business. Buy only their products that you intend to put to use

and then get started applying what you’ve learned.

16. Don’t assume you have to know everything before you can get started. You

will never learn everything there is to know about Internet Marketing. It changes

so fast that you could keep studying forever and always be learning something

new. So don’t waste your time trying to know everything before you get started

building your business. Your goal should be to learn something and then take a

step forward. Act on the new information and put it to use instead of just filing it

away for another day. You’re bound to have some failures, but the real world

education you’ll gain from actually putting the techniques into practice will be

invaluable to your success.


Page 8 of 17


17. Spend time building relationships. The old adage “it’s not what you know but

who you know” is very true in the online marketing world. It takes time to create

your inner circle of friends and partners, so don’t feel you have to wait until your

business is up and running. Start looking for likeminded people in the forums you

visit, at events you attend and even by commenting on their blogs. Remember,

every person you form a relationship with is one more person who can help you

grow your business by promoting it for you, giving you advice, recommending

your products to their friends and introducing you to other people that you can

add to your inner circle.

18. If at all possible, attend a live event. They are not cheap, but live events are one

of the best ways to kick start your online business. Not only will you learn a lot of

valuable information and be able to ask questions about it, but you’ll also meet a

wide variety of people. A lot of partnerships and joint ventures are formed at

these events – and it’s not just the big guns that are benefiting. Even if you can

plan to attend just one event a year, your business will move forward in leaps and

bounds.

19. Focus on mastering one promotions technique at a time. Instead of spending

time on all the different types of online promotion, pick only one or two and get

really good at them. Learn everything you can and work on testing, tracking and

perfecting your technique. Then once you’ve done that you can move on to try

other things and expand your promotional efforts. Doing this will help you focus

and learn exactly what works to promote your business. Otherwise you may find

yourself spinning your wheels and never really being successful with any

marketing techniques.

20. Know when it’s time to walk away. Not every project is destined to be a

success. You may give something your all and yet it fails to find its place in the

market. If this happens you have to be willing to cut your losses and move on. A

bigger and better project is waiting for you!

21. Fail quickly. Everyone fails at some point. That’s just a fact of life. So if you’re

working on a project that you’re unsure about, the faster you get it done, the faster

you’ll be able to see whether it’s a failure or a success. Nothing is worse than

spending six months on a project and then finding out it’s not going to work.

22. Get it done. No matter how much time and energy you are putting in to your

online business, if you’re not producing results then you’re not getting anywhere.

Instead of jumping around between different projects, focus on just one and GET

IT DONE. Whether that’s finishing a giveaway report that will build your list or

finalizing your coaching program – you can’t make money with something that is

“almost done” or “going to be done soon”.

23. Know who your competitors are. Every business has competitors. Even if you

think you have a truly unique idea that no one else has thought of, you still have


Page 9 of 17


competitors. Be sure that you know who these people are and how potential

customers perceive them. Doing a detailed analysis of them – including buying

their products or using their services – can give you invaluable information when

developing your own business. Use your findings to position your company as a

better alternative.

24. Clearly define your goals. If you were taking a cross country road trip, you

wouldn’t set off with no plan on how you were going to get there. The same is

true when you are starting an online business! Unless you know where you’re

going, you’ll never get there. So before you jump in with both feet and lots of

enthusiasm, take some time to clearly define your short and long term goals. What

do you hope to achieve in the next 3 months? 6 months? 24 months? Print these

out and keep them where you can see them every day to keep yourself on track to

achieving them.

25. Treat it like a business. Just because you work online doesn’t mean you can

sleep until noon and expect to see the money flowing in. If you want to have a

business, you have to treat it like a business. This includes holding somewhat

regular hours during which you don’t let other distractions take you away from

getting your work done.

26. Whenever you get sidetracked, look at your goals list. Keeping a printout of

your short and long term goals beside your computer is a great way to keep

yourself on track. Whenever you find your attention wandering, review what it is

that you plan to accomplish. Then quickly write down three things that you must

achieve that day in order to take the next step toward making your goals a reality.

Commit yourself to getting done this short to do list immediately before allowing

your attention to wander elsewhere.

27. Make it a goal to see progress in your business every day. It is always easier to

put things off until tomorrow. We convince ourselves that we have lots of time to

get things done so there is no point in rushing. But what usually happens is that

months go by and there is no actual progress made. Don’t let this happen to you!

Make it a goal to see some progress in your business every day. This could be at

least one new mailing list subscriber, one new joint venture partner, the

completion of a product or anything else that will take your business a step closer

to success.

