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November, 2009
Hallmark Cards withLasting Links, Inc
A New Opportunity in Memories
Preservation and Sharing
We believe we have a winning opportunity
A broad, deeply-held need in societyLarge current & potential marketImportant and achievable missionAdvertising, freemium, membership and
other business models are possible
What are you doing with your valuable photos and documents?
Not only paper photos, but slides and digital photos, too?
Digital
Docs.
Your family records are priceless because they bridge the gap between generations
Where are these irreplaceable materials being stored?
Wherever they are, your paper photos and documents are deteriorating.
Your digital photos and documents are especially vulnerable.
Every hard drive will eventually fail. It is inevitable.
The average annual replacement rate (ARR) of a hard drive is three years.
Hard drives are just as likely to lose all your data in the 1st year as in the 7th year.
Actual failure rates on average are 15 X higher than advertised claims.
Source: “Disk Failures in the Real World,” Carnegie Mellon University, 5th USENIX Conference, Feb., 2007
Unless your content is saved in other ways, you will eventually lose it
Accidents, deterioration and decay are inevitable for paper, magnetic and optical media.
It is not a matter of IF, but WHEN.
Can you imagine the pain if your records are lost for future generations?
There is a large, current market for preserving memories
3 trillion photos marching daily to destruction
Source: Google Adwords, July, 2008; Creating Keepsakes, 2005; PMA Market Research, 2/26/07;
There is a large, current market for preserving memories
3 trillion photos marching daily to destruction
106 million searches/mo. image preservation, sharing
Source: Google Adwords, July, 2008; CK Media Survey, 2008; PMA Market Research, 2/26/07;
There is a large, current market for preserving memories
3 trillion photos marching daily to destruction
106 million searches/mo. image preservation, sharing
$3 bil./yr spent on scrapbooking, 26% annual growth
Source: Google Adwords, July, 2008; CK Media Survey, 2008; PMA Market Research, 2/26/07;
There is a $14 billion current market for preserving memories
3 trillion photos marching daily to destruction
106 million searches/mo. image preservation, sharing
$3 bil./yr spent on scrapbooking, 26% annual growth
$11 billion/yr in digital photography spending, 11.2% annual growth
Source: Google Adwords, July, 2008; CK Media Survey, 2008; PMA Market Research, 2/26/07;
“Preserving memories” is top reason for taking pictures with digital cameras
“Preserving memories” is top reason (91%, up from 68%)
“Sharing” is next (74%, up from 67%)
Source: 2001 & 2008 PMA Camera/Camcorder Digital Imaging Surveys
Millions want to preserve & share memories
78 million baby boomers, both genders
Source: Yankelovich, Inc., 2003; U.S. Census Bureau, 2010 Interim Projections by Age
Millions want to preserve & share memories
78 million baby boomers, both genders
62.5 million females 25– 65 yrs., esp. GenX Moms 30-44 yrs.
Source: Yankelovich, Inc., 2003; U.S. Census Bureau, 2010 Interim Projections by Age
Product or service No. Persons Int. a great deal (Mil.)
Average $
purchase
$ Mil.Potential
Scanning to archive-quality CDs and DVDs. 31 $330 $10,200
There is additional market potential
Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07
Product or service No. Persons Int. a great deal (Mil.)
Average $
purchase
$ Mil.Potential
Scanning to archive-quality CDs and DVDs. 31 $330 $10,200Sharing via a private, password-protected web site. 27 $65 $1,800
There is additional market potential
Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07
Product or service No. Persons Int. a great deal (Mil.)
Average $
purchase
$ Mil.Potential
Scanning to archive-quality CDs and DVDs. 31 $330 $10,200Sharing via a private, password-protected web site. 27 $65 $1,800Making a slide show DVD from photos. 24 $60 $1,400
There is additional market potential
Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07
Product or service No. Persons Int. a great deal (Mil.)
Average $
purchase
$ Mil.Potential
Scanning to archive-quality CDs and DVDs. 31 $330 $10,200Sharing via a private, password-protected web site. 27 $65 $1,800Making a slide show DVD from photos. 24 $60 $1,400Printing memories in a library-quality book. 22 $63 $1,400
There is additional market potential
Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07
Product or service No. Persons Int. a great deal (Mil.)