28. Get everything set up properly in the beginning. Although you don’t have to

have all of your systems in place before beginning to market your business, make

sure that the systems you do set up are chosen because they will meet your needs

for the long term. Although it may be tempting to choose a free mailing list

provider, you will find yourself having to do a time consuming and frustrating

switch to a paid service once your list starts to grow. Avoid these types of

situations and you’ll waste less time redoing work you’ve already done.


Page 10 of 17


29. Learn how to manage your time. Working at home alone can be difficult.

Staying focused and motivated is a challenge for even the most disciplined

individuals. If you find you’re having a hard time managing your time you may

need to find some good resources that will give you time management tips and

techniques. Learning this important skill early on in your entrepreneurial venture

can reap huge rewards in the long run.

30. Find a hungry niche market — BEFORE you decide what to sell. A lot of

online entrepreneurs come up with what they think is a great idea and then go in

search of a market. This is the hard way of doing things! A better approach is to

find a group of customers who have a specific need and then develop a solution

for them. By providing exactly what they’re looking for you’ll have a much easier

time selling to them and in the process will most likely discover many other

products they’re interested in buying as well.

31. Don’t skimp on the sales copy. Hiring a professional copywriter to write your

copy is a business expensive that will pay you back many times over. But if it’s

an impossibility to find the money to pay a professional, at least enlist the help of

everyone you can. Start by writing the first draft as best as you can and then

getting friends, colleagues and potential customers to look over it and give

feedback. There are several copywriting forums where you can even request a

critique of your copy. A great one to check out is the Copywriters Board at

http://www.copywritersboard.com/

32. Have a professional looking web site. You would think this goes without saying.

Yet a lot of people still get started by putting together a horrible looking site that

makes them look unprofessional. Website templates are so cheap nowadays (you

can get a professional one for less than $50 and there are lots of great looking

ones for around $30) that there is no excuse. If you don’t know how to add your

content to the template visit http://www.scriptlance.com and find a freelancer who

can do it for you. Overall you’ll spend less than $100 and you’ll start your online

business making a great first impression.

33. Don’t worry whether everyone likes you. Business is not a popularity contest.

So instead of focusing your energy on trying to be all things to all people, find a

group of customers that you can relate to – and who can relate to you – and work

on developing a relationship with them. A lot of businesses have become

successful because they took a controversial approach. It won’t appeal to

everyone, but the people it does appeal to will often become fiercely loyal.

34. Sell your own products. The real money to be made online comes from selling

your own products. If you’re not a strong writer or programmer you can outsource

this to a freelancer or use Private Label Rights (PLR) content. The more related

products you can create, the better chance you’ll have of offering something that

your potential customers want. So look for ways to create your content quickly

(without sacrificing quality of course) and expand your product line.

http://www.scriptlance.com/


Page 11 of 17


35. Look at every customer and member of your list as someone who can help

you build your business. Sometimes all you have to do is ask! By coming right

out and requesting that they mention you to people they know, many will. If you

take the time to see them as marketing partners and give them the tools and

training to promote your site, you’ll be surprised how many of them do. A great

example of this is to ask for a referral a few days after a potential customer

downloads your free report. Presumably they’ll have read it and liked it, so by

encouraging them to spread the word to others you can gain a lot of exposure.

36. Collect testimonials as you go. Testimonials are a very powerful tool for

building your credibility. Whenever someone sends you an email with nice

comments on your newsletter, blog, product, etc. be sure to ask them for their

permission to use it. These can be a great addition to your web site, marketing

materials and even press releases. When others see that you have satisfied

customers they’ll be more likely to follow their lead and trust you enough to make

a purchase.

37. Focus on the core of your business, and add the extras later. A lot of new

Internet Marketers are so focused on getting their entire business set up before

launching that they waste a lot of valuable time. If you’re just starting out and

plan to use a giveaway report to build your list, get that done first. Create a simple

squeeze page and start getting the word out there about what you’re offering. You

may not have a plan for exactly what you’ll do with the list you build, but at least

you’ll be building a list while you figure out what comes next. When your first

product is done you’ll then have a group of interested people to start selling to.

38. Become known as THE expert in your field. It can take a while to establish

yourself as an expert, but making this a goal from the very beginning will help

you achieve a greater level of success in the long run. Even if you are not

currently an “expert”, you can position your site as an authority on the subject and

work at making it the premier online destination for information on that topic.

Doing so will ensure that when people are looking for information on a topic

related to your industry, that they’ll come to you first.