Average $
purchase
$ Mil.Potential
Scanning to archive-quality CDs and DVDs. 31 $330 $10,200Sharing via a private, password-protected web site. 27 $65 $1,800Making a slide show DVD from photos. 24 $60 $1,400Printing memories in a library-quality book. 22 $63 $1,400
Total $14,800
There is an additional $14.8 billion potential market for preserving memories
Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07
The mission of Lasting Links
Raise awarenessAttain goals of
preserving memoriesPast and present
generationsEnjoyment, benefit of
future generationsSuperior tools and
support
Lasting Links Total Solution
PHOTOS
DOCS
AUDIO VIDEO
Lasting Links Total Solution
PHOTOS
DOCS
AUDIO VIDEO
PRESERVE
Lasting Links Total Solution
PHOTOS
DOCS
AUDIO VIDEO
PRESERVE
SHARE
Lasting Links Total Solution
PHOTOS
DOCS
AUDIO VIDEO
PRESERVE
SHARE ENJOY
Lasting Links Total Solution
PHOTOS
DOCS
AUDIO VIDEO
PRESERVE
SHARE ENJOY
SCAN
Lasting Links Total Solution
PHOTOS
DOCS
AUDIO VIDEO
PRESERVE
SHARE ENJOY
SCAN
WEB
Lasting Links Total Solution
PHOTOS
DOCS
AUDIO VIDEO
PRESERVE
SHARE ENJOY
SCAN
WEB
PUBLISH
No One Else Does All This
PHOTOS
DOCS
AUDIO VIDEO
PRESERVE
SHARE ENJOY
SCAN
WEB
PUBLISH
In One-stop
Service delivery involves bringing visitors to Lasting Links blogs
SEO, PPC, emails, newsletters, eZine articles, social networking, press releases, video placements, etc.
Visitors toLasting Links
Lasting
Links
Blogs
Blog authors would be content experts in nine major areas of memories preservation
Lasting
Links
Blogs
• Photos• Video• Print • Audio• Genealogy• Artifacts• eBooks• Blogging• Scrapbooking
Blog authors would be content experts in nine major areas of memories preservation
Lasting
Links
Blogs
• Photos• Video• Print • Audio• Genealogy• Artifacts• eBooks• Blogging• Scrapbooking
• Experts in their area• Experienced writers• Passionate about topic• Independent contractors
Blog authors would be content experts in nine major areas of memories preservation
Lasting
Links
Blogs
• Photos• Video• Print • Audio• Genealogy• Artifacts• eBooks• Blogging• Scrapbooking
• Experts in their area• Experienced writers• Passionate about topic• Independent contractors• LL handles ads, back-end• Exposure for expertise• Pay for performance (# page views
and/or %-age of ad/affiliate revenue)
Visitors will come to our site because of high-quality content that addresses needs
Expert opinionContent ratingsDo it yourself
instructionUser-generated
contentLinks to satisfaction-
rated suppliers
We planned to monetize traffic via pay-per-click advertising & affiliate commissions
Visitors toLasting Links Special reports
$ fee/commission
Advertisers and
Affiliate
Marketers
Click on ad or text link
Click an ad or buys a product
online from
Lasting
Links
Blogs
Lasting
Links
Blogs
The business model is being refined
It’s in the cookie dough stage, not baked cookies
Various options are possible
Adaptable to buyer’s needs, experience and and circumstances
We believe we have a winning opportunity, but we are unable to address it by ourselves
Addresses a broad, deeply-held need in society
Large current & potential marketImportant and achievable missionAdvertising, freemium, membership and
other business models are possible
We’re seeking a strategic buyer or partner
Already addressing target market
Marketing/distribution in placeNeeds a product line extension
like oursHas other skills and resources
This may be attractive to any of several organizations and businesses
Education,Funeral homes,Genealogy,Internet,IT,
Link-sharing,Memories
preservation,Social networking,Etc.
…basically any organization where historical memorials, durable social relationships and links are promoted.
Thank you!
Go to the LastingLinks.com auction page at https://flippa.com/2660748-11-yr-old-domain-fits-variety-of-market-opportunities