39. Set up multiple streams of income. There are two ways to have multiple streams

of income. The first is to be involved in several different niches. That way if one

stops producing an income, you have others to keep you going. The other way is

to have multiple streams within the same niche. For example you may make

money from selling several different products within the niche as well as

promoting related affiliate programs. By far the most successful business model is

to do both of these at once.

40. Personalize the experience for your customers. The Internet is a very

impersonal medium much of the time. That’s why customers respond very well

when you take the time to personalize your approach to them specifically


Page 12 of 17


whenever possible. You can do this by segmenting your list, using their name

when you email them, sending them offers that are related to something else

they’ve purchased in the past and even giving them a way to send you comments

or feedback such as through your blog. The more they feel that you are talking

directly to them, the more they’ll trust you and want to buy from you.

41. Learn to work smarter, not harder. Always be on the lookout for ways that you

can get more done with less work. One of the best ways is to use the help of

others to accomplish things. This can be freelancers who create content for you, a

Virtual Assistant (VA) who handles your customer service emails and even a

Joint Venture (JV) broker who arranges your marketing initiatives. As the person

who is overseeing everything you can get a lot in a short amount of time.

42. Always be on the lookout for new ideas and techniques. Some of the most

successful businesses ever have been a result of taking techniques that worked

well in one industry and applying them to an unrelated industry. Taking the time

to study why businesses are successful can give you a lot of great ideas to apply to

your online ventures.

43. Make sure your customer service is outstanding. Treat people how you would

want to be treated and you’ll create a loyal following of customers that buys

everything you sell. Don’t and you’ll scare away your customers so fast it will

make your head spin. It doesn’t take a lot to impress most online shoppers.

Answer your email in a timely manner, be friendly, do what you promise you will

and always look for ways to do a little bit extra for them. It really is as simple as

that. You don’t need expensive software or a team of employees - just some

common sense and a willingness to treat people well. The customer may not

always be right, but they do always have a right to be treated well.

44. Have a strong backend and upsell process. Too many businesses focus on

making a one-time sale. But the fact is that the first sale is the most expensive to

get. After that, a satisfied customer will keep buying from you and it doesn’t cost

you anything to market to them. Use this to your advantage and have a complete

product line that includes backend and upsell products. Offering these to

customers takes very little work on your part, but could mean the difference

between making one sale to a customer and making several.

45. Have a USP. Every business needs a unique selling proposition (USP). This is a

one sentence statement that sums up what it is that makes you different from your

competitors. To write yours, start by thinking what position you are taking in the

market that no one else has taken. There must be SOMETHING that sets you

apart – and that is what you need to communicate to your potential customers.

Don’t assume they’ll read your sales letter or marketing materials to find out what

makes you unique. Tell them upfront and grab their attention so they feel

compelled to learn more.


Page 13 of 17


46. Remove the risk of doing business with you. Customers are naturally skeptical

the first time they make a purchase from someone. So give them a great risk-free

guarantee so that they know they can purchase without fear. A great trick that has

worked very well in many industries is a “better than risk free guarantee”. If the

customer is not completely satisfied they can have a refund and get an added

bonus as a way of thanking them for at least checking out the offer.

47. See your unsatisfied customers as potential long-term customers. Every

marketer who gets a refund request or complaint from a customer immediately

assumes they have lost that customer forever and will no doubt be on the

receiving end of some bad word of mouth. But often that is not the case. In fact an

unhappy customer can become very loyal if they’re treated right. Give them

outstanding customer service and in many cases they’ll appreciate the extra effort

enough to purchase from you again.

48. Spend time working on your conversion rate. The average website has a

conversion rate between 1% and 2%. That means that 98% - 99% of everyone

who visits your site leaves without taking action. That’s a huge number of

potential customers that have walked away and may never be seen again. Spend

some time studying what others in your industry are doing and try implementing

some of their ideas on your site. Track everything and see what improves your

conversion rate. Over time you will gradually increase the percentage of visitors

who buy.

49. Ask your prospects what they want. A lot of online marketers think that

because they are a member of their target audience, they know exactly what their

potential customers want. But all too often they don’t hit the mark. So instead of

guessing – ASK your prospects. You can do this in the forums, on your squeeze

page by adding a couple of questions, as part of your blog or newsletter, you can

even have an exit popup when people are leaving your site without taking action.

By finding out what it is that they are looking for you can give them exactly what

they want.

50. Gather site stats from day one. If you don’t know what your site visitors are

doing when they visit your site, it is nearly impossible to make changes to

improve it. So from the very first day you put up your web site, be sure you’re

tracking your visitors. A great option is Google Analytics

http://www.google.com/analytics. It won’t cost you anything and it provides all of

the statistics you need to see who is visiting your site, where they came from, how

long they stay and what they do while they were there.

51. Find out who already has a relationship with the prospects you want to sell

to. There are already other businesses that are selling products and services to the

people you want to be selling to. By determining who these businesses are, you

can think of ways to work together on a Joint Venture (JV) that will benefit both

http://www.google.com/analytics


Page 14 of 17


of you. Approach them with an idea that will help them make more money or

grow their list and you will definitely get their attention.

52. Know where you can afford to scrimp – and where you have to splurge. There are a lot of low cost and no cost ways to get things done online. In fact you

could most likely get all of the tools you need to put together an e-commerce

website without having to spend a dime. But the problem is that these tools are

not robust enough to handle a growing business. Instead of always looking for the

cheapest option, decide what elements of your business need to be able to grow

with you. Then splurge and spend a little extra to get the right tools the first time.

53. Don’t worry about the size of your list. You are better to have a list of 1,000

loyal readers than 10,000 who rarely ever open your emails. After all, if they

don’t open message from you they can’t buy what you are selling. When it comes

to building a list, the focus should be on QUALITY over QUANTITY. One of the

best ways to do this is to build a list of paying customers. Even if all you are

selling is a $7 report, you’ll be able to see who is willing to spend money with

you and who is not. Paying customers are significantly more likely to buy again,

so having a list like this is worth it’s weight in gold!

54. Know the legalities of owning an online business. Just because your business is

online does not mean that you do not have to abide by the business laws of your

country. Ensure that you know what your obligations are legally including the tax

laws in your area. Other areas that often cause a problem for new online business

owners are copyright laws and how you express the potential earnings visitors to

your site can make. Take the time to learn about these areas to avoid any

problems. A great resource is Internet attorney Bob Silber at

http://www.bobsilberletter.com/

55. Don’t think the only thing online marketers sell is products to other online

marketers. In your research on how to build a successful online business you’ve

probably noticed just how many people are in the business of selling to other

online marketers. But don’t be fooled into thinking this is the only way people are

making money online. In fact, it’s probably not even the best. There are a lot of

entrepreneurs who are quietly making a lot of money selling products and services

to niches outside of Internet Marketing. Finding your own niche(s) is important to

creating a lasting business with fewer competitors.

56. When possible, do it for someone instead of just telling them how. People will

always opt for the solution that does it for them over the one that shows them how

to do it themselves. If your business is in an industry where you can offer a

complete solution it would be a good idea to test whether this type of offer would

be in demand. Sometimes just polling your potential customers is all it takes to

tell whether it is something they would be willing to pay for.

http://www.bobsilberletter.com/


Page 15 of 17


57. Brand yourself and what you do. People are more likely to remember brands

because they are short, sweet and to the point. Stick in the minds of your

customers by creating your own brand. Use a motto, slogan, nickname or logo

that they can associate with you. Then use that in every piece of marketing you

release, whenever you post in the forums and as part of your web site and blog.

58. Add a personal touch. A lot of people who start in online marketing assume that

their customers are looking for an autonomous relationship. WRONG! The online

companies that provide a personal touch and put humans behind their site, are the

ones who see the greatest success. So don’t be afraid to put up your picture, tell

people a little about yourself and your family and be approachable and accessible

by email or (even better) by phone. All of these personal touches will let potential

customers know that there is a real person behind your business and as they get to

know and like you they’ll feel more comfortable giving you their money.

59. Have the mindset that you WILL succeed. Too many people do not believe

they are worthy of succeeding. If you don’t believe in yourself, who will? Give

yourself credit and truly believe that you have as much right as the next person to

be successful. This positive mindset will take you far!

60. Look for ways to work with your competition. Working with your competitors

is known as “co-opertition”. Just because another business offers a competing

product does not mean you cannot find ways to work together. Look for Joint

Venture (JV) opportunities that can benefit both of you. If you have a good idea

that will make everyone money then they will be willing to at least hear you out.

61. Document everything you do. By keeping detailed notes of what you’ve done

you will have a roadmap for how to repeat it in the future on your next project.

Even if something you tried was a failure be sure to document exactly what you

did and why it didn’t work. Sometimes knowing what doesn’t work can be as

valuable to the growth of your business as knowing what does work!

62. Remember, it’s all about speed. Right now there are probably several other

entrepreneurs with the same ideas as you. And with the low barriers to entry on

the Internet, they just might beat you to it. Don’t let this happen. Once you have a

solid idea in place work quickly to get it done. Don’t spin your wheels for months

doing research, learning about online marketing, developing your product.

Research should only take about a week and if it still looks like a good idea then

start moving forward. Outsource whatever you cannot do yourself and move

quickly to get the project finished. The faster you get it done, the faster you’ll be

making money!

63. Educate your customers instead of always trying to sell them. A hard sell

approach does not work in many industries – especially outside of the Internet

Marketing niche. So instead of always trying to sell your prospects, work on

educating them about what you sell and why they need it. If you help them to see


Page 16 of 17


that what you offer would add value to their life or alleviate a pain they have then

they’ll naturally draw the conclusion that they need to buy what you are selling.

64. Don’t be afraid to fail. Sometimes in life things don’t work out like we hope

they will. But if you never take a risk and try something new you will never have

the opportunity to win big. As Wayne Gretzkey once said, “100% of the shots you

don’t take, don’t go in”. So instead of worrying about whether something will be

a failure, go ahead and jump in with both feet. It just may be the best decision you

ever made!

65. Spend time in the forums. Forums are a great way to meet people online.

Whether it’s an Internet Marketing forum where you meet potential partners or a

niche focused forum where you are marketing to potential customers, they are a

great way to get your name out there. Even though the conversations are usually

informal, be sure to always conduct yourself professionally. People are watching

and will be forming opinions about you based on the things you say.

66. Offer a free newsletter. Although newsletters have become more work with

spam filters and overloaded inboxes, this technique is far from dead! A well

thought out, interesting newsletter is a great way to get attention from customers,

potential partners and even the media. Just be sure that you are not publishing one

big ad every time. Providing good quality content that informs, interests and

entertains people will keep them reading. Then you can add in appropriate ads

that are related to the content and see a much greater percentage of people buy.

67. Give people a reason to visit your website. Use your website as an educational

tool. Offer something that is valuable, clever and fun like games, coupons,

educational materials written by experts or valuable tips that change each month.

The important thing to remember is that fresh content will attract readers and

studies show that the more often they visit your site, the more money they will

spend with you.

68. Brand your expertise and share it with others. One of the most effective ways

to get your web site recognized is to share your expertise. Find a unique way to

distribute your knowledge and expertise about specific subjects. Offer to serve as

an authority on whatever subject you are comfortable discussing. This can include

holding teleseminars, writing articles for others to publish and even authoring

special reports that others can giveaway.

69. Network, network, network. Make it a priority to always be expanding your

network. Whenever you make a new contact, ask them for referrals to other

prospects or partners. Once you have the information enter it into your database

and be sure to follow up later. Remember that every new person with whom you

form a relationship can help to get the word out about your web site.


Page 17 of 17


70. Keep in touch with your network. The networking is just the first step. After

that you have to work on building relationships. People generally have short

memories, so you should always follow up after your initial contact and then stay

in touch with your network on a regular basis. If you let more than a month go by

without making contact they may forget that you exist. A simple email or quick

phone call is all it takes to make sure they remember you. That way when

potential opportunities come up to work together; you will be top of mind!

71. Be present in the lives of your customers and potential customers. Make

yourself stand out among the competition. Send holiday greetings or ask clients to

write down their birthdates so you can send them a card. You could even send

them a free gift on their special day or give them a discount. There are plenty of

ways to make your customer feel as if you are genuinely interested in maintaining

the relationship you have built with them.

72. Be willing to give without expecting anything in return. Whether it is advice to

someone in your network or a little guidance for a potential customer, giving a bit

of your time can be a great way to build your business. It will come back to you

later when that person remembers how willing to help you were and wants to do

the same in return.

73. Spend time on the tasks that have the biggest impact on your business. Too

many online marketers spend days at a time focusing on small, mundane little

tasks that have very little impact on their bottom line. It makes no sense to spend

days making “tweaks” to your web site copy when you don’t even have your first

product ready for sale yet! Focus on getting done the tasks that will bring in the

money before worrying about anything else.

74. Always focus on the benefits, not the features. Sure your new software may do

100 different things. But the reality is that potential customers don’t care. All they

want to know is specifically what need/problem of theirs it can fill. In other

words, what is the BENEFIT to them? By keeping your focus on communicating

the benefits of your products and services you will be much more likely to catch

the attention of potential customers.

75. Don’t give up. Although it is important to accept when something isn’t working

and be willing to move on, don’t give up on your dream of making money online.

There are a lot of different business models that have been proven to be

successful. If you are willing to work hard, be continuously learning and be

adaptable enough to change strategies when needed, you too can be successful.

Self Improvement

75 Marketing Tips Every New Marketer Need To Know